{ "ready": true, "site": { "id": 0, "domain": "kayak.com.au", "display_name": "Search Flights, Hotels & Car Hire", "primary_country_code": "AU", "category_name": "Travel" }, "metrics": { "global_rank": 1560, "country_rank": 20, "category_rank": 1, "daily_pageviews_per_visitor": 4.34, "daily_time_on_site_seconds": 307, "bounce_rate": 31.58, "search_visits_percent": 45.84, "total_sites_linking_in": 20, "monthly_unique_visitors": 162, "recorded_at": "2026-04-01 20:12:25" }, "audit": { "score": 89 }, "traffic_sources": { "direct_percent": 24.05, "search_percent": 38.78, "social_percent": 6.01, "referral_percent": 10.12, "email_percent": 6.01, "paid_percent": 15.03 }, "seo_profile": { "backlinks_total": 20, "referring_domains": 20, "dofollow_backlinks_percent": 100, "organic_keywords": 76, "indexed_pages": 272, "page_speed_score": 82, "mobile_friendliness_score": 94, "authority_score": 49, "spam_risk_score": 12 }, "crawl_report": { "robots_status": 0, "sitemap_status": 0, "sitemap_total_urls": 0, "crawl_blocked": false, "crawl_blocked_by": "", "crawl_blocked_reason": "", "notes": [ "robots.txt could not be confirmed.", "Sitemap could not be confirmed." ], "created_at": "2026-04-01 20:12:25" }, "keywords": [ { "keyword": "Search Flights, Hotels & Car Hire", "position": 18, "search_engine": "Estimated", "checked_at": "2026-04-16 12:18:02", "is_estimated": true }, { "keyword": "Search Flights, Hotels & Car Hire travel", "position": 20, "search_engine": "Estimated", "checked_at": "2026-04-16 12:18:02", "is_estimated": true }, { "keyword": "Search Flights, Hotels & Car Hire reviews", "position": 22, "search_engine": "Estimated", "checked_at": "2026-04-16 12:18:02", "is_estimated": true }, { "keyword": "search", "position": 24, "search_engine": "Estimated", "checked_at": "2026-04-16 12:18:02", "is_estimated": true }, { "keyword": "flights", "position": 26, "search_engine": "Estimated", "checked_at": "2026-04-16 12:18:02", "is_estimated": true }, { "keyword": "hotels", "position": 28, "search_engine": "Estimated", "checked_at": "2026-04-16 12:18:02", "is_estimated": true }, { "keyword": "car", "position": 30, "search_engine": "Estimated", "checked_at": "2026-04-16 12:18:02", "is_estimated": true }, { "keyword": "hire", "position": 32, "search_engine": "Estimated", "checked_at": "2026-04-16 12:18:02", "is_estimated": true } ], "rating": { "overall": 66, "label": "Healthy", "breakdown": [ { "label": "Technical foundation", "score": 11, "max": 18 }, { "label": "Authority & trust", "score": 15, "max": 30 }, { "label": "Reach & market presence", "score": 5, "max": 18 }, { "label": "Search visibility", "score": 4, "max": 12 }, { "label": "Engagement & retention", "score": 8, "max": 10 }, { "label": "Channels & diversification", "score": 4, "max": 6 }, { "label": "Registry stability", "score": 2, "max": 6 }, { "label": "Quality system", "score": 61, "max": 100 }, { "label": "Reputation system", "score": 46, "max": 100 }, { "label": "Safety system", "score": 100, "max": 100 }, { "label": "Evidence confidence", "score": 44, "max": 100 }, { "label": "External intelligence", "score": 52, "max": 100 }, { "label": "API intelligence", "score": 54, "max": 100 } ], "authority_score": 51, "quality_score": 61, "reputation_score": 46, "safety_score": 100, "confidence_score": 44, "fraud_score": 0, "authority_signals": { "backlinks": 20, "referring_domains": 20, "organic_keywords": 76, "indexed_pages": 272, "monthly_visitors": 162, "global_rank": 1560, "engagement_score": 84, "crawl_quality_score": 100, "brand_completeness_score": 85, "link_diversity_score": 98, "technical_reliability_score": 78, "whois_score": 37, "whois_age_years": 0, "whois_stability_score": 82, "spam_penalty": 0 }, "whois_signals": { "age_years": 0, "days_to_expiry": null, "days_since_last_registry_update": null, "stability_score": 82, "registrar_changes": 0, "ownership_changes": 0, "nameserver_changes": 2, "status_changes": 2, "history_entries": 3, "privacy_protected": false, "dnssec_enabled": false, "has_registrant_country": false, "registrant_country": "", "nameserver_count": 0, "status_count": 0 } }, "authority_score": 51, "trust_score": 69, "domain_tags": { "primary_tag": "T", "primary_tag_score": 82, "primary_candidate": "T", "primary_candidate_score": 82, "tag_codes": "T,Uncertain", "tags": [ { "code": "T", "label": "Trusted", "tone": "good", "description": "Strong