{ "ready": true, "site": { "id": 0, "domain": "danritz.com", "display_name": "Designer, Researcher, Manager", "primary_country_code": "", "category_name": "Science" }, "metrics": { "global_rank": 29261, "country_rank": 15431, "category_rank": 138, "daily_pageviews_per_visitor": 3.86, "daily_time_on_site_seconds": 326, "bounce_rate": 33.94, "search_visits_percent": 39.67, "total_sites_linking_in": 2, "monthly_unique_visitors": 134, "recorded_at": "2026-03-19 15:07:12" }, "audit": { "score": 87 }, "traffic_sources": { "direct_percent": 28.94, "search_percent": 36.62, "social_percent": 4.95, "referral_percent": 13.35, "email_percent": 6.94, "paid_percent": 9.2 }, "seo_profile": { "backlinks_total": 2, "referring_domains": 2, "dofollow_backlinks_percent": 100, "organic_keywords": 70, "indexed_pages": 13, "page_speed_score": 92, "mobile_friendliness_score": 86, "authority_score": 40, "spam_risk_score": 49 }, "crawl_report": { "robots_status": 200, "sitemap_status": 404, "sitemap_total_urls": 0, "crawl_blocked": false, "crawl_blocked_by": "", "crawl_blocked_reason": "", "notes": [ "Sitemap could not be confirmed." ], "created_at": "2026-03-19 15:07:12" }, "keywords": [ { "keyword": "Designer, Researcher, Manager", "position": 21, "search_engine": "Estimated", "checked_at": "2026-04-13 17:51:04", "is_estimated": true }, { "keyword": "Designer, Researcher, Manager science", "position": 23, "search_engine": "Estimated", "checked_at": "2026-04-13 17:51:04", "is_estimated": true }, { "keyword": "Designer, Researcher, Manager reviews", "position": 25, "search_engine": "Estimated", "checked_at": "2026-04-13 17:51:04", "is_estimated": true }, { "keyword": "designer", "position": 27, "search_engine": "Estimated", "checked_at": "2026-04-13 17:51:04", "is_estimated": true }, { "keyword": "researcher", "position": 29, "search_engine": "Estimated", "checked_at": "2026-04-13 17:51:04", "is_estimated": true }, { "keyword": "manager", "position": 31, "search_engine": "Estimated", "checked_at": "2026-04-13 17:51:04", "is_estimated": true }, { "keyword": "danritz", "position": 33, "search_engine": "Estimated", "checked_at": "2026-04-13 17:51:04", "is_estimated": true }, { "keyword": "daniel", "position": 35, "search_engine": "Estimated", "checked_at": "2026-04-13 17:51:04", "is_estimated": true } ], "rating": { "overall": 64, "label": "Healthy", "breakdown": [ { "label": "Technical foundation", "score": 14, "max": 18 }, { "label": "Authority & trust", "score": 12, "max": 30 }, { "label": "Reach & market presence", "score": 3, "max": 18 }, { "label": "Search visibility", "score": 3, "max": 12 }, { "label": "Engagement & retention", "score": 9, "max": 10 }, { "label": "Channels & diversification", "score": 4, "max": 6 }, { "label": "Registry stability", "score": 5, "max": 6 }, { "label": "Quality system", "score": 78, "max": 100 }, { "label": "Reputation system", "score": 44, "max": 100 }, { "label": "Safety system", "score": 100, "max": 100 }, { "label": "Evidence confidence", "score": 97, "max": 100 }, { "label": "External intelligence", "score": 52, "max": 100 }, { "label": "API intelligence", "score": 54, "max": 100 } ], "authority_score": 40, "quality_score": 78, "reputation_score": 44, "safety_score": 100, "confidence_score": 97, "fraud_score": 2, "authority_signals": { "backlinks": 2, "referring_domains": 2, "organic_keywords": 70, "indexed_pages": 13, "monthly_visitors": 134, "global_rank": 29261, "engagement_score": 79, "crawl_quality_score": 97, "brand_completeness_score": 64, "link_diversity_score": 93, "technical_reliability_score": 85, "whois_score": 72, "whois_age_years": 14.6, "whois_stability_score": 100, "spam_penalty": 6 }, "whois_signals": { "age_years": 14.6, "days_to_expiry": 162, "days_since_last_registry_update": 67, "stability_score": 100, "registrar_changes": 0, "ownership_changes": 0, "nameserver_changes": 