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        "label": "Healthy",
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                "label": "Technical foundation",
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                "max": 18
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                "label": "Authority & trust",
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                "max": 30
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                "label": "Reach & market presence",
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                "max": 18
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                "label": "Search visibility",
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                "max": 12
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                "label": "Engagement & retention",
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                "max": 10
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                "max": 6
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                "max": 6
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                "max": 100
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                "max": 100
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                "max": 100
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                "max": 100
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                "match_percent": 85,
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                "label": "Trusted",
                "tone": "good",
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                "score": 85,
                "match_percent": 85,
                "threshold_band": "strong"
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                "code": "Uncertain",
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                "threshold_band": "none"
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                "tone": "caution",
                "description": "Signals are mixed or weak, so this domain should be treated carefully.",
                "reason": "Review carefully: mixed trust signals.",
                "message": "The current crawl does not show a meaningful caution match.",
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                "score": 0,
                "match_percent": 0,
                "threshold_band": "none"
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            {
                "code": "Crypto",
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                "tone": "toxic",
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                "score": 0,
                "match_percent": 0,
                "threshold_band": "none"
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                "code": "D",
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                "match_percent": 0,
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            "lock_flags": false
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        "external_decision": [],
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                "label": "Trust score",
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                "tone": "good",
                "detail": "Confidence derived from authority, crawl quality, stability, and risk signals."
            },
            {
                "label": "Authority score",
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                "tone": "caution",
                "detail": "A higher authority score usually means broader reputation and backlink confidence."
            },
            {
                "label": "Spam risk",
                "value": "0/100",
                "tone": "good",
                "detail": "Lower is better. This blends spam indicators with false-positive protections for legitimate sites."
            },
            {
                "label": "Quality score",
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                "tone": "good",
                "detail": "Based on crawl quality, content completeness, and technical evidence."
            },
            {
                "label": "Safety score",
                "value": "100/100",
                "tone": "good",
                "detail": "Higher is safer. Direct fraud signals can heavily cap this even when SEO signals look strong."
            },
            {
                "label": "Fraud score",
                "value": "0/100",
                "tone": "good",
                "detail": "Lower is better. This reflects phishing, drainer, fake-support, fake-shop, and malware signals."
            },
            {
                "label": "Infrastructure risk",
                "value": "0/100",
                "tone": "good",
                "detail": "Lower is better. This reflects the IP, registrar, and nameserver neighbourhood seen by the crawler."
            },
            {
                "label": "Evidence confidence",
                "value": "80/100",
                "tone": "good",
                "detail": "Higher means the crawler had enough pages and registry evidence to make a stronger call."
            },
            {
                "label": "External evidence",
                "value": "Low",
                "tone": "unknown",
                "detail": "Quality of the structured search and review evidence cluster."
            },
            {
                "label": "External decision",
                "value": "Inconclusive",
                "tone": "unknown",
                "detail": "How third-party evidence compares with the current candidate tag."
            },
            {
                "label": "NSFW score",
                "value": "0/100",
                "tone": "good",
                "detail": "Context-aware adult-content detection with medical / educational false-positive reduction."
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                "label": "Registry stability",
                "value": "100/100",
                "tone": "good",
                "detail": "Based on age, expiry runway, and the amount of ownership / registrar churn."
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                "title": "Registry & ownership",
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                        "label": "Domain age",
                        "value": "—",
                        "tone": "unknown",
                        "detail": "Older domains generally carry more historical trust than very new ones."
                    },
                    {
                        "label": "Stability score",
                        "value": "100/100",
                        "tone": "good",
                        "detail": "Penalised by registrar, ownership, and nameserver churn."
                    },
                    {
                        "label": "Days to expiry",
                        "value": "—",
                        "tone": "unknown",
                        "detail": "Very short renewal windows can be a weak trust signal."
                    },
                    {
                        "label": "Registrar / ownership changes",
                        "value": "0 / 0",
                        "tone": "good",
                        "detail": "Frequent ownership churn can weaken trust."
                    },
                    {
                        "label": "Nameserver changes",
                        "value": "0",
                        "tone": "good",
                        "detail": "Repeated infrastructure changes can indicate instability."
