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                                "Growth Score - The measure of growth based on company activity, operational metrics, and investments · Growth Trend - The change in the growth score over the given time period · Heat Score - The measure of the market interest, media activity, and Crunchbase profile activity · Heat Trend - The change in the heat score over the given time period ... BNY is a leading global financial services company overseeing more than $50 trillion in assets — managing it, moving it and keeping it safe.",
                                "BNY is a global financial services company that helps make money work for the world – managing it, moving it and keeping it safe. For more than 240 years BNY has partnered alongside clients, putting its expertise and platforms to work to help them achieve their ambitions.",
                                "Today BNY helps over 90% of Fortune 100 companies and nearly all the top 100",
                                "Computing; Calculating' category, according to IPqwery. Additionally, ... Insurance; financial affairs', according to IPqwery. ... New York, New York, United States. ... Post-IPO Equity round. ... AI Content may contain mistakes and is not legal, financial or investment advice. Learn more. Terms of Service | Privacy Policy | Sitemap | © 2025 Crunchbase Inc."
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                        },
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                            "exactness": "weak_match",
                            "reasons": [
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                        "title": "BNY Wealth - Crunchbase Company Profile & Funding",
                        "url": "https://www.crunchbase.com/organization/bny-mellon-wealth-management",
                        "display_url": "https://www.crunchbase.com/organization/bny-mellon-wealth-management",
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                        "snippet": "Primary IP 170.61.56.222 scored 0/100 with 0 report(s).",
                        "source_type": "api_reputation"
                    },
                    {
                        "title": "IPinfo IP enrichment",
                        "url": "https://ipinfo.io/developers",
                        "host": "ipinfo.io",
                        "snippet": "Primary IP 170.61.56.222 geolocates to US.",
                        "source_type": "ip_enrichment"
                    }
                ]
            }
        },
        "external_decision": {
            "state": "insufficient",
            "uncertainty": true,
            "candidate_support": 0,
            "candidate_contradiction": 0,
            "supports": {
                "dangerous": false,
                "scam": false,
                "spam": false,
                "nsfw": false,
                "trusted": false
            },
            "evidence_quality": "low",
            "state_label": "Inconclusive",
            "state_reason": "Third-party pages were found, but anti-bot or challenge pages blocked useful extraction."
        },
        "signal_scores": [
            {
                "label": "Strongest tag heuristic",
                "value": "T · 84%",
                "tone": "good",
                "detail": "The highest raw tag match from the heuristic engine before visibility thresholds and manual overrides."
            },
            {
                "label": "Trust score",
                "value": "78/100",
                "tone": "good",
                "detail": "Confidence derived from authority, crawl quality, stability, and risk signals."
            },
            {
                "label": "Authority score",
                "value": "51/100",
                "tone": "caution",
                "detail": "A higher authority score usually means broader reputation and backlink confidence."
            },
            {
                "label": "Spam risk",
                "value": "0/100",
                "tone": "good",
                "detail": "Lower is better. This blends spam indicators with false-positive protections for legitimate sites."
            },
            {
                "label": "Quality score",
                "value": "89/100",
                "tone": "good",
                "detail": "Based on crawl quality, content completeness, and technical evidence."
            },
            {
                "label": "Safety score",
                "value": "100/100",
                "tone": "good",
                "detail": "Higher is safer. Direct fraud signals can heavily cap this even when SEO signals look strong."
            },
            {
                "label": "Fraud score",
                "value": "0/100",
                "tone": "good",
                "detail": "Lower is better. This reflects phishing, drainer, fake-support, fake-shop, and malware signals."
            },
            {
                "label": "Infrastructure risk",
                "value": "2/100",
                "tone": "good",
                "detail": "Lower is better. This reflects the IP, registrar, and nameserver neighbourhood seen by the crawler."
            },
            {
                "label": "Evidence confidence",
                "value": "55/100",
                "tone": "caution",
                "detail": "Higher means the crawler had enough pages and registry evidence to make a stronger call."
            },
            {
                "label": "External evidence",
                "value": "Low",
                "tone": "unknown",
                "detail": "Quality of the structured search and review evidence cluster."
            },
            {
                "label": "External decision",
                "value": "Inconclusive",
                "tone": "unknown",
                "detail": "How third-party evidence compares with the current candidate tag."