0, "status_changes": 0, "history_entries": 1, "privacy_protected": false, "dnssec_enabled": false, "has_registrant_country": false, "registrant_country": "", "nameserver_count": 3, "status_count": 1 } }, "authority_score": 40, "trust_score": 51, "domain_tags": { "primary_tag": "T", "primary_tag_score": 76, "primary_candidate": "T", "primary_candidate_score": 76, "tag_codes": "T", "tags": [ { "code": "T", "label": "Trusted", "tone": "good", "description": "Strong trust, stability, and low-risk signals were detected.", "reason": "Low spam indicators plus strong trust, quality, registry, and stability signals were detected.", "message": "The site shows a reasonably trustworthy and stable profile.", "priority": 76, "score": 76, "match_percent": 76, "threshold_band": "strong" } ], "tag_breakdown": [ { "code": "T", "label": "Trusted", "tone": "good", "description": "Strong trust, stability, and low-risk signals were detected.", "reason": "Low spam indicators plus strong trust, quality, registry, and stability signals were detected.", "message": "The site shows a reasonably trustworthy and stable profile.", "priority": 76, "score": 76, "match_percent": 76, "threshold_band": "strong" }, { "code": "Uncertain", "label": "Uncertain", "tone": "unknown", "description": "External checks stayed inconclusive, so the model avoided a harder verdict.", "reason": "", "message": "The evidence does not currently look notably uncertain.", "priority": 18, "score": 18, "match_percent": 18, "threshold_band": "none" }, { "code": "Infra", "label": "Risky infrastructure", "tone": "caution", "description": "The hosting / registrar / nameserver neighbourhood looks unusually risky.", "reason": "The infrastructure neighbourhood looks riskier than normal.", "message": "Infrastructure risk does not currently stand out.", "priority": 9, "score": 9, "match_percent": 9, "threshold_band": "none" }, { "code": "D", "label": "Dangerous", "tone": "toxic", "description": "Strong signs of phishing, malware, or other harmful behaviour were detected.", "reason": "Multiple high-risk signals pushed this domain into the dangerous range.", "message": "No meaningful dangerous-signal match was detected.", "priority": 1, "score": 1, "match_percent": 1, "threshold_band": "none" }, { "code": "C", "label": "Caution", "tone": "caution", "description": "Signals are mixed or weak, so this domain should be treated carefully.", "reason": "Review carefully: mixed trust signals.", "message": "The current crawl does not show a meaningful caution match.", "priority": 0, "score": 0, "match_percent": 0, "threshold_band": "none" } ], "nsfw_score": 0, "trust_score": 52, "manual": { "has_changes": false, "verified_status": "", "tag_codes": "", "rating_delta": 0, "authority_delta": 0, "trust_delta": 0, "note": "", "adjusted_by": 0, "adjusted_at": "", "lock_scores": false, "lock_flags": false }, "summary": "Trusted (76% match) because low spam indicators plus strong trust, quality, registry, and stability signals were detected.", "external_intel": [], "external_decision": [], "signal_scores": [ { "label": "Strongest tag heuristic", "value": "T · 76%", "tone": "good", "detail": "The highest raw tag match from the heuristic engine before visibility thresholds and manual overrides." }, { "label": "Trust score", "value": "52/100", "tone": "caution", "detail": "Confidence derived from authority, crawl quality, stability, and risk signals." }, { "label": "Authority score", "value": "40/100", "tone": "caution", "detail": "A higher authority score usually means broader reputation and backlink confidence." }, { "label": "Spam risk", "value": "32/100", "tone": "caution", "detail": "Lower is better. This blends spam indicators with false-positive protections for legitimate sites." }, { "label": "Quality score", "value": "83/100", "tone": "good", "detail": "Based on