                    },
                    {
                        "label": "DNSSEC / privacy",
                        "value": "DNSSEC off · privacy off",
                        "tone": "caution",
                        "detail": "DNSSEC strengthens DNS trust; privacy is neutral on its own."
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                ]
            },
            {
                "title": "Reputation & search evidence",
                "items": [
                    {
                        "label": "Backlinks",
                        "value": "2",
                        "tone": "unknown",
                        "detail": "Broader backlink evidence usually improves confidence."
                    },
                    {
                        "label": "Referring domains",
                        "value": "2",
                        "tone": "unknown",
                        "detail": "Unique linking domains are more useful than raw link volume."
                    },
                    {
                        "label": "Organic keywords",
                        "value": "103",
                        "tone": "caution",
                        "detail": "Search footprint helps distinguish real sites from thin shells."
                    },
                    {
                        "label": "Indexed pages",
                        "value": "5,079",
                        "tone": "good",
                        "detail": "Larger index coverage usually means more evidence to classify from."
                    },
                    {
                        "label": "Brand strength",
                        "value": "84/100",
                        "tone": "good",
                        "detail": "Stronger brand signals reduce false positives for legitimate sites."
                    },
                    {
                        "label": "Risk label",
                        "value": "GOOD",
                        "tone": "unknown",
                        "detail": "This is the raw crawl / heuristic risk label feeding the tag model."
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                ]
            },
            {
                "title": "Crawl, content & technicals",
                "items": [
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                        "label": "HTTP status",
                        "value": "200",
                        "tone": "good",
                        "detail": "Healthy responses make classification more reliable."
                    },
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                        "tone": "good",
                        "detail": "Slow or broken technical signals weaken confidence."
                    },
                    {
                        "label": "Content words",
                        "value": "2,338",
                        "tone": "good",
                        "detail": "Thin pages are harder to trust and easier to manipulate."
                    },
                    {
                        "label": "Schema / structure",
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                        "tone": "caution",
                        "detail": "Structured markup and basic on-page hygiene improve quality confidence."
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                    {
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                        "tone": "good",
                        "detail": "Link patterns help detect thin directories and promo pages."
                    },
                    {
                        "label": "Page speed / mobile",
                        "value": "70/100 · 91/100",
                        "tone": "good",
                        "detail": "Better technical quality generally reduces low-effort site patterns."
                    },
                    {
                        "label": "Crawl access",
                        "value": "Open",
                        "tone": "good",
                        "detail": "The crawler reached the site without an anti-bot challenge."
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                ]
            },
            {
                "title": "External evidence & explainability",
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                        "label": "Evidence quality",
                        "value": "Low",
                        "tone": "unknown",
                        "detail": "Blends source trust, domain matching, evidence diversity, and freshness."
                    },
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                        "label": "Support vs contradiction",
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                        "tone": "unknown",
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                    },
                    {
                        "label": "Qualified risk sources",
                        "value": "No",
                        "tone": "good",
                        "detail": "Risk tags only promote from external evidence when source diversity or source trust thresholds are met."
                    },
                    {
                        "label": "Uncertainty buffer",
                        "value": "Clear",
                        "tone": "good",
                        "detail": "Prevents thin or mixed external evidence from forcing a stronger tag than the evidence can justify."