            },
            {
                "label": "NSFW score",
                "value": "0/100",
                "tone": "good",
                "detail": "Context-aware adult-content detection with medical / educational false-positive reduction."
            },
            {
                "label": "Registry stability",
                "value": "100/100",
                "tone": "good",
                "detail": "Based on age, expiry runway, and the amount of ownership / registrar churn."
            }
        ],
        "signal_sections": [
            {
                "title": "Registry & ownership",
                "items": [
                    {
                        "label": "Domain age",
                        "value": "31.2 years",
                        "tone": "good",
                        "detail": "Older domains generally carry more historical trust than very new ones."
                    },
                    {
                        "label": "Stability score",
                        "value": "100/100",
                        "tone": "good",
                        "detail": "Penalised by registrar, ownership, and nameserver churn."
                    },
                    {
                        "label": "Days to expiry",
                        "value": "645",
                        "tone": "good",
                        "detail": "Very short renewal windows can be a weak trust signal."
                    },
                    {
                        "label": "Registrar / ownership changes",
                        "value": "0 / 0",
                        "tone": "good",
                        "detail": "Frequent ownership churn can weaken trust."
                    },
                    {
                        "label": "Nameserver changes",
                        "value": "0",
                        "tone": "good",
                        "detail": "Repeated infrastructure changes can indicate instability."
                    },
                    {
                        "label": "DNSSEC / privacy",
                        "value": "DNSSEC off · privacy off",
                        "tone": "caution",
                        "detail": "DNSSEC strengthens DNS trust; privacy is neutral on its own."
                    }
                ]
            },
            {
                "title": "Reputation & search evidence",
                "items": [
                    {
                        "label": "Backlinks",
                        "value": "3",
                        "tone": "unknown",
                        "detail": "Broader backlink evidence usually improves confidence."
                    },
                    {
                        "label": "Referring domains",
                        "value": "3",
                        "tone": "unknown",
                        "detail": "Unique linking domains are more useful than raw link volume."
                    },
                    {
                        "label": "Organic keywords",
                        "value": "97",
                        "tone": "caution",
                        "detail": "Search footprint helps distinguish real sites from thin shells."
                    },
                    {
                        "label": "Indexed pages",
                        "value": "92",
                        "tone": "caution",
                        "detail": "Larger index coverage usually means more evidence to classify from."
                    },
                    {
                        "label": "Brand strength",
                        "value": "76/100",
                        "tone": "good",
                        "detail": "Stronger brand signals reduce false positives for legitimate sites."
                    },
                    {
                        "label": "Risk label",
                        "value": "GOOD",
                        "tone": "unknown",
                        "detail": "This is the raw crawl / heuristic risk label feeding the tag model."
                    }
                ]
            },
            {
                "title": "Crawl, content & technicals",
                "items": [
                    {
                        "label": "HTTP status",
                        "value": "200",
                        "tone": "good",
                        "detail": "Healthy responses make classification more reliable."
                    },
                    {
                        "label": "HTTPS / speed",
                        "value": "HTTPS OK · 877 ms",
                        "tone": "good",
                        "detail": "Slow or broken technical signals weaken confidence."
                    },
                    {
                        "label": "Content words",
                        "value": "2,807",
                        "tone": "good",
                        "detail": "Thin pages are harder to trust and easier to manipulate."
                    },
                    {
                        "label": "Schema / structure",
                        "value": "1 schema · meta · H1",
                        "tone": "caution",
                        "detail": "Structured markup and basic on-page hygiene improve quality confidence."
                    },
                    {
                        "label": "Links on page",
                        "value": "120 internal · 5 external",
                        "tone": "good",
                        "detail": "Link patterns help detect thin directories and promo pages."
                    },
                    {
                        "label": "Page speed / mobile",
                        "value": "82/100 · 91/100",
                        "tone": "good",
                        "detail": "Better technical quality generally reduces low-effort site patterns."
                    },
                    {
                        "label": "Crawl access",
                        "value": "Open",
                        "tone": "good",
                        "detail": "The crawler reached the site without an anti-bot challenge."
                    }
                ]
            },
            {
                "title": "External evidence & explainability",
                "items": [
                    {
                        "label": "Decision state",
                        "value": "Inconclusive",
                        "tone": "unknown",
                        "detail": "Third-party pages were found, but anti-bot or challenge pages blocked useful extraction."