crawl quality, content completeness, and technical evidence." }, { "label": "Safety score", "value": "100/100", "tone": "good", "detail": "Higher is safer. Direct fraud signals can heavily cap this even when SEO signals look strong." }, { "label": "Fraud score", "value": "2/100", "tone": "good", "detail": "Lower is better. This reflects phishing, drainer, fake-support, fake-shop, and malware signals." }, { "label": "Infrastructure risk", "value": "9/100", "tone": "good", "detail": "Lower is better. This reflects the IP, registrar, and nameserver neighbourhood seen by the crawler." }, { "label": "Evidence confidence", "value": "96/100", "tone": "good", "detail": "Higher means the crawler had enough pages and registry evidence to make a stronger call." }, { "label": "External evidence", "value": "Low", "tone": "unknown", "detail": "Quality of the structured search and review evidence cluster." }, { "label": "External decision", "value": "Inconclusive", "tone": "unknown", "detail": "How third-party evidence compares with the current candidate tag." }, { "label": "NSFW score", "value": "0/100", "tone": "good", "detail": "Context-aware adult-content detection with medical / educational false-positive reduction." }, { "label": "Registry stability", "value": "100/100", "tone": "good", "detail": "Based on age, expiry runway, and the amount of ownership / registrar churn." } ], "signal_sections": [ { "title": "Registry & ownership", "items": [ { "label": "Domain age", "value": "14.6 years", "tone": "good", "detail": "Older domains generally carry more historical trust than very new ones." }, { "label": "Stability score", "value": "100/100", "tone": "good", "detail": "Penalised by registrar, ownership, and nameserver churn." }, { "label": "Days to expiry", "value": "162", "tone": "good", "detail": "Very short renewal windows can be a weak trust signal." }, { "label": "Registrar / ownership changes", "value": "0 / 0", "tone": "good", "detail": "Frequent ownership churn can weaken trust." }, { "label": "Nameserver changes", "value": "0", "tone": "good", "detail": "Repeated infrastructure changes can indicate instability." }, { "label": "DNSSEC / privacy", "value": "DNSSEC off · privacy off", "tone": "caution", "detail": "DNSSEC strengthens DNS trust; privacy is neutral on its own." } ] }, { "title": "Reputation & search evidence", "items": [ { "label": "Backlinks", "value": "2", "tone": "unknown", "detail": "Broader backlink evidence usually improves confidence." }, { "label": "Referring domains", "value": "2", "tone": "unknown", "detail": "Unique linking domains are more useful than raw link volume." }, { "label": "Organic keywords", "value": "70", "tone": "caution", "detail": "Search footprint helps distinguish real sites from thin shells." }, { "label": "Indexed pages", "value": "13", "tone": "caution", "detail": "Larger index coverage usually means more evidence to classify from." }, { "label": "Brand strength", "value": "64/100", "tone": "good", "detail": "Stronger brand signals reduce false positives for legitimate sites." }, { "label": "Risk label", "value": "GOOD", "tone": "unknown", "detail": "This is the raw crawl / heuristic risk label feeding the tag model." } ] }, { "title": "Crawl, content & technicals", "items": [ { "label": "HTTP status", "value": "200", "tone": "good", "detail": "Healthy responses make classification more reliable." }, { "label": "HTTPS / speed", "value": "HTTPS OK · 617 ms", "tone": "good", "detail": "Slow or broken technical signals weaken confidence." }, { "label": "Content words", "value": "384", "tone": "caution", "detail": "Thin pages are harder to trust and easier to manipulate." }, { "label": "Schema / structure", "value": "0 schema · meta · H1", "tone": "caution", "detail": "Structured markup and basic on-page hygiene improve quality confidence." }, { "label": "Links