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        "tag_codes": "T",
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        "page_signals_json": "[{\"path\":\"/about\",\"status\":200,\"title\":\"About Booth | The University of Chicago Booth School of Business\",\"word_count\":1687,\"summary_text\":\"About Booth | The University of Chicago Booth School of Business About Booth | The University of Chicago Booth School of Business , { \\\"@context\\\": \\\"https://schema.org/\\\", \\\"@type\\\": \\\"AboutPage\\\", \\\"about\\\": { \\\"@type\\\": \\\"CollegeOrUniversity\\\", \\\"@id\\\" : \\\"https://www.chicagobooth.edu/#chicagoboothOrg\\\", \\\"foundingDate\\\" : 1898 }, \\\"description\\\" : \\\"At the University of Chicago Booth School of Business, our mission is to create knowledge with enduring impact, and educate current and future leaders.\\\" } window.dataLayer = window.dataLayer || []; function gtag() { dataLayer.push(arguments); } gtag('consent', 'default', { 'ad_storage': 'denied', 'analytics_storage': 'denied', 'ad_user_data': 'denied', 'ad_personalization': 'denied', 'personalization_storage': 'denied', 'functionality_storage': 'granted', 'security_storage': 'granted', 'wait_for_update': 500 }); gtag(\\\"set\\\", \\\"a\",\"classification_terms\":[\"about\"],\"external_refs\":[],\"password_input_count\":0,\"email_input_count\":0,\"tel_input_count\":0,\"otp_term_count\":0,\"login_form_count\":0,\"checkout_form_count\":0,\"wallet_prompt_count\":0,\"offdomain_form_actions\":0,\"suspicious_script_refs_count\":0,\"external_script_hosts\":[\"osano.com\",\"fml-x.com\",\"crazyegg.com\",\"adobedtm.com\",\"jquery.com\",\"jsdelivr.net\",\"datatables.net\",\"coveo.com\"],\"executable_download_count\":0,\"archive_download_count\":0,\"apk_download_count\":0,\"phone_number_count\":4,\"depth\":1},{\"path\":\"/contact\",\"status\":200,\"title\":\"Contact Information | The University of Chicago Booth School of Business\",\"word_count\":2969,\"summary_text\":\"Contact Information | The University of Chicago Booth School of Business Contact Information | The University of Chicago Booth School of Business { \\\"@context\\\": \\\"https://schema.org/\\\", \\\"@type\\\": \\\"ContactPoint\\\", \\\"url\\\": \\\"https://www.chicagobooth.edu/contact\\\", \\\"about\\\": { \\\"@type\\\": \\\"CollegeOrUniversity\\\", \\\"@id\\\" : \\\"https://www.chicagobooth.edu#chicagoboothOrg\\\", \\\"department\\\": [ { \\\"email\\\":\\\"mailto:webhelp@chicagobooth.edu\\\", \\\"name\\\":\\\"Website Errors\\\" }, { \\\"email\\\":\\\"mailto:help@chicagobooth.edu\\\", \\\"name\\\":\\\"Application Help Desk\\\" }, {\\\"name\\\" : \\\"Media Relations\\\", \\\"employee\\\" : { \\\"name\\\" : \\\"Sandy Jones\\\", \\\"jobTitle\\\" : \\\"Senior Associate Director of Media Relations and Communications\\\", \\\"telephone\\\" : \\\"773.834-5828\\\", \\\"email\\\" : \\\"mailto:sandra.jones@chicagobooth.edu\\\"}}, {\\\"name\\\" : \\\"Financial Aid\\\", \\\"telephone\\\" : \\\"+1-773.702.3964\\\", \\\"email\\\" : \\\"mailto:financial.aid@chicagobooth.edu\\\"}, {\\\"name\\\" : \\\"Ca\",\"classification_terms\":[\"contact\",\"about\",\"help\"],\"external_refs\":[],\"password_input_count\":0,\"email_input_count\":0,\"tel_input_count\":0,\"otp_term_count\":0,\"login_form_count\":0,\"checkout_form_count\":0,\"wallet_prompt_count\":0,\"offdomain_form_actions\":0,\"suspicious_script_refs_count\":0,\"external_script_hosts\":[\"osano.com\",\"fml-x.com\",\"crazyegg.com\",\"adobedtm.com\",\"jquery.com\",\"jsdelivr.net\",\"datatables.net\",\"coveo.com\"],\"executable_download_count\":0,\"archive_download_count\":0,\"apk_download_count\":0,\"phone_number_count\":74,\"depth\":1}]",
        "score_reasons_json": "[]",
        "route_domain": "chicagobooth.edu",
        "display_domain": "chicagobooth.edu"
    },
    "explainability": {
        "summary": "chicagobooth.edu currently scores 64/100. The score is being shaped by a mixed signal profile rather than one dominant factor. Evidence confidence is strong enough for a relatively stable read. This is an estimated profile rather than a manually tracked one. Crawler access looks clean.",
        "badges": [
            {
                "label": "Profile",
                "value": "Estimated profile",
                "tone": "unknown",
                "detail": null
            },
            {
                "label": "Evidence confidence",
                "value": "High confidence",
                "tone": "good",
                "detail": "83/100"
            },
            {
                "label": "Traffic confidence",
                "value": "Solid confidence",
                "tone": "good",
                "detail": "74/100"
            },
            {
                "label": "Crawler access",
                "value": "Clean visibility",
                "tone": "good",
                "detail": null
            }
        ],
        "weighted_contributions": [
            {
                "label": "Quality system",
                "points": "+32.0",
                "tone": "good",
                "detail": "Technical quality, crawl depth, page structure, and implementation hygiene. Current subsystem score: 94/100."