                    },
                    {
                        "label": "Evidence quality",
                        "value": "Low",
                        "tone": "unknown",
                        "detail": "Blends source trust, domain matching, evidence diversity, and freshness."
                    },
                    {
                        "label": "Support vs contradiction",
                        "value": "0 / 0",
                        "tone": "unknown",
                        "detail": "Compares how much structured external evidence supports the candidate tag against evidence that contradicts it."
                    },
                    {
                        "label": "Qualified risk sources",
                        "value": "No",
                        "tone": "good",
                        "detail": "Risk tags only promote from external evidence when source diversity or source trust thresholds are met."
                    },
                    {
                        "label": "Uncertainty buffer",
                        "value": "Active",
                        "tone": "caution",
                        "detail": "Prevents thin or mixed external evidence from forcing a stronger tag than the evidence can justify."
                    }
                ]
            }
        ],
        "positives": [
            "Established domain age: 31.2 years.",
            "Low registrar / ownership churn with solid registry stability.",
            "Healthy crawl quality and on-page completeness."
        ],
        "risks": [
            "External evidence was mixed or sparse, so the tag model keeps an uncertainty buffer instead of overcommitting."
        ]
    },
    "traffic_confidence": 66,
    "whois": {
        "current": {
            "id": 9379,
            "domain": "bny.com",
            "source_type": "rdap",
            "rdap_url": "https://rdap.verisign.com/com/v1/domain/BNY.COM",
            "registrar_name": "MarkMonitor Inc.",
            "registrar_handle": "292",
            "registrant_name": "",
            "registrant_org": "",
            "registrant_country": "",
            "registrant_email": "",
            "abuse_email": "abusecomplaints@markmonitor.com",
            "created_date": "1995-03-10 05:00:00",
            "updated_date": "2026-02-07 11:10:46",
            "expires_date": "2028-03-11 04:00:00",
            "nameservers_json": "[\"seth.ns.cloudflare.com\",\"zoe.ns.cloudflare.com\"]",
            "status_json": "[\"client delete prohibited\",\"client transfer prohibited\",\"client update prohibited\"]",
            "dnssec": "unsigned",
            "privacy_protected": 0,
            "content_hash": "d11cfd644abc17edef9e4be625e29e26f721317a8c17e9a2388fac24d3a714c5",
            "history_count": 3,
            "last_checked_at": "2026-06-03 06:30:26",
            "last_changed_at": "2026-06-03 06:30:26",
            "created_at": "2026-03-17 05:18:41",
            "updated_at": "2026-06-03 06:30:26"
        },
        "history": [
            {
                "id": 96778,
                "domain": "bny.com",
                "source_type": "rdap",
                "registrar_name": "MarkMonitor Inc.",
                "registrar_handle": "292",
                "registrant_name": "",
                "registrant_org": "",
                "registrant_country": "",
                "registrant_email": "",
                "abuse_email": "abusecomplaints@markmonitor.com",
                "created_date": "1995-03-10 05:00:00",
                "updated_date": "2026-02-07 11:10:46",
                "expires_date": "2028-03-11 04:00:00",
                "nameservers_json": "[\"seth.ns.cloudflare.com\",\"zoe.ns.cloudflare.com\"]",
                "status_json": "[\"client delete prohibited\",\"client transfer prohibited\",\"client update prohibited\"]",
                "dnssec": "unsigned",
                "privacy_protected": 0,
                "content_hash": "d11cfd644abc17edef9e4be625e29e26f721317a8c17e9a2388fac24d3a714c5",
                "checked_at": "2026-06-03 06:30:26",
                "change_summary": "Periodic WHOIS snapshot refreshed with no major field changes.",
                "created_at": "2026-06-03 06:30:26"
            },
            {
                "id": 76995,
                "domain": "bny.com",
                "source_type": "rdap",
                "registrar_name": "MarkMonitor Inc.",
                "registrar_handle": "292",
                "registrant_name": "",
                "registrant_org": "",
                "registrant_country": "",
                "registrant_email": "",
                "abuse_email": "abusecomplaints@markmonitor.com",
                "created_date": "1995-03-10 05:00:00",
                "updated_date": "2026-02-07 11:10:46",
                "expires_date": "2028-03-11 04:00:00",