on page", "value": "12 internal · 15 external", "tone": "good", "detail": "Link patterns help detect thin directories and promo pages." }, { "label": "Page speed / mobile", "value": "92/100 · 86/100", "tone": "good", "detail": "Better technical quality generally reduces low-effort site patterns." }, { "label": "Crawl access", "value": "Open", "tone": "good", "detail": "The crawler reached the site without an anti-bot challenge." } ] }, { "title": "External evidence & explainability", "items": [ { "label": "Decision state", "value": "Inconclusive", "tone": "unknown", "detail": "Structured third-party evidence is still too thin, mixed, or unqualified to force a harder verdict." }, { "label": "Evidence quality", "value": "Low", "tone": "unknown", "detail": "Blends source trust, domain matching, evidence diversity, and freshness." }, { "label": "Support vs contradiction", "value": "0 / 0", "tone": "unknown", "detail": "Compares how much structured external evidence supports the candidate tag against evidence that contradicts it." }, { "label": "Qualified risk sources", "value": "No", "tone": "good", "detail": "Risk tags only promote from external evidence when source diversity or source trust thresholds are met." }, { "label": "Uncertainty buffer", "value": "Clear", "tone": "good", "detail": "Prevents thin or mixed external evidence from forcing a stronger tag than the evidence can justify." } ] } ], "positives": [ "Established domain age: 14.6 years.", "Low registrar / ownership churn with solid registry stability.", "Healthy crawl quality and on-page completeness." ], "risks": [] }, "traffic_confidence": 56, "whois": { "current": { "id": 36906, "domain": "danritz.com", "source_type": "rdap", "rdap_url": "https://rdap.verisign.com/com/v1/domain/DANRITZ.COM", "registrar_name": "1API GmbH", "registrar_handle": "1387", "registrant_name": "", "registrant_org": "", "registrant_country": "", "registrant_email": "", "abuse_email": "abuse@1api.net", "created_date": "2011-09-22 23:47:35", "updated_date": "2026-02-04 20:42:19", "expires_date": "2026-09-22 23:47:35", "nameservers_json": "[\"dns1.iwantmyname.com\",\"dns2.iwantmyname.com\",\"dns3.iwantmyname.com\"]", "status_json": "[\"client transfer prohibited\"]", "dnssec": "unsigned", "privacy_protected": 0, "content_hash": "7bdb0552ef61244ed89c049200e23dae0d45ef9dadfac9d2836bff735be891f9", "history_count": 1, "last_checked_at": "2026-03-19 15:07:08", "last_changed_at": "2026-03-19 15:07:08", "created_at": "2026-03-19 15:07:08", "updated_at": "2026-03-19 15:07:08" }, "history": [ { "id": 37738, "domain": "danritz.com", 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false, "dnssec_enabled": false, "has_registrant_country": false, "registrant_country": "", "nameserver_count": 3, "status_count": 1 } }, "discovered_domain": { "id": 101289, "domain": "danritz.com", "first_seen_at": "2026-03-15 22:03:53", "last_crawled_at": "2026-03-19 15:07:12", "last_title": "Designer, Researcher, Manager — Daniel Ritzenthaler", "last_http_status": 200, "discovered_from_domain": "1mb.club", "depth": 0, "backlinks_count": 2, "rating_cache": 59, "spam_score": 24, "risk_label": "good", "category_name": "Science", "primary_country_code": "", "internal_links_count": 12, "external_links_count": 15, "social_profiles_count": 0, "content_word_count": 384, "title_quality_score": 93, "has_meta_description": 1, "has_h1": 1, "language_code": "en", "response_time_ms": 617, "robots_status": 200, "sitemap_status": 404, "sitemap_total_urls": 0, "quality_score": 83, "site_name": "", "canonical_domain": "", "favicon_present": 1, "schema_org_count": 0, "noindex_detected": 0, "feed_links_count": 1, "https_working": 1, "estimated_authority_score": 37, "trust_score": 86, "nsfw_score": 0, "overall_rank_estimate": 14585, "primary_tag": "", "tag_codes": "", "manual_verified_status": "", "manual_tag_codes": "", "manual_rating_delta": 