            },
            {
                "label": "Reputation system",
                "points": "+16.3",
                "tone": "caution",
                "detail": "Authority, search visibility, reach, engagement, and registry stability. Current subsystem score: 48/100."
            },
            {
                "label": "Safety system",
                "points": "+32.0",
                "tone": "good",
                "detail": "Fraud, spam, and trust signals from infrastructure, crawl, and registry evidence. Current subsystem score: 100/100."
            },
            {
                "label": "Risk clamp",
                "points": "-16.0",
                "tone": "risk",
                "detail": "Safety thresholds capped the final score until the risk profile improves."
            }
        ],
        "evidence_cards": [
            {
                "label": "Authority and trust",
                "value": "48/100 · trust 76/100",
                "tone": "caution",
                "detail": "441 monthly visitors, 103 organic keywords, brand completeness 84/100, engagement 83/100."
            },
            {
                "label": "Backlink and search evidence",
                "value": "2 referring domains",
                "tone": "good",
                "detail": "2 backlinks across 2 referring domains. Diversity 93/100; spam penalty 0."
            },
            {
                "label": "Registry and domain stability",
                "value": "0.0 years old",
                "tone": "good",
                "detail": "Stability 100/100 · age 0.0 years."
            },
            {
                "label": "Safety and fraud posture",
                "value": "Safety 100/100 · fraud 0/100",
                "tone": "good",
                "detail": "Primary tag T · safety 100/100 · fraud 0/100."
            }
        ],
        "positives": [
            "Low registrar / ownership churn with solid registry stability.",
            "Healthy crawl quality and on-page completeness.",
            "Search evidence is broad enough to classify with better confidence.",
            "Registry history looks stable, which supports legitimacy and trust.",
            "HTTPS is working, so the site clears a basic transport-security check.",
            "Backlink diversity looks broad enough to strengthen authority confidence."
        ],
        "risks": [],
        "freshness": [
            {
                "label": "Crawl evidence",
                "value": "2026-03-25 11:54:20",
                "tone": "risk",
                "detail": "Crawl and page content sample. Age: 19d ago."
            },
            {
                "label": "WHOIS snapshot",
                "value": "2026-03-25 11:54:16",
                "tone": "risk",
                "detail": "Registry profile and stability signals. Age: 19d ago."
            },
            {
                "label": "Keyword view",
                "value": "2026-04-13 13:36:40",
                "tone": "good",
                "detail": "Estimated visibility until tracked keyword snapshots exist. Age: 0s ago."
            },
            {
                "label": "Rank history",
                "value": "2026-04-13 13:36:40",
                "tone": "good",
                "detail": "Estimated trend derived from current profile and crawl signals. Age: 0s ago."
            },
            {
                "label": "Audience geography",
                "value": "Not captured yet",
                "tone": "unknown",
                "detail": "Audience mix is estimated from available signals rather than first-party audience logs."
            }
        ],
        "section_notes": {
            "audience": "Audience geography is estimated from category, country, traffic mix, and brand signals until first-party audience data is collected.",
            "keywords": "Top keywords are estimated from crawl language, brand, category, and visibility signals until tracked keyword snapshots are stored.",
            "history": "Rank history is estimated from the current profile because no stored history exists for this domain yet."
