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                "threshold_band": "strong"
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                        "body": "Payroll, HR and Tax Services | ADP Official Site It's tax time! Questions about W-2s or 1099s? Get guidance here: For Employees • For Employers Skip to main content Get Pricing What We Offer products and services Payroll Small Business Payroll (1-49 Employees) Midsized to Enterprise Payroll (50-1,000+ Employees) Compare Packages Find the package that's right for your business. Products & Services Time & Attendance Talent Benefits & Insurance PEO & HR Outsourcing Compliance Services AI Capabilities Integrations App Marketplace Products by Name Payroll Payroll Fast, easy, accurate payroll and tax, so you can save time and money. Payroll Overview Overview Small Business Payroll (1-49 Employees) Midsized to Enterprise Payroll (50-1,000+ Employees) Compare Packages Find the package that's right for your business. Time & Attendance Time & Attendance Manage labor costs and compliance with easy time & attendance tools. For advanced capabilities, workforce management adds optimized scheduling, labor forecasting/budgeting, attendance policy, leave case management and more. Overview Time & Attendance Workforce Management Talent Talent From recruitment to retirement, getting the very best out of your people. Talent Overview Overview Recruiting & Hiring Talent Management & Activation Employee Experience Benefits & Insurance Benefits & Insurance Employee benefits, flexible administration, business insurance, and retirement plans. Benefits Overview Overview Benefits Administration Retirement Plans Group Health Insurance Business Insurance Workers’ Compensation Insurance PEO & HR Outsourcing PEO & HR Outsourcing See how our team of experienced professionals can provide ongoing support for HR, payroll, and more—allowing you to focus on other aspects of your business. PEO (Professional Employer Organization) HR Outsourcing Compliance Services Compliance Services Simplify and unify your HCM compliance processes. Compliance Overview Overview Business Tax Credits Payment Solutions Payroll Taxes Health Compliance Wage Garnishment Compliance Integrations Unemployment Claims Employment Verification Contractor Management AI Capabilities Artificial Intelligence Bring breakthrough AI to your payroll and HR experiences. AI Overview Overview AI Capabilities Responsible AI Integrations Integrations Quickly connect ADP solutions to popular software, ERPs and other HR systems. Integrations Overview App Marketplace App Marketplace Our online store for HR apps and more; for customers, partners and developers. App Marketplace Custom Integrations Products by Name Products by Name Comprehensive payroll and HR software solutions. See All Products Overview RUN Powered by ADP® ADP TotalSource® ADP Workforce Now® ADP Lyric HCM ADP® Comprehensive Services ADP SmartCompliance® Wisely® by ADP ADP® Global Payroll ADP® DataCloud Who We Serve Overview Who We Serve See how we help organizations like yours with a wider range of payroll and HR options than any other provider. Small Business Small Business Businesses with 1-49 employees lean on ADP for simplicity, efficiency and value for their various payroll and HR needs. Small Business Overview Midsized Business Midsized Business Companies with 50-999 employees save time and money by turning to ADP for the adaptable technology and support that helps them meet any payroll or HR challenge. Midsized Business Overview Large Business Large Business For over 70 years, ADP has helped enterprise organizations with 1,000+ employees make the most of their people and processes with secure, integrated payroll and HCM solutions. Large Business…",
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                "source_type_coverage": 1,
                "exact_match_documents": 1,
                "external_exact_match_documents": 0,
                "elapsed_ms": 941,
                "candidates_considered": 1,
                "fetch_success_rate": 100,
                "avg_source_trust": 55,
                "avg_entity_score": 100
            },
            "evidence": {
                "scores": {
                    "legit": 0,
                    "safe": 0,
                    "trusted": 0,
                    "caution": 0,
                    "scam": 0,
                    "dangerous": 0,
                    "spam": 0,
                    "nsfw": 0
                },
                "counts": {
                    "official_presence": 0,
                    "business_profiles": 0,
                    "positive_reviews": 0,
                    "negative_reviews": 0,
                    "scam_reports": 0,
                    "dangerous_reports": 0,
                    "spam_reports": 0,
                    "adult_reports": 0
                },
                "tag_support": [],
                "top_supporting_facts": [],
                "top_positive_facts": []
            },