                "nameservers_json": "[\"seth.ns.cloudflare.com\",\"zoe.ns.cloudflare.com\"]",
                "status_json": "[\"client delete prohibited\",\"client transfer prohibited\",\"client update prohibited\"]",
                "dnssec": "unsigned",
                "privacy_protected": 0,
                "content_hash": "d11cfd644abc17edef9e4be625e29e26f721317a8c17e9a2388fac24d3a714c5",
                "checked_at": "2026-04-01 08:30:28",
                "change_summary": "Periodic WHOIS snapshot refreshed with no major field changes.",
                "created_at": "2026-04-01 08:30:28"
            },
            {
                "id": 9692,
                "domain": "bny.com",
                "source_type": "rdap",
                "registrar_name": "MarkMonitor Inc.",
                "registrar_handle": "292",
                "registrant_name": "",
                "registrant_org": "",
                "registrant_country": "",
                "registrant_email": "",
                "abuse_email": "",
                "created_date": "1995-03-10 05:00:00",
                "updated_date": "2026-02-07 11:10:46",
                "expires_date": "2028-03-11 04:00:00",
                "nameservers_json": "[\"seth.ns.cloudflare.com\",\"zoe.ns.cloudflare.com\"]",
                "status_json": "[\"client delete prohibited\",\"client transfer prohibited\",\"client update prohibited\"]",
                "dnssec": "unsigned",
                "privacy_protected": 0,
                "content_hash": "39030a7633ef75ed033dea5a8d2ffb83a9f765e2e310fd355626badfb02e6cc2",
                "checked_at": "2026-03-17 05:18:41",
                "change_summary": "Initial WHOIS snapshot captured.",
                "created_at": "2026-03-17 05:18:41"
            }
        ],
        "signals": {
            "age_years": 31.2,
            "days_to_expiry": 645,
            "days_since_last_registry_update": 117,
            "stability_score": 100,
            "registrar_changes": 0,
            "ownership_changes": 0,
            "nameserver_changes": 0,
            "status_changes": 0,
            "history_entries": 3,
            "privacy_protected": false,
            "dnssec_enabled": false,
            "has_registrant_country": false,
            "registrant_country": "",
            "nameserver_count": 2,
            "status_count": 3
        }
    },
    "discovered_domain": {
        "id": 85713,
        "domain": "bny.com",
        "first_seen_at": "2026-03-15 20:44:15",
        "last_crawled_at": "2026-06-03 06:30:35",
        "last_title": "BNY | Global Financial Services",
        "last_http_status": 200,
        "discovered_from_domain": "crypto-assets-conference.de",
        "depth": 0,
        "backlinks_count": 3,
        "rating_cache": 42,
        "spam_score": 0,
        "risk_label": "good",
        "category_name": "Business",
        "primary_country_code": "",
        "internal_links_count": 120,
        "external_links_count": 5,
        "social_profiles_count": 4,
        "content_word_count": 2807,
        "title_quality_score": 93,
        "has_meta_description": 1,
        "has_h1": 1,
        "language_code": "en-US",
        "response_time_ms": 877,
        "robots_status": 0,
        "sitemap_status": 0,
        "sitemap_total_urls": 0,
        "quality_score": 89,
        "site_name": "",
        "canonical_domain": "",
        "favicon_present": 1,
        "schema_org_count": 1,
        "noindex_detected": 0,
        "feed_links_count": 0,
        "https_working": 1,
        "estimated_authority_score": 39,
        "trust_score": 82,
        "nsfw_score": 0,
        "overall_rank_estimate": 1955172,
        "primary_tag": "C",
        "tag_codes": "C,Uncertain",
        "manual_verified_status": "",
        "manual_tag_codes": "",
        "manual_rating_delta": 0,
        "manual_authority_delta": 0,
        "manual_trust_delta": 0,
        "manual_note": null,
        "manual_adjusted_by": null,
        "manual_adjusted_at": null,
        "manual_lock_scores": 0,
        "manual_lock_flags": 0,
        "crawl_blocked": 0,
        "crawl_blocked_by": "",
        "crawl_blocked_reason": null,
        "safety_score": 100,
        "fraud_score": 0,
        "legitimacy_score": 49,
        "infrastructure_risk_score": 2,
        "score_confidence": 53,
        "tag_confidence": 27,
        "category_confidence": 18,
        "deep_crawl_pages": 0,
        "resolved_ip": "170.61.56.222",
        "category_candidates_json": "[{\"category\":\"Business\",\"score\":6}]",
        "page_signals_json": "[]",
        "score_reasons_json": "[\"Category confidence was reduced, so the classifier fell back to the broader parent category.\",\"Trusted status now requires clean crawl access and stronger confidence, so this result was downgraded to caution.\",\"Overall rating is now capped by evidence confidence to prevent inflated scores from thin signals.\"]",
