{ "ready": true, "site": { "id": 0, "domain": "google.no", "display_name": "Google", "primary_country_code": "NO", "category_name": "Business" }, "metrics": { "global_rank": 31145, "country_rank": 82, "category_rank": 171, "daily_pageviews_per_visitor": 3.38, "daily_time_on_site_seconds": 274, "bounce_rate": 39.26, "search_visits_percent": 34.53, "total_sites_linking_in": 3, "monthly_unique_visitors": 64, "recorded_at": "2026-04-01 06:03:14" }, "audit": { "score": 58 }, "traffic_sources": { "direct_percent": 27.9, "search_percent": 32.57, "social_percent": 5.44, "referral_percent": 15.04, "email_percent": 7, "paid_percent": 12.05 }, "seo_profile": { "backlinks_total": 3, "referring_domains": 3, "dofollow_backlinks_percent": 100, "organic_keywords": 56, "indexed_pages": 6, "page_speed_score": 97, "mobile_friendliness_score": 58, "authority_score": 27, "spam_risk_score": 11 }, "crawl_report": { "robots_status": 0, "sitemap_status": 0, "sitemap_total_urls": 0, "crawl_blocked": false, "crawl_blocked_by": "", "crawl_blocked_reason": "", "notes": [ "Meta description is missing.", "No H1 heading was detected.", "robots.txt could not be confirmed.", "Sitemap could not be confirmed." ], "created_at": "2026-04-01 06:03:14" }, "keywords": [ { "keyword": "Google", "position": 24, "search_engine": "Estimated", "checked_at": "2026-06-13 09:11:27", "is_estimated": true }, { "keyword": "Google business", "position": 26, "search_engine": "Estimated", "checked_at": "2026-06-13 09:11:27", "is_estimated": true }, { "keyword": "Google reviews", "position": 28, "search_engine": "Estimated", "checked_at": "2026-06-13 09:11:27", "is_estimated": true }, { "keyword": "google", "position": 30, "search_engine": "Estimated", "checked_at": "2026-06-13 09:11:27", "is_estimated": true } ], "rating": { "overall": 58, "label": "Healthy", "breakdown": [ { "label": "Technical foundation", "score": 7, "max": 18 }, { "label": "Authority & trust", "score": 8, "max": 30 }, { "label": "Reach & market presence", "score": 3, "max": 18 }, { "label": "Search visibility", "score": 3, "max": 12 }, { "label": "Engagement & retention", "score": 7, "max": 10 }, { "label": "Channels & diversification", "score": 4, "max": 6 }, { "label": "Registry stability", "score": 5, "max": 6 }, { "label": "Quality system", "score": 39, "max": 100 }, { "label": "Reputation system", "score": 37, "max": 100 }, { "label": "Safety system", "score": 100, "max": 100 }, { "label": "Evidence confidence", "score": 41, "max": 100 }, { "label": "External intelligence", "score": 52, "max": 100 }, { "label": "API intelligence", "score": 54, "max": 100 } ], "authority_score": 27, "quality_score": 39, "reputation_score": 37, "safety_score": 100, "confidence_score": 41, "fraud_score": 1, "authority_signals": { "backlinks": 3, "referring_domains": 3, "organic_keywords": 56, "indexed_pages": 6, "monthly_visitors": 64, "global_rank": 31145, "engagement_score": 72, "crawl_quality_score": 63, "brand_completeness_score": 29, "link_diversity_score": 94, "technical_reliability_score": 64, "whois_score": 80, "whois_age_years": 25.3, "whois_stability_score": 100, "spam_penalty": 0 }, "whois_signals": { "age_years": 25.3, "days_to_expiry": null, "days_since_last_registry_update": 136, "stability_score": 100, "registrar_changes": 0, "ownership_changes": 0, "nameserver_changes": 0, "status_changes": 0, "history_entries": 1, "privacy_protected": false, "dnssec_enabled": false, "has_registrant_country": true, "registrant_country": "US", "nameserver_count": 4, "status_count": 0 } }, "authority_score": 27, "trust_score": 57, "domain_tags": { "primary_tag": "T", "primary_tag_score": 70, "primary_candidate": "T", "primary_candidate_score": 70, "tag_codes": "T,Uncertain", "tags": [ { "code": "T", "label": "Trusted", "tone": "good", "description": "Strong trust, stability, and low-risk signals were detected.", "reason": "Low spam indicators plus strong trust, quality, registry, and stability signals were detected. Showing the stored external intelligence snapshot. New search and review intelligence only runs after a visitor uses Refresh data manually.", "message": "The site shows a reasonably trustworthy and stable profile.", "priority": 70, "score": 70, "match_percent": 70, "threshold_band": "strong" }, { "code": "Uncertain", "label": "Uncertain", "tone": "unknown", "description": "External checks stayed inconclusive, so the model avoided a harder verdict.", "reason": "The