            "quality": {
                "source_diversity_score": 0,
                "entity_coverage_score": 100,
                "freshness_score": 18,
                "confidence": 24,
                "documents_fetched": 1,
                "external_documents_fetched": 0,
                "fact_count": 0,
                "avg_source_trust": 55,
                "avg_entity_score": 100,
                "fetch_success_rate": 100,
                "exact_match_score": 0,
                "query_coverage_score": 100,
                "host_coverage_score": 20,
                "source_type_coverage_score": 25,
                "qualified_evidence_score": 0,
                "exact_match_documents": 0,
                "blocked_candidates": 0,
                "used_direct_fallback": true,
                "external_results_found": 0
            },
            "decision": {
                "state": "insufficient",
                "uncertainty": true,
                "candidate_support": 0,
                "candidate_contradiction": 0,
                "supports": {
                    "dangerous": false,
                    "scam": false,
                    "spam": false,
                    "nsfw": false,
                    "trusted": false
                },
                "evidence_quality": "low",
                "state_label": "Inconclusive",
                "state_reason": "Public search did not yield usable third-party matches, so the system fell back to first-party inspection only."
            },
            "signals": {
                "scores": {
                    "legit": 0,
                    "safe": 0,
                    "trusted": 0,
                    "caution": 0,
                    "scam": 0,
                    "dangerous": 0,
                    "spam": 0,
                    "nsfw": 0
                },
                "counts": {
                    "official_presence": 0,
                    "business_profiles": 0,
                    "positive_reviews": 0,
                    "negative_reviews": 0,
                    "scam_reports": 0,
                    "dangerous_reports": 0,
                    "spam_reports": 0,
                    "adult_reports": 0
                },
                "candidate_support": 0,
                "candidate_contradiction": 0,
                "highlights": [
                    "External evidence remained inconclusive because diversity, exact matching, or confidence was still too weak."
                ]
            },
            "citations": [],
            "debug": {
                "top_supporting_facts": [],
                "top_positive_facts": [],
                "ignored_candidates": [],
                "budget_ms": 3000,
                "search_budget_ms": 3000,
                "review_budget_ms": 1500,
                "search_mode": "post-processing",
                "query_cap": 12,
                "provider_cap": 2,
                "reason": "post-processing",
                "priority": 92
            },
            "last_good": {
                "checked_at": "2026-03-19T00:50:50+00:00",
                "summary": "External checks ran, but the verified result set was still too sparse to harden the verdict.",
                "decision": {
                    "state": "insufficient",
                    "uncertainty": true,
                    "candidate_support": 0,
                    "candidate_contradiction": 0,
                    "supports": {
                        "dangerous": false,
                        "scam": false,
                        "spam": false,
                        "nsfw": false,
                        "trusted": false
                    },
                    "evidence_quality": "low",
                    "state_label": "Inconclusive",
                    "state_reason": "Public search did not yield usable third-party matches, so the system fell back to first-party inspection only."
                },
                "signals": {
                    "scores": {
                        "legit": 0,
                        "safe": 0,
                        "trusted": 0,
                        "caution": 0,
                        "scam": 0,
                        "dangerous": 0,
                        "spam": 0,
                        "nsfw": 0
                    },
                    "counts": {
                        "official_presence": 0,
                        "business_profiles": 0,
                        "positive_reviews": 0,
                        "negative_reviews": 0,
                        "scam_reports": 0,
                        "dangerous_reports": 0,
                        "spam_reports": 0,
                        "adult_reports": 0
                    },
                    "candidate_support": 0,
                    "candidate_contradiction": 0,
                    "highlights": [
                        "External evidence remained inconclusive because diversity, exact matching, or confidence was still too weak."