0, "manual_authority_delta": 0, "manual_trust_delta": 0, "manual_note": null, "manual_adjusted_by": null, "manual_adjusted_at": null, "manual_lock_scores": 0, "manual_lock_flags": 0, "crawl_blocked": 0, "crawl_blocked_by": "", "crawl_blocked_reason": null, "safety_score": 100, "fraud_score": 2, "legitimacy_score": 56, "infrastructure_risk_score": 9, "score_confidence": 96, "tag_confidence": 69, "category_confidence": 25, "deep_crawl_pages": 5, "resolved_ip": "50.16.35.210", "category_candidates_json": "[{\"category\":\"Science\",\"score\":17}]", "page_signals_json": "[{\"path\":\"/about\",\"status\":200,\"title\":\"About — Daniel Ritzenthaler\",\"word_count\":732,\"summary_text\":\"About — Daniel Ritzenthaler About — Daniel Ritzenthaler Daniel Ritzenthaler Home Articles About About Daniel Ritzenthaler Hello! My name is Daniel Ritzenthaler. Everyone calls me Dan or Ritz. I enjoy working in the messy creation and evolution phases of a product and, more importantly, the organization behind the product. Helping out with anything loosely related to design. Tools and tactics, people and processes. All of it is interesting and exciting. I'm at my best when I’m helping people to improve things. At my second best when improving things to help people. People over processes, but processes are still cool. - – — ≈ — – - The Big Professional Highlights Second designer at Iora Health through a $2.1 billion acquisition. Second designer at HubSpot through going public. Recent Responsibilities As a consultant wi\",\"classification_terms\":[\"about\",\"help\"],\"external_refs\":[],\"password_input_count\":0,\"email_input_count\":0,\"tel_input_count\":0,\"otp_term_count\":0,\"login_form_count\":0,\"checkout_form_count\":0,\"wallet_prompt_count\":0,\"offdomain_form_actions\":0,\"suspicious_script_refs_count\":0,\"external_script_hosts\":[\"neatstats.net\"],\"executable_download_count\":0,\"archive_download_count\":0,\"apk_download_count\":0,\"phone_number_count\":0,\"depth\":1},{\"path\":\"/articles\",\"status\":200,\"title\":\"Articles — Daniel Ritzenthaler\",\"word_count\":1329,\"summary_text\":\"Articles — Daniel Ritzenthaler Articles — Daniel Ritzenthaler Daniel Ritzenthaler Home Articles About Articles Writing about design is one of my favorite things to do. It helps me think and learn. Too many drafts. Not enough editing. Publishing more soon. I promise! - – — ≈ — – - Design and Research “AI” is Paving the Wrong Roads I’m not convinced the “AI” is doing much of the work. The permission to go full-feature-factory is where the gains are coming from. When the tools enable “I have a cool idea” to become “my idea is validated by research” without understanding the situational context of the user, things will dramatically speed up. The team will appear more productive. 12 Aug 2025 Design Research Designing with “AI” I want to see how they work. I want to personally explore and critique their potential value. I wan\",\"classification_terms\":[\"articles\",\"about\",\"help\"],\"external_refs\":[],\"password_input_count\":0,\"email_input_count\":0,\"tel_input_count\":0,\"otp_term_count\":0,\"login_form_count\":0,\"checkout_form_count\":0,\"wallet_prompt_count\":0,\"offdomain_form_actions\":0,\"suspicious_script_refs_count\":0,\"external_script_hosts\":[\"neatstats.net\"],\"executable_download_count\":0,\"archive_download_count\":0,\"apk_download_count\":0,\"phone_number_count\":0,\"depth\":1},{\"path\":\"/articles/design-and-research-ai-is-paving-the-wrong-roads/\",\"status\":200,\"title\":\"Design and Research “AI” is Paving the Wrong Roads — Daniel Ritzenthaler\",\"word_count\":1061,\"summary_text\":\"Design and Research “AI” is Paving the Wrong Roads — Daniel Ritzenthaler Design and Research “AI” is Paving the Wrong Roads — Daniel Ritzenthaler Daniel Ritzenthaler Home Articles About