        "route_domain": "bny.com",
        "display_domain": "bny.com"
    },
    "explainability": {
        "summary": "bny.com currently scores 64/100. The score is being shaped by a mixed signal profile rather than one dominant factor. Evidence confidence is moderate, so the score should settle further after more crawl depth or registry checks. This is an estimated profile rather than a manually tracked one. Crawler access looks clean.",
        "badges": [
            {
                "label": "Profile",
                "value": "Estimated profile",
                "tone": "unknown",
                "detail": null
            },
            {
                "label": "Evidence confidence",
                "value": "Moderate confidence",
                "tone": "caution",
                "detail": "54/100"
            },
            {
                "label": "Traffic confidence",
                "value": "Solid confidence",
                "tone": "good",
                "detail": "66/100"
            },
            {
                "label": "Crawler access",
                "value": "Clean visibility",
                "tone": "good",
                "detail": null
            }
        ],
        "weighted_contributions": [
            {
                "label": "Quality system",
                "points": "+20.7",
                "tone": "caution",
                "detail": "Technical quality, crawl depth, page structure, and implementation hygiene. Current subsystem score: 61/100."
            },
            {
                "label": "Reputation system",
                "points": "+16.7",
                "tone": "caution",
                "detail": "Authority, search visibility, reach, engagement, and registry stability. Current subsystem score: 49/100."
            },
            {
                "label": "Safety system",
                "points": "+32.0",
                "tone": "good",
                "detail": "Fraud, spam, and trust signals from infrastructure, crawl, and registry evidence. Current subsystem score: 100/100."
            },
            {
                "label": "Risk clamp",
                "points": "-5.0",
                "tone": "risk",
                "detail": "Safety thresholds capped the final score until the risk profile improves."
            }
        ],
        "evidence_cards": [
            {
                "label": "Authority and trust",
                "value": "51/100 · trust 77/100",
                "tone": "caution",
                "detail": "240 monthly visitors, 97 organic keywords, brand completeness 76/100, engagement 82/100."
            },
            {
                "label": "Backlink and search evidence",
                "value": "3 referring domains",
                "tone": "good",
                "detail": "3 backlinks across 3 referring domains. Diversity 94/100; spam penalty 0."
            },
            {
                "label": "Registry and domain stability",
                "value": "31.2 years old",
                "tone": "good",
                "detail": "Stability 100/100 · age 31.2 years · registrar MarkMonitor Inc. · expires in 645 days."
            },
            {
                "label": "Safety and fraud posture",
                "value": "Safety 100/100 · fraud 0/100",
                "tone": "good",
                "detail": "Primary tag T · safety 100/100 · fraud 0/100."
            }
        ],
        "positives": [
            "Established domain age: 31.2 years.",
            "Low registrar / ownership churn with solid registry stability.",
            "Healthy crawl quality and on-page completeness.",
            "Registry history looks stable, which supports legitimacy and trust.",
            "The domain has been registered for years, which usually improves trust confidence.",
            "HTTPS is working, so the site clears a basic transport-security check."
        ],
        "risks": [
            "External evidence was mixed or sparse, so the tag model keeps an uncertainty buffer instead of overcommitting."
        ],
        "freshness": [
            {
                "label": "Crawl evidence",
                "value": "2026-06-03 06:30:35",
                "tone": "caution",
                "detail": "Crawl and page content sample. Age: 1d ago."
            },
            {
                "label": "WHOIS snapshot",
                "value": "2026-06-03 06:30:26",
                "tone": "caution",
                "detail": "Registry profile and stability signals. Age: 1d ago."
            },
            {
                "label": "Keyword view",
                "value": "2026-06-04 23:59:06",
                "tone": "good",
                "detail": "Estimated visibility until tracked keyword snapshots exist. Age: 0s ago."