                    ]
                },
                "citations": []
            }
        },
        "external_decision": {
            "state": "insufficient",
            "uncertainty": true,
            "candidate_support": 0,
            "candidate_contradiction": 0,
            "supports": {
                "dangerous": false,
                "scam": false,
                "spam": false,
                "nsfw": false,
                "trusted": false
            },
            "evidence_quality": "low",
            "state_label": "Inconclusive",
            "state_reason": "Public search did not yield usable third-party matches, so the system fell back to first-party inspection only."
        },
        "signal_scores": [
            {
                "label": "Strongest tag heuristic",
                "value": "T · 88%",
                "tone": "good",
                "detail": "The highest raw tag match from the heuristic engine before visibility thresholds and manual overrides."
            },
            {
                "label": "Trust score",
                "value": "85/100",
                "tone": "good",
                "detail": "Confidence derived from authority, crawl quality, stability, and risk signals."
            },
            {
                "label": "Authority score",
                "value": "57/100",
                "tone": "caution",
                "detail": "A higher authority score usually means broader reputation and backlink confidence."
            },
            {
                "label": "Spam risk",
                "value": "0/100",
                "tone": "good",
                "detail": "Lower is better. This blends spam indicators with false-positive protections for legitimate sites."
            },
            {
                "label": "Quality score",
                "value": "93/100",
                "tone": "good",
                "detail": "Based on crawl quality, content completeness, and technical evidence."
            },
            {
                "label": "Safety score",
                "value": "100/100",
                "tone": "good",
                "detail": "Higher is safer. Direct fraud signals can heavily cap this even when SEO signals look strong."
            },
            {
                "label": "Fraud score",
                "value": "1/100",
                "tone": "good",
                "detail": "Lower is better. This reflects phishing, drainer, fake-support, fake-shop, and malware signals."
            },
            {
                "label": "Infrastructure risk",
                "value": "3/100",
                "tone": "good",
                "detail": "Lower is better. This reflects the IP, registrar, and nameserver neighbourhood seen by the crawler."
            },
            {
                "label": "Evidence confidence",
                "value": "57/100",
                "tone": "caution",
                "detail": "Higher means the crawler had enough pages and registry evidence to make a stronger call."
            },
            {
                "label": "External evidence",
                "value": "Low",
                "tone": "unknown",
                "detail": "Quality of the structured search and review evidence cluster."
            },
            {
                "label": "External decision",
                "value": "Inconclusive",
                "tone": "unknown",
                "detail": "How third-party evidence compares with the current candidate tag."
            },
            {
                "label": "NSFW score",
                "value": "0/100",
                "tone": "good",
                "detail": "Context-aware adult-content detection with medical / educational false-positive reduction."
            },
            {
                "label": "Registry stability",
                "value": "94/100",
                "tone": "good",
                "detail": "Based on age, expiry runway, and the amount of ownership / registrar churn."
            }
        ],
        "signal_sections": [
            {
                "title": "Registry & ownership",
                "items": [
                    {
                        "label": "Domain age",
                        "value": "34.9 years",
                        "tone": "good",
                        "detail": "Older domains generally carry more historical trust than very new ones."
                    },
                    {
                        "label": "Stability score",
                        "value": "94/100",
                        "tone": "good",
                        "detail": "Penalised by registrar, ownership, and nameserver churn."
                    },
                    {
                        "label": "Days to expiry",
                        "value": "30",
                        "tone": "caution",
                        "detail": "Very short renewal windows can be a weak trust signal."
                    },
                    {
                        "label": "Registrar / ownership changes",
                        "value": "0 / 0",
                        "tone": "good",
                        "detail": "Frequent ownership churn can weaken trust."
                    },
                    {
                        "label": "Nameserver changes",
                        "value": "0",
                        "tone": "good",
                        "detail": "Repeated infrastructure changes can indicate instability."
                    },
                    {
                        "label": "DNSSEC / privacy",
                        "value": "DNSSEC off · privacy off",
                        "tone": "caution",
                        "detail": "DNSSEC strengthens DNS trust; privacy is neutral on its own."
                    }
                ]
            },
            {
                "title": "Reputation & search evidence",
                "items": [
                    {
                        "label": "Backlinks",
                        "value": "28",
                        "tone": "caution",
                        "detail": "Broader backlink evidence usually improves confidence."