Design and Research “AI” is Paving the Wrong Roads 12 Aug 2025 Design Research Imagine receiving a package while going into your home and along the way you pass a recycle bin. You remember ordering the item and know it isn’t fragile. Jamming a key into a gap between cardboard flaps and dragging it to tear through as much of the tape as possible. You then Hulk-Rip™ the rest of the flaps open. After dropping the remnants of what was previously a box into the recycle bin, you walk into your kitchen to put the item down on your counter. There’s a junk drawer immediately below where you put the item. One of the things in that junk drawer is a razor knife. Why didn’t you use the razor\",\"classification_terms\":[\"articles/design-and-research-ai-is-paving-the-wrong-roads\",\"about\"],\"external_refs\":[],\"password_input_count\":0,\"email_input_count\":0,\"tel_input_count\":0,\"otp_term_count\":0,\"login_form_count\":0,\"checkout_form_count\":0,\"wallet_prompt_count\":0,\"offdomain_form_actions\":0,\"suspicious_script_refs_count\":0,\"external_script_hosts\":[\"neatstats.net\"],\"executable_download_count\":0,\"archive_download_count\":0,\"apk_download_count\":0,\"phone_number_count\":0,\"depth\":1},{\"path\":\"/design\",\"status\":200,\"title\":\"Designer — Daniel Ritzenthaler\",\"word_count\":958,\"summary_text\":\"Designer — Daniel Ritzenthaler Designer — Daniel Ritzenthaler Daniel Ritzenthaler Home Articles About Designer My happy place is untangling gnarly interaction design knots and facilitating discussions to define progress — for both business and customers. - – — ≈ — – - Design and Research “AI” is Paving the Wrong Roads I’m not convinced the “AI” is doing much of the work. The permission to go full-feature-factory is where the gains are coming from. When the tools enable “I have a cool idea” to become “my idea is validated by research” without understanding the situational context of the user, things will dramatically speed up. The team will appear more productive. 12 Aug 2025 Design Research Designing with “AI” I want to see how they work. I want to personally explore and critique their potential value. I want to have a\",\"classification_terms\":[\"design\",\"about\"],\"external_refs\":[],\"password_input_count\":0,\"email_input_count\":0,\"tel_input_count\":0,\"otp_term_count\":0,\"login_form_count\":0,\"checkout_form_count\":0,\"wallet_prompt_count\":0,\"offdomain_form_actions\":0,\"suspicious_script_refs_count\":0,\"external_script_hosts\":[\"neatstats.net\"],\"executable_download_count\":0,\"archive_download_count\":0,\"apk_download_count\":0,\"phone_number_count\":0,\"depth\":1},{\"path\":\"/research\",\"status\":200,\"title\":\"Researcher — Daniel Ritzenthaler\",\"word_count\":700,\"summary_text\":\"Researcher — Daniel Ritzenthaler Researcher — Daniel Ritzenthaler Daniel Ritzenthaler Home Articles About Researcher I've helped build two research programs for hugely successful companies. I'm fascinated with integrating research and design and hope to do more. - – — ≈ — – - Design and Research “AI” is Paving the Wrong Roads I’m not convinced the “AI” is doing much of the work. The permission to go full-feature-factory is where the gains are coming from. When the tools enable “I have a cool idea” to become “my idea is validated by research” without understanding the situational context of the user, things will dramatically speed up. The team will appear more productive. 