evidence is mixed and external checks stayed inconclusive, so the system kept an uncertainty buffer instead of a harder automated verdict.", "message": "The evidence is materially mixed or partially corroborated, so the model is avoiding a harder verdict.", "priority": 68, "score": 68, "match_percent": 68, "threshold_band": "strong" } ], "tag_breakdown": [ { "code": "T", "label": "Trusted", "tone": "good", "description": "Strong trust, stability, and low-risk signals were detected.", "reason": "Low spam indicators plus strong trust, quality, registry, and stability signals were detected. Showing the stored external intelligence snapshot. New search and review intelligence only runs after a visitor uses Refresh data manually.", "message": "The site shows a reasonably trustworthy and stable profile.", "priority": 70, "score": 70, "match_percent": 70, "threshold_band": "strong" }, { "code": "Uncertain", "label": "Uncertain", "tone": "unknown", "description": "External checks stayed inconclusive, so the model avoided a harder verdict.", "reason": "The evidence is mixed and external checks stayed inconclusive, so the system kept an uncertainty buffer instead of a harder automated verdict.", "message": "The evidence is materially mixed or partially corroborated, so the model is avoiding a harder verdict.", "priority": 68, "score": 68, "match_percent": 68, "threshold_band": "strong" }, { "code": "Infra", "label": "Risky infrastructure", "tone": "caution", "description": "The hosting / registrar / nameserver neighbourhood looks unusually risky.", "reason": "The infrastructure neighbourhood looks riskier than normal.", "message": "Infrastructure risk does not currently stand out.", "priority": 4, "score": 4, "match_percent": 4, "threshold_band": "none" }, { "code": "C", "label": "Caution", "tone": "caution", "description": "Signals are mixed or weak, so this domain should be treated carefully.", "reason": "Review carefully: mixed trust signals. Showing the stored external intelligence snapshot. New search and review intelligence only runs after a visitor uses Refresh data manually.", "message": "The current crawl does not show a meaningful caution match.", "priority": 0, "score": 0, "match_percent": 0, "threshold_band": "none" }, { "code": "Crypto", "label": "Crypto drainer risk", "tone": "toxic", "description": "Wallet-connect or seed-phrase theft patterns were detected.", "reason": "Wallet-connect or seed-phrase theft patterns were detected.", "message": "No meaningful crypto-drainer signals were detected.", "priority": 0, "score": 0, "match_percent": 0, "threshold_band": "none" } ], "nsfw_score": 0, "trust_score": 58, "manual": { "has_changes": false, "verified_status": "", "tag_codes": "", "rating_delta": 0, "authority_delta": 0, "trust_delta": 0, "note": "", "adjusted_by": 0, "adjusted_at": "", "lock_scores": false, "lock_flags": false }, "summary": "Trusted (70% match) because low spam indicators plus strong trust, quality, registry, and stability signals were detected. showing the stored external intelligence snapshot. new search and review intelligence only runs after a visitor uses refresh data manually.", "external_intel": { "domain": "google.no", "candidate_tag": "", "checked_at": "2026-03-20T10:03:10+00:00", "status": "fresh", "snapshot_version": 9, "summary": "Showing the stored external intelligence snapshot. New search and review intelligence only runs after a visitor uses Refresh data manually.", "search_intelligence": { "queries": [ "site:trustpilot.com \"google.no\" -site:google.no -site:www.google.no", "site:bbb.org \"google.no\" -site:google.no -site:www.google.no" ], "focused_queries": [ "site:trustpilot.com \"google.no\" -site:google.no -site:www.google.no", "site:bbb.org \"google.no\" -site:google.no -site:www.google.no" ], "relaxed_queries": [ "site:wikipedia.org \"google.no\"", "site:en.wikipedia.org \"google.no\"", "site:wikipedia.org \"google\"", "site:en.wikipedia.org \"google\"", "google company profile", "google reviews", "google wikipedia", "google linkedin", "google crunchbase" ], "providers": [ "brave" ], "provider_result_counts": { "brave": 0 }, "provider_query_attempts": { "brave": 2 }, "provider_error_counts": { "brave": 2 }, "provider_failure_reasons": { "brave": "Brave hourly hard cap reached." }, "provider_block_signals": [], "results_found": 1, "external_results_found": 0, "used_direct_fallback": true, "results": [ { "provider": "direct-domain-fallback", "url": "https://google.no/", "host": "google.no", "title": "google.no", "snippet": "First-party fallback captured directly from the domain when public search engines returned no usable results.", "is_direct_fallback": true, "source_meta": { "host": "google.no", "source_type": "official_site", "label": "Official site", "trust_weight": 55, "evidence_weight": 26, "noise_penalty": 0, "requires_exact_domain_match": true, "supports_positive_verdicts": false, "supports_negative_verdicts": false, "freshness_ttl_days": 21 }, "entity": { "score": 100, "exactness": "exact_domain", "reasons": [ "The result host matches the exact domain.", "The exact domain is mentioned in the page snippet or document text.", "The result URL contains the exact domain string." ] }, "query": "direct-fallback", "rank": 1 } ], "source_mix": { "official_site": 1 }, "entity_coverage_score": 100, "high_trust_result_count": 0, "exact_match_result_count": 1, "high_entity_result_count": 1, "query_hit_count": 0, "query_count": 2, "used_failover_provider": false, "inferred_candidate_tag": "", "used_relaxed_queries": false, "search_passes": [ { "name": "focused-primary", "queries": 2, "providers": [ "brave" ], "results_added": 0, "external_results_added": 0, "deadline_hit": false } ], "deadline_hit": false }, "review_intelligence": { "documents_fetched": 1, "external_documents_fetched": 0, "documents": [ { "provider": "direct-domain-fallback", "url": "https://google.no/", "host": "google.no", "title": "google.no", "snippet": "First-party fallback captured directly from the domain when public search engines returned no usable results.", "is_direct_fallback": true, "source_meta": { "host": "google.no", "source_type": "official_site", "label": "Official site", "trust_weight": 55, "evidence_weight": 26, "noise_penalty": 0, "requires_exact_domain_match": true, "supports_positive_verdicts": false, "supports_negative_verdicts": false, "freshness_ttl_days": 21 }, "entity": { "score": 100, "exactness": "exact_domain", "reasons": [ "The result host matches the exact domain.", "The exact domain is mentioned in the page snippet or document text.", "The result URL contains the exact domain string." ] }, "query": "direct-fallback", "rank": 1, "body": "Google AboutStoreGmailImagesSign in Upload imageUpload file AI ModeSee moreDeleteDelete Report inappropriate predictions Can't upload. Use a file in one of these formats: .avif, .bmp, .jpeg, .pdf, .png, .webp United KingdomAdvertisingBusiness How Search works Applying AI towards science and the environmentPrivacyTermsSettingsSearch settingsAdvanced searchYour data in SearchPersonalisation and cookiesSearch historySearch helpSend feedbackDark theme: Offen‪English‬‪Deutsch‬‪English (United Kingdom)‬‪Español (España)‬‪Français (France)‬‪Italiano‬All languages‪Afrikaans‬‪azərbaycan‬‪bosanski‬‪català‬‪Čeština‬‪Cymraeg‬‪Dansk‬‪Deutsch‬‪eesti‬‪English (United Kingdom)‬‪English (United States)‬‪Español (España)‬‪Español (Latinoamérica)‬‪euskara‬‪Filipino‬‪Français (Canada)‬‪Français (France)‬‪Gaeilge‬‪galego‬‪Hrvatski‬‪Indonesia‬‪isiZulu‬‪íslenska‬‪Italiano‬‪Kiswahili‬‪latviešu‬‪lietuvių‬‪magyar‬‪Melayu‬‪Nederlands‬‪norsk‬‪o‘zbek‬‪polski‬‪Português (Brasil)‬‪Português (Portugal)‬‪română‬‪shqip‬‪Slovenčina‬‪slovenščina‬‪srpski (latinica)‬‪Suomi‬‪Svenska‬‪Tiếng Việt‬‪Türkçe‬‪Ελληνικά‬‪беларуская‬‪български‬‪кыргызча‬‪македонски‬‪монгол‬‪Русский‬‪српски (ћирилица)‬‪Українська‬‪ქართული‬‪қазақ тілі‬‪հայերեն‬‫עברית‬‫اردو‬‫العربية‬‫فارسی‬‪አማርኛ‬‪नेपाली‬‪मराठी‬‪हिन्दी‬‪বাংলা‬‪ਪੰਜਾਬੀ‬‪ગુજરાતી‬‪தமிழ்‬‪తెలుగు‬‪ಕನ್ನಡ‬‪മലയാളം‬‪සිංහල‬‪ไทย‬‪ລາວ‬‪မြန်မာ‬‪ខ្មែរ‬‪한국어‬‪中文（香港）‬‪日本語‬‪简体中文‬‪繁體中文‬Sign inBefore you continue to GoogleWe use cookies and data toDeliver and maintain Google servicesTrack outages and protect against spam, fraud and abuseMeasure audience engagement and site statistics to understand how our services are used and enhance the quality of those servicesIf you choose to 'Accept all', we will also use cookies and data toDevelop and improve new servicesDeliver and measure the effectiveness of adsShow personalised content, depending on your settingsShow personalised ads, depending on your settingsIf you choose to 'Reject all', we will not use cookies for these additional purposes.Non-personalised content is influenced by things like the content that you’re currently viewing, activity in your active Search session, and your location. 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