                    },
                    {
                        "label": "Referring domains",
                        "value": "28",
                        "tone": "good",
                        "detail": "Unique linking domains are more useful than raw link volume."
                    },
                    {
                        "label": "Organic keywords",
                        "value": "104",
                        "tone": "caution",
                        "detail": "Search footprint helps distinguish real sites from thin shells."
                    },
                    {
                        "label": "Indexed pages",
                        "value": "97",
                        "tone": "caution",
                        "detail": "Larger index coverage usually means more evidence to classify from."
                    },
                    {
                        "label": "Brand strength",
                        "value": "86/100",
                        "tone": "good",
                        "detail": "Stronger brand signals reduce false positives for legitimate sites."
                    },
                    {
                        "label": "Risk label",
                        "value": "GOOD",
                        "tone": "unknown",
                        "detail": "This is the raw crawl / heuristic risk label feeding the tag model."
                    }
                ]
            },
            {
                "title": "Crawl, content & technicals",
                "items": [
                    {
                        "label": "HTTP status",
                        "value": "200",
                        "tone": "good",
                        "detail": "Healthy responses make classification more reliable."
                    },
                    {
                        "label": "HTTPS / speed",
                        "value": "HTTPS OK · 813 ms",
                        "tone": "good",
                        "detail": "Slow or broken technical signals weaken confidence."
                    },
                    {
                        "label": "Content words",
                        "value": "3,973",
                        "tone": "good",
                        "detail": "Thin pages are harder to trust and easier to manipulate."
                    },
                    {
                        "label": "Schema / structure",
                        "value": "1 schema · meta · H1",
                        "tone": "caution",
                        "detail": "Structured markup and basic on-page hygiene improve quality confidence."
                    },
                    {
                        "label": "Links on page",
                        "value": "119 internal · 6 external",
                        "tone": "good",
                        "detail": "Link patterns help detect thin directories and promo pages."
                    },
                    {
                        "label": "Page speed / mobile",
                        "value": "82/100 · 92/100",
                        "tone": "good",
                        "detail": "Better technical quality generally reduces low-effort site patterns."
                    },
                    {
                        "label": "Crawl access",
                        "value": "Open",
                        "tone": "good",
                        "detail": "The crawler reached the site without an anti-bot challenge."
                    }
                ]
            },
            {
                "title": "External evidence & explainability",
                "items": [
                    {
                        "label": "Decision state",
                        "value": "Inconclusive",
                        "tone": "unknown",
                        "detail": "Public search did not yield usable third-party matches, so the system fell back to first-party inspection only."
                    },
                    {
                        "label": "Evidence quality",
                        "value": "Low",
                        "tone": "unknown",
                        "detail": "Blends source trust, domain matching, evidence diversity, and freshness."
                    },
                    {
                        "label": "Support vs contradiction",
                        "value": "0 / 0",
                        "tone": "unknown",
                        "detail": "Compares how much structured external evidence supports the candidate tag against evidence that contradicts it."
                    },
                    {
                        "label": "Qualified risk sources",
                        "value": "No",
                        "tone": "good",
                        "detail": "Risk tags only promote from external evidence when source diversity or source trust thresholds are met."
                    },
                    {
                        "label": "Uncertainty buffer",
                        "value": "Active",
                        "tone": "caution",
                        "detail": "Prevents thin or mixed external evidence from forcing a stronger tag than the evidence can justify."
                    }
                ]
            }
        ],
        "positives": [
            "Established domain age: 34.9 years.",
            "Healthy crawl quality and on-page completeness."
        ],
        "risks": [
            "External evidence was mixed or sparse, so the tag model keeps an uncertainty buffer instead of overcommitting."