12 Aug 2025 Design Research Situationally Reflective Design Over the last few months of attempting to observe my behavior while designing things, this is\",\"classification_terms\":[\"research\",\"about\",\"help\"],\"external_refs\":[],\"password_input_count\":0,\"email_input_count\":0,\"tel_input_count\":0,\"otp_term_count\":0,\"login_form_count\":0,\"checkout_form_count\":0,\"wallet_prompt_count\":0,\"offdomain_form_actions\":0,\"suspicious_script_refs_count\":0,\"external_script_hosts\":[\"neatstats.net\"],\"executable_download_count\":0,\"archive_download_count\":0,\"apk_download_count\":0,\"phone_number_count\":0,\"depth\":1}]", "score_reasons_json": "[]", "route_domain": "danritz.com", "display_domain": "danritz.com" }, "explainability": { "summary": "danritz.com currently scores 64/100. The score is being shaped by a mixed signal profile rather than one dominant factor. Evidence confidence is strong enough for a relatively stable read. This is an estimated profile rather than a manually tracked one. Crawler access looks clean.", "badges": [ { "label": "Profile", "value": "Estimated profile", "tone": "unknown", "detail": null }, { "label": "Evidence confidence", "value": "High confidence", "tone": "good", "detail": "97/100" }, { "label": "Traffic confidence", "value": "Moderate confidence", "tone": "caution", "detail": "56/100" }, { "label": "Crawler access", "value": "Clean visibility", "tone": "good", "detail": null } ], "weighted_contributions": [ { "label": "Quality system", "points": "+26.5", "tone": "good", "detail": "Technical quality, crawl depth, page structure, and implementation hygiene. Current subsystem score: 78/100." }, { "label": "Reputation system", "points": "+15.0", "tone": "caution", "detail": "Authority, search visibility, reach, engagement, and registry stability. Current subsystem score: 44/100." }, { "label": "Safety system", "points": "+32.0", "tone": "good", "detail": "Fraud, spam, and trust signals from infrastructure, crawl, and registry evidence. Current subsystem score: 100/100." }, { "label": "Risk clamp", "points": "-9.0", "tone": "risk", "detail": "Safety thresholds capped the final score until the risk profile improves." } ], "evidence_cards": [ { "label": "Authority and trust", "value": "40/100 · trust 51/100", "tone": "caution", "detail": "134 monthly visitors, 70 organic keywords, brand completeness 64/100, engagement 79/100." }, { "label": "Backlink and search evidence", "value": "2 referring domains", "tone": "good", "detail": "2 backlinks across 2 referring domains. Diversity 93/100; spam penalty 6." }, { "label": "Registry and domain stability", "value": "14.6 years old", "tone": "good", "detail": "Stability 100/100 · age 14.6 years · registrar 1API GmbH · expires in 162 days." }, { "label": "Safety and fraud posture", "value": "Safety 100/100 · fraud 2/100", "tone": "good", "detail": "Primary tag T · safety 100/100 · fraud 2/100." } ], "positives": [ "Established domain age: 14.6 years.", "Low registrar / ownership churn with solid registry stability.", "Healthy crawl quality and on-page completeness.", "Registry history looks stable, which supports legitimacy and trust.", "The domain has been registered for years, which usually improves trust confidence.", "HTTPS is working, so the site clears a basic transport-security check." ], "risks": [], "freshness": [ { "label": "Crawl evidence", "value": "2026-03-19 15:07:12", "tone": "risk", "detail": "Crawl and page content sample. Age: 25d ago." }, { "label": "WHOIS snapshot", "value": "2026-03-19 15:07:08", "tone": "risk", "detail": "Registry profile and stability signals. Age: 25d ago." }, { "label": "Keyword view", "value": "2026-04-13 17:51:04", "tone": "good", "detail": "Estimated visibility until tracked keyword snapshots exist. Age: 0s ago." }, { "label": "Rank history", "value": "2026-04-13 17:51:04", "tone": "good", "detail": "Estimated trend derived from current profile and crawl signals. Age: 0s ago." }, { "label": "Audience geography", "value": "Not captured yet", "tone": "unknown", "detail": "Audience mix is estimated from available signals rather than first-party audience logs." } ], "section_notes": { "audience": "Audience geography is estimated from category, country, traffic mix, and brand signals until