            },
            {
                "label": "Rank history",
                "value": "2026-06-04 23:59:06",
                "tone": "good",
                "detail": "Estimated trend derived from current profile and crawl signals. Age: 0s ago."
            },
            {
                "label": "Audience geography",
                "value": "Not captured yet",
                "tone": "unknown",
                "detail": "Audience mix is estimated from available signals rather than first-party audience logs."
            }
        ],
        "section_notes": {
            "audience": "Audience geography is estimated from category, country, traffic mix, and brand signals until first-party audience data is collected.",
            "keywords": "Top keywords are estimated from crawl language, brand, category, and visibility signals until tracked keyword snapshots are stored.",
            "history": "Rank history is estimated from the current profile because no stored history exists for this domain yet."
        },
        "base_weighted_score": 69,
        "fraud_clamp_penalty": 5,
        "final_score": 64
    },
    "insight_snapshot": {
        "version": 1,
        "generated_at": "2026-06-04T23:59:06+00:00",
        "domain": "bny.com",
        "display_name": "BNY",
        "is_tracked": false,
        "is_estimated": true,
        "overall_score": 64,
        "authority_score": 51,
        "trust_score": 77,
        "safety_score": 100,
        "fraud_score": 0,
        "confidence_score": 54,
        "traffic_confidence": 66,
        "last_crawled_at": "2026-06-03 06:30:35",
        "crawl_blocked": false,
        "summary": "bny.com currently scores 64/100. The score is being shaped by a mixed signal profile rather than one dominant factor. Evidence confidence is moderate, so the score should settle further after more crawl depth or registry checks. This is an estimated profile rather than a manually tracked one. Crawler access looks clean.",
        "badges": [
            {
                "label": "Profile",
                "value": "Estimated profile",
                "tone": "unknown",
                "detail": null
            },
            {
                "label": "Evidence confidence",
                "value": "Moderate confidence",
                "tone": "caution",
                "detail": "54/100"
            },
            {
                "label": "Traffic confidence",
                "value": "Solid confidence",
                "tone": "good",
                "detail": "66/100"
            },
            {
                "label": "Crawler access",
                "value": "Clean visibility",
                "tone": "good",
                "detail": null
            }
        ],
        "top_positive_signals": [
            "Established domain age: 31.2 years.",
            "Low registrar / ownership churn with solid registry stability.",
            "Healthy crawl quality and on-page completeness.",
            "Registry history looks stable, which supports legitimacy and trust.",
            "The domain has been registered for years, which usually improves trust confidence."
        ],
        "top_risk_signals": [
            "External evidence was mixed or sparse, so the tag model keeps an uncertainty buffer instead of overcommitting."
        ],
        "freshness": [
            {
                "label": "Crawl evidence",
                "value": "2026-06-03 06:30:35",
                "tone": "caution",
                "detail": "Crawl and page content sample. Age: 1d ago."
            },
            {
                "label": "WHOIS snapshot",
                "value": "2026-06-03 06:30:26",
                "tone": "caution",
                "detail": "Registry profile and stability signals. Age: 1d ago."
            },
            {
                "label": "Keyword view",
                "value": "2026-06-04 23:59:06",
                "tone": "good",
                "detail": "Estimated visibility until tracked keyword snapshots exist. Age: 0s ago."
            },
            {
                "label": "Rank history",
                "value": "2026-06-04 23:59:06",
                "tone": "good",
                "detail": "Estimated trend derived from current profile and crawl signals. Age: 0s ago."
            },
            {
                "label": "Audience geography",
                "value": "Not captured yet",
                "tone": "unknown",
                "detail": "Audience mix is estimated from available signals rather than first-party audience logs."
            }
        ],
        "top_tags": [
            {
                "code": "T",
                "label": "Trusted",
                "tone": "good"
            },
            {
                "code": "Uncertain",
                "label": "Uncertain",
                "tone": "unknown"
            }
        ]
    },
    "is_tracked": false,
    "is_estimated": true,
    "live_state": {
        "status": "processing",
        "status_label": "Cache build running",
        "message": "The refreshed page cache is still being built for this domain.",
        "updated_at": "2026-06-05T01:33:56+00:00"
    },
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}