        ]
    },
    "traffic_confidence": 72,
    "whois": {
        "current": {
            "id": 1341,
            "domain": "adp.com",
            "source_type": "rdap",
            "rdap_url": "https://rdap.verisign.com/com/v1/domain/ADP.COM",
            "registrar_name": "MarkMonitor Inc.",
            "registrar_handle": "292",
            "registrant_name": "",
            "registrant_org": "",
            "registrant_country": "",
            "registrant_email": "",
            "abuse_email": "abusecomplaints@markmonitor.com",
            "created_date": "1991-06-24 04:00:00",
            "updated_date": "2025-05-29 10:50:31",
            "expires_date": "2026-06-30 16:09:24",
            "nameservers_json": "[\"a1-199.akam.net\",\"a14-65.akam.net\",\"a18-66.akam.net\",\"a28-64.akam.net\",\"a5-66.akam.net\",\"a9-67.akam.net\",\"dns1.p01.nsone.net\",\"dns2.p01.nsone.net\",\"dns3.p01.nsone.net\",\"dns4.p01.nsone.net\"]",
            "status_json": "[\"client delete prohibited\",\"client transfer prohibited\",\"client update prohibited\"]",
            "dnssec": "unsigned",
            "privacy_protected": 0,
            "content_hash": "b1a6d49cfce43847102d0f9f336bc14574156a99e6ad73157c1dee8714a4bdc0",
            "history_count": 2,
            "last_checked_at": "2026-03-30 10:03:18",
            "last_changed_at": "2026-03-30 10:03:18",
            "created_at": "2026-03-15 17:08:33",
            "updated_at": "2026-03-30 10:03:18"
        },
        "history": [
            {
                "id": 71450,
                "domain": "adp.com",
                "source_type": "rdap",
                "registrar_name": "MarkMonitor Inc.",
                "registrar_handle": "292",
                "registrant_name": "",
                "registrant_org": "",
                "registrant_country": "",
                "registrant_email": "",
                "abuse_email": "abusecomplaints@markmonitor.com",
                "created_date": "1991-06-24 04:00:00",
                "updated_date": "2025-05-29 10:50:31",
                "expires_date": "2026-06-30 16:09:24",
                "nameservers_json": "[\"a1-199.akam.net\",\"a14-65.akam.net\",\"a18-66.akam.net\",\"a28-64.akam.net\",\"a5-66.akam.net\",\"a9-67.akam.net\",\"dns1.p01.nsone.net\",\"dns2.p01.nsone.net\",\"dns3.p01.nsone.net\",\"dns4.p01.nsone.net\"]",
                "status_json": "[\"client delete prohibited\",\"client transfer prohibited\",\"client update prohibited\"]",
                "dnssec": "unsigned",
                "privacy_protected": 0,
                "content_hash": "b1a6d49cfce43847102d0f9f336bc14574156a99e6ad73157c1dee8714a4bdc0",
                "checked_at": "2026-03-30 10:03:18",
                "change_summary": "Periodic WHOIS snapshot refreshed with no major field changes.",
                "created_at": "2026-03-30 10:03:18"
            },
            {
                "id": 1419,
                "domain": "adp.com",
                "source_type": "rdap",
                "registrar_name": "MarkMonitor Inc.",
                "registrar_handle": "292",
                "registrant_name": "",
                "registrant_org": "",
                "registrant_country": "",
                "registrant_email": "",
                "abuse_email": "",
                "created_date": "1991-06-24 04:00:00",
                "updated_date": "2025-05-29 10:50:31",
                "expires_date": "2026-06-30 16:09:24",
                "nameservers_json": "[\"a1-199.akam.net\",\"a14-65.akam.net\",\"a18-66.akam.net\",\"a28-64.akam.net\",\"a5-66.akam.net\",\"a9-67.akam.net\",\"dns1.p01.nsone.net\",\"dns2.p01.nsone.net\",\"dns3.p01.nsone.net\",\"dns4.p01.nsone.net\"]",
                "status_json": "[\"client delete prohibited\",\"client transfer prohibited\",\"client update prohibited\"]",
                "dnssec": "unsigned",
                "privacy_protected": 0,
                "content_hash": "947dcd4b1da483a28d7ee68cb67806869e098afa65a10dd297e9a1e8661023c6",
                "checked_at": "2026-03-15 17:08:32",
                "change_summary": "Initial WHOIS snapshot captured.",
                "created_at": "2026-03-15 17:08:32"
            }
        ],
        "signals": {
            "age_years": 34.9,
            "days_to_expiry": 30,
            "days_since_last_registry_update": 367,
            "stability_score": 94,
            "registrar_changes": 0,
            "ownership_changes": 0,
            "nameserver_changes": 0,