        },
        "base_weighted_score": 80,
        "fraud_clamp_penalty": 16,
        "final_score": 64
    },
    "insight_snapshot": {
        "version": 1,
        "generated_at": "2026-04-13T13:36:40+00:00",
        "domain": "chicagobooth.edu",
        "display_name": "Chicago Booth",
        "is_tracked": false,
        "is_estimated": true,
        "overall_score": 64,
        "authority_score": 48,
        "trust_score": 76,
        "safety_score": 100,
        "fraud_score": 0,
        "confidence_score": 83,
        "traffic_confidence": 74,
        "last_crawled_at": "2026-03-25 11:54:20",
        "crawl_blocked": false,
        "summary": "chicagobooth.edu currently scores 64/100. The score is being shaped by a mixed signal profile rather than one dominant factor. Evidence confidence is strong enough for a relatively stable read. This is an estimated profile rather than a manually tracked one. Crawler access looks clean.",
        "badges": [
            {
                "label": "Profile",
                "value": "Estimated profile",
                "tone": "unknown",
                "detail": null
            },
            {
                "label": "Evidence confidence",
                "value": "High confidence",
                "tone": "good",
                "detail": "83/100"
            },
            {
                "label": "Traffic confidence",
                "value": "Solid confidence",
                "tone": "good",
                "detail": "74/100"
            },
            {
                "label": "Crawler access",
                "value": "Clean visibility",
                "tone": "good",
                "detail": null
            }
        ],
        "top_positive_signals": [
            "Low registrar / ownership churn with solid registry stability.",
            "Healthy crawl quality and on-page completeness.",
            "Search evidence is broad enough to classify with better confidence.",
            "Registry history looks stable, which supports legitimacy and trust.",
            "HTTPS is working, so the site clears a basic transport-security check."
        ],
        "top_risk_signals": [],
        "freshness": [
            {
                "label": "Crawl evidence",
                "value": "2026-03-25 11:54:20",
                "tone": "risk",
                "detail": "Crawl and page content sample. Age: 19d ago."
            },
            {
                "label": "WHOIS snapshot",
                "value": "2026-03-25 11:54:16",
                "tone": "risk",
                "detail": "Registry profile and stability signals. Age: 19d ago."
            },
            {
                "label": "Keyword view",
                "value": "2026-04-13 13:36:40",
                "tone": "good",
                "detail": "Estimated visibility until tracked keyword snapshots exist. Age: 0s ago."
            },
            {
                "label": "Rank history",
                "value": "2026-04-13 13:36:40",
                "tone": "good",
                "detail": "Estimated trend derived from current profile and crawl signals. Age: 0s ago."
            },
            {
                "label": "Audience geography",
                "value": "Not captured yet",
                "tone": "unknown",
                "detail": "Audience mix is estimated from available signals rather than first-party audience logs."
            }
        ],
        "top_tags": [
            {
                "code": "T",
                "label": "Trusted",
                "tone": "good"
            }
        ]
    },
    "is_tracked": false,
    "is_estimated": true,
    "live_state": {
        "status": "processing",
        "status_label": "Cache build running",
        "message": "The refreshed page cache is still being built for this domain.",
        "updated_at": "2026-04-13T17:56:35+00:00"
    },
    "refresh_state": {
        "canRequest": false,
        "queued": true,
        "processing": true,
        "stageKey": "cache-queued",
        "stageLabel": "Cache build running",
        "cooldownUntil": null,
        "message": "The refreshed page cache is still being built for this domain.",
        "action": "/domain/chicagobooth.edu/refresh",
        "isGuestCooldown": false,
        "cooldownSeconds": 0
    },
    "urlscan_report": {
        "domain": "chicagobooth.edu",
        "status": "idle",
        "submitted_at": null,
        "completed_at": null,
        "last_checked_at": null,
        "last_error": "",
        "submitted_url": "https://chicagobooth.edu/",
        "uuid": "",
        "result_url": "",
        "api_result_url": "",
        "visibility": "public",
        "summary": "No urlscan.io report has been requested for this domain yet.",
        "report": [],
        "report_summary": [],
        "is_fresh": false,
        "can_retry": true,
        "poll_after_seconds": 20
    }
}