first-party audience data is collected.", "keywords": "Top keywords are estimated from crawl language, brand, category, and visibility signals until tracked keyword snapshots are stored.", "history": "Rank history is estimated from the current profile because no stored history exists for this domain yet." }, "base_weighted_score": 73, "fraud_clamp_penalty": 9, "final_score": 64 }, "insight_snapshot": { "version": 1, "generated_at": "2026-04-13T17:51:04+00:00", "domain": "danritz.com", "display_name": "Designer, Researcher, Manager", "is_tracked": false, "is_estimated": true, "overall_score": 64, "authority_score": 40, "trust_score": 51, "safety_score": 100, "fraud_score": 2, "confidence_score": 97, "traffic_confidence": 56, "last_crawled_at": "2026-03-19 15:07:12", "crawl_blocked": false, "summary": "danritz.com currently scores 64/100. The score is being shaped by a mixed signal profile rather than one dominant factor. Evidence confidence is strong enough for a relatively stable read. This is an estimated profile rather than a manually tracked one. Crawler access looks clean.", "badges": [ { "label": "Profile", "value": "Estimated profile", "tone": "unknown", "detail": null }, { "label": "Evidence confidence", "value": "High confidence", "tone": "good", "detail": "97/100" }, { "label": "Traffic confidence", "value": "Moderate confidence", "tone": "caution", "detail": "56/100" }, { "label": "Crawler access", "value": "Clean visibility", "tone": "good", "detail": null } ], "top_positive_signals": [ "Established domain age: 14.6 years.", "Low registrar / ownership churn with solid registry stability.", "Healthy crawl quality and on-page completeness.", "Registry history looks stable, which supports legitimacy and trust.", "The domain has been registered for years, which usually improves trust confidence." ], "top_risk_signals": [], "freshness": [ { "label": "Crawl evidence", "value": "2026-03-19 15:07:12", "tone": "risk", "detail": "Crawl and page content sample. Age: 25d ago." }, { "label": "WHOIS snapshot", "value": "2026-03-19 15:07:08", "tone": "risk", "detail": "Registry profile and stability signals. Age: 25d ago." }, { "label": "Keyword view", "value": "2026-04-13 17:51:04", "tone": "good", "detail": "Estimated visibility until tracked keyword snapshots exist. Age: 0s ago." }, { "label": "Rank history", "value": "2026-04-13 17:51:04", "tone": "good", "detail": "Estimated trend derived from current profile and crawl signals. Age: 0s ago." }, { "label": "Audience geography", "value": "Not captured yet", "tone": "unknown", "detail": "Audience mix is estimated from available signals rather than first-party audience logs." } ], "top_tags": [ { "code": "T", "label": "Trusted", "tone": "good" } ] }, "is_tracked": false, "is_estimated": true, "live_state": { "status": "processing", "status_label": "Cache build running", "message": "The refreshed page cache is still being built for this domain.", "updated_at": "2026-04-13T19:31:53+00:00" }, "refresh_state": { "canRequest": false, "queued": true, "processing": true, "stageKey": "cache-queued", "stageLabel": "Cache build running", "cooldownUntil": null, "message": "The refreshed page cache is still being built for this domain.", "action": "/domain/danritz.com/refresh", "isGuestCooldown": false, "cooldownSeconds": 0 }, "urlscan_report": { "domain": "danritz.com", "status": "error", "submitted_at": "2026-03-19T15:07:09+00:00", "completed_at": null, "last_checked_at": "2026-03-19T15:07:09+00:00", "last_error": "Rate limit for 'public' exceeded. Limit is 5000 per day. Reset in 31970 seconds.", "submitted_url": "https://danritz.com/", "uuid": "", "result_url": "", "api_result_url": "", "visibility": "public", "summary": "urlscan.io scan submission failed.", "report": [], "report_summary": [], "is_fresh": false, "can_retry": true, "poll_after_seconds": 20 } }