            "status_changes": 0,
            "history_entries": 2,
            "privacy_protected": false,
            "dnssec_enabled": false,
            "has_registrant_country": false,
            "registrant_country": "",
            "nameserver_count": 10,
            "status_count": 3
        }
    },
    "discovered_domain": {
        "id": 51394,
        "domain": "adp.com",
        "first_seen_at": "2026-03-15 16:37:54",
        "last_crawled_at": "2026-04-05 07:07:01",
        "last_title": "Payroll, HR and Tax Services | ADP Official Site",
        "last_http_status": 200,
        "discovered_from_domain": "theusfl.com",
        "depth": 0,
        "backlinks_count": 27,
        "rating_cache": 42,
        "spam_score": 0,
        "risk_label": "good",
        "category_name": "Business",
        "primary_country_code": "",
        "internal_links_count": 119,
        "external_links_count": 6,
        "social_profiles_count": 4,
        "content_word_count": 3973,
        "title_quality_score": 93,
        "has_meta_description": 1,
        "has_h1": 1,
        "language_code": "en",
        "response_time_ms": 813,
        "robots_status": 0,
        "sitemap_status": 0,
        "sitemap_total_urls": 0,
        "quality_score": 93,
        "site_name": "ADP",
        "canonical_domain": "",
        "favicon_present": 1,
        "schema_org_count": 1,
        "noindex_detected": 0,
        "feed_links_count": 0,
        "https_working": 1,
        "estimated_authority_score": 44,
        "trust_score": 84,
        "nsfw_score": 0,
        "overall_rank_estimate": 1222477,
        "primary_tag": "C",
        "tag_codes": "C,Uncertain",
        "manual_verified_status": "",
        "manual_tag_codes": "",
        "manual_rating_delta": 0,
        "manual_authority_delta": 0,
        "manual_trust_delta": 0,
        "manual_note": null,
        "manual_adjusted_by": null,
        "manual_adjusted_at": null,
        "manual_lock_scores": 0,
        "manual_lock_flags": 0,
        "crawl_blocked": 0,
        "crawl_blocked_by": "",
        "crawl_blocked_reason": null,
        "safety_score": 100,
        "fraud_score": 1,
        "legitimacy_score": 57,
        "infrastructure_risk_score": 3,
        "score_confidence": 56,
        "tag_confidence": 27,
        "category_confidence": 22,
        "deep_crawl_pages": 0,
        "resolved_ip": "170.146.93.56",
        "category_candidates_json": "[{\"category\":\"Business\",\"score\":22},{\"category\":\"Sports\",\"score\":22},{\"category\":\"E-commerce\",\"score\":17}]",
        "page_signals_json": "[]",
        "score_reasons_json": "[\"Category confidence was reduced, so the classifier fell back to the broader parent category.\",\"Trusted status now requires clean crawl access and stronger confidence, so this result was downgraded to caution.\",\"Overall rating is now capped by evidence confidence to prevent inflated scores from thin signals.\"]",
        "route_domain": "adp.com",
        "display_domain": "adp.com"
    },
    "explainability": {
        "summary": "adp.com currently scores 68/100. The score is being shaped by a mixed signal profile rather than one dominant factor. Evidence confidence is moderate, so the score should settle further after more crawl depth or registry checks. This is an estimated profile rather than a manually tracked one. Crawler access looks clean.",
        "badges": [
            {
                "label": "Profile",
                "value": "Estimated profile",
                "tone": "unknown",
                "detail": null
            },
            {
                "label": "Evidence confidence",
                "value": "Moderate confidence",
                "tone": "caution",
                "detail": "56/100"
            },
            {
                "label": "Traffic confidence",
                "value": "Solid confidence",
                "tone": "good",
                "detail": "72/100"
            },
            {
                "label": "Crawler access",
                "value": "Clean visibility",
                "tone": "good",
                "detail": null
            }
        ],
        "weighted_contributions": [
            {
                "label": "Quality system",
                "points": "+20.7",
                "tone": "caution",
                "detail": "Technical quality, crawl depth, page structure, and implementation hygiene. Current subsystem score: 61/100."
            },
            {
                "label": "Reputation system",
                "points": "+17.3",
                "tone": "caution",
                "detail": "Authority, search visibility, reach, engagement, and registry stability. Current subsystem score: 51/100."
            },
            {
                "label": "Safety system",
                "points": "+32.0",
                "tone": "good",
                "detail": "Fraud, spam, and trust signals from infrastructure, crawl, and registry evidence. Current subsystem score: 100/100."
            },
            {
                "label": "Risk clamp",
                "points": "-2.0",
                "tone": "risk",
                "detail": "Safety thresholds capped the final score until the risk profile improves."
            }
        ],
        "evidence_cards": [
            {
                "label": "Authority and trust",
                "value": "57/100 · trust 84/100",
                "tone": "caution",
                "detail": "522 monthly visitors, 104 organic keywords, brand completeness 86/100, engagement 83/100."
            },
            {
                "label": "Backlink and search evidence",
                "value": "28 referring domains",
                "tone": "good",
                "detail": "28 backlinks across 28 referring domains. Diversity 99/100; spam penalty 0."
            },
            {
                "label": "Registry and domain stability",
                "value": "34.9 years old",
                "tone": "good",
                "detail": "Stability 94/100 · age 34.9 years · registrar MarkMonitor Inc. · expires in 30 days."
            },
            {
                "label": "Safety and fraud posture",
                "value": "Safety 100/100 · fraud 1/100",
                "tone": "good",
                "detail": "Primary tag T · safety 100/100 · fraud 1/100."
            }
        ],
        "positives": [
            "Established domain age: 34.9 years.",
            "Healthy crawl quality and on-page completeness.",
            "Registry history looks stable, which supports legitimacy and trust.",
            "The domain has been registered for years, which usually improves trust confidence.",
            "HTTPS is working, so the site clears a basic transport-security check.",
            "Backlink diversity looks broad enough to strengthen authority confidence."
        ],
        "risks": [
            "External evidence was mixed or sparse, so the tag model keeps an uncertainty buffer instead of overcommitting."
        ],
        "freshness": [
            {
                "label": "Crawl evidence",
                "value": "2026-04-05 07:07:01",
                "tone": "risk",
                "detail": "Crawl and page content sample. Age: 1mo ago."
            },
            {
                "label": "WHOIS snapshot",
                "value": "2026-03-30 10:03:18",
                "tone": "risk",
                "detail": "Registry profile and stability signals. Age: 2mo ago."
            },
            {
                "label": "Keyword view",
                "value": "2026-05-31 12:11:13",
                "tone": "good",
                "detail": "Estimated visibility until tracked keyword snapshots exist. Age: 0s ago."
            },
            {
                "label": "Rank history",
                "value": "2026-05-31 12:11:13",
                "tone": "good",
                "detail": "Estimated trend derived from current profile and crawl signals. Age: 0s ago."
            },
            {
                "label": "Audience geography",
                "value": "Not captured yet",
                "tone": "unknown",
                "detail": "Audience mix is estimated from available signals rather than first-party audience logs."
            }
        ],
        "section_notes": {
            "audience": "Audience geography is estimated from category, country, traffic mix, and brand signals until first-party audience data is collected.",
            "keywords": "Top keywords are estimated from crawl language, brand, category, and visibility signals until tracked keyword snapshots are stored.",
            "history": "Rank history is estimated from the current profile because no stored history exists for this domain yet."
        },
        "base_weighted_score": 70,
        "fraud_clamp_penalty": 2,
        "final_score": 68
    },
    "insight_snapshot": {
        "version": 1,
        "generated_at": "2026-05-31T12:11:13+00:00",
        "domain": "adp.com",
        "display_name": "Payroll, HR and Tax Services",
        "is_tracked": false,
        "is_estimated": true,
        "overall_score": 68,
        "authority_score": 57,
        "trust_score": 84,
        "safety_score": 100,
        "fraud_score": 1,
        "confidence_score": 56,
        "traffic_confidence": 72,
        "last_crawled_at": "2026-04-05 07:07:01",
        "crawl_blocked": false,
        "summary": "adp.com currently scores 68/100. The score is being shaped by a mixed signal profile rather than one dominant factor. Evidence confidence is moderate, so the score should settle further after more crawl depth or registry checks. This is an estimated profile rather than a manually tracked one. Crawler access looks clean.",
        "badges": [
            {
                "label": "Profile",
                "value": "Estimated profile",
                "tone": "unknown",
                "detail": null
            },
            {
                "label": "Evidence confidence",
                "value": "Moderate confidence",
                "tone": "caution",
                "detail": "56/100"
            },
            {
                "label": "Traffic confidence",
                "value": "Solid confidence",
                "tone": "good",
                "detail": "72/100"
            },
            {
                "label": "Crawler access",
                "value": "Clean visibility",
                "tone": "good",
                "detail": null
            }
        ],
        "top_positive_signals": [
            "Established domain age: 34.9 years.",
            "Healthy crawl quality and on-page completeness.",
            "Registry history looks stable, which supports legitimacy and trust.",
            "The domain has been registered for years, which usually improves trust confidence.",
            "HTTPS is working, so the site clears a basic transport-security check."
        ],
        "top_risk_signals": [
            "External evidence was mixed or sparse, so the tag model keeps an uncertainty buffer instead of overcommitting."
        ],
        "freshness": [
            {
                "label": "Crawl evidence",
                "value": "2026-04-05 07:07:01",
                "tone": "risk",
                "detail": "Crawl and page content sample. Age: 1mo ago."
            },
            {
                "label": "WHOIS snapshot",
                "value": "2026-03-30 10:03:18",
                "tone": "risk",
                "detail": "Registry profile and stability signals. Age: 2mo ago."
            },
            {
                "label": "Keyword view",
                "value": "2026-05-31 12:11:13",
                "tone": "good",
                "detail": "Estimated visibility until tracked keyword snapshots exist. Age: 0s ago."
            },
            {
                "label": "Rank history",
                "value": "2026-05-31 12:11:13",
                "tone": "good",
                "detail": "Estimated trend derived from current profile and crawl signals. Age: 0s ago."
            },
            {
                "label": "Audience geography",
                "value": "Not captured yet",
                "tone": "unknown",
                "detail": "Audience mix is estimated from available signals rather than first-party audience logs."
            }
        ],
        "top_tags": [
            {
                "code": "T",
                "label": "Trusted",
                "tone": "good"
            },
            {
                "code": "Uncertain",
                "label": "Uncertain",
                "tone": "unknown"
            }
        ]
    },
    "is_tracked": false,
    "is_estimated": true,
    "live_state": {
        "status": "processing",
        "status_label": "Cache build running",
        "message": "The refreshed page cache is still being built for this domain.",
        "updated_at": "2026-05-31T13:12:18+00:00"
    },
    "refresh_state": {
        "canRequest": false,
        "queued": true,
        "processing": true,
        "stageKey": "cache-queued",
        "stageLabel": "Cache build running",
        "cooldownUntil": null,
        "message": "The refreshed page cache is still being built for this domain.",
        "action": "/domain/adp.com/refresh",
        "isGuestCooldown": false,
        "cooldownSeconds": 0
    },
    "urlscan_report": {
        "domain": "adp.com",
        "status": "idle",
        "submitted_at": null,
        "completed_at": null,
        "last_checked_at": null,
        "last_error": "",
        "submitted_url": "https://adp.com/",
        "uuid": "",
        "result_url": "",
        "api_result_url": "",
        "visibility": "public",
        "summary": "No urlscan.io report has been requested for this domain yet.",
        "report": [],
        "report_summary": [],
        "is_fresh": false,
        "can_retry": true,
        "poll_after_seconds": 20
    }
}