trust, stability, and low-risk signals were detected.", "reason": "Low spam indicators plus strong trust, quality, registry, and stability signals were detected. Showing the stored external intelligence snapshot. New search and review intelligence only runs after a visitor uses Refresh data manually.", "message": "The site shows a reasonably trustworthy and stable profile.", "priority": 82, "score": 82, "match_percent": 82, "threshold_band": "strong" }, { "code": "Uncertain", "label": "Uncertain", "tone": "unknown", "description": "External checks stayed inconclusive, so the model avoided a harder verdict.", "reason": "The evidence is mixed and external checks stayed inconclusive, so the system kept an uncertainty buffer instead of a harder automated verdict.", "message": "The evidence is materially mixed or partially corroborated, so the model is avoiding a harder verdict.", "priority": 68, "score": 68, "match_percent": 68, "threshold_band": "strong" } ], "tag_breakdown": [ { "code": "T", "label": "Trusted", "tone": "good", "description": "Strong trust, stability, and low-risk signals were detected.", "reason": "Low spam indicators plus strong trust, quality, registry, and stability signals were detected. Showing the stored external intelligence snapshot. New search and review intelligence only runs after a visitor uses Refresh data manually.", "message": "The site shows a reasonably trustworthy and stable profile.", "priority": 82, "score": 82, "match_percent": 82, "threshold_band": "strong" }, { "code": "Uncertain", "label": "Uncertain", "tone": "unknown", "description": "External checks stayed inconclusive, so the model avoided a harder verdict.", "reason": "The evidence is mixed and external checks stayed inconclusive, so the system kept an uncertainty buffer instead of a harder automated verdict.", "message": "The evidence is materially mixed or partially corroborated, so the model is avoiding a harder verdict.", "priority": 68, "score": 68, "match_percent": 68, "threshold_band": "strong" }, { "code": "C", "label": "Caution", "tone": "caution", "description": "Signals are mixed or weak, so this domain should be treated carefully.", "reason": "Review carefully: mixed trust signals. Showing the stored external intelligence snapshot. New search and review intelligence only runs after a visitor uses Refresh data manually.", "message": "The current crawl does not show a meaningful caution match.", "priority": 0, "score": 0, "match_percent": 0, "threshold_band": "none" }, { "code": "Crypto", "label": "Crypto drainer risk", "tone": "toxic", "description": "Wallet-connect or seed-phrase theft patterns were detected.", "reason": "Wallet-connect or seed-phrase theft patterns were detected.", "message": "No meaningful crypto-drainer signals were detected.", "priority": 0, "score": 0, "match_percent": 0, "threshold_band": "none" }, { "code": "D", "label": "Dangerous", "tone": "toxic", "description": "Strong signs of phishing, malware, or other harmful behaviour were detected.", "reason": "Multiple high-risk signals pushed this domain into the dangerous range. Showing the stored external intelligence snapshot. New search and review intelligence only runs after a visitor uses Refresh data manually.", "message": "No meaningful dangerous-signal match was detected.", "priority": 0, "score": 0, "match_percent": 0, "threshold_band": "none" } ], "nsfw_score": 0, "trust_score": 70, "manual": { "has_changes": false, "verified_status": "", "tag_codes": "", "rating_delta": 0, "authority_delta": 0, "trust_delta": 0, "note": "", "adjusted_by": 0, "adjusted_at": "", "lock_scores": false, "lock_flags": false }, "summary": "Trusted (82% match) because low spam indicators plus strong trust, quality, registry, and stability signals were detected. showing the stored external intelligence snapshot. new search and review intelligence only runs after a visitor uses refresh data manually.", "external_intel": { "domain": "kayak.com.au", "candidate_tag": "", "checked_at": "2026-03-20T01:50:11+00:00", "status": "fresh", "snapshot_version": 9, "summary": "Showing the stored external intelligence snapshot. New search and review intelligence only runs after a visitor uses Refresh data manually.", "search_intelligence": { "queries": [ "site:trustpilot.com \"kayak.com.au\" -site:kayak.com.au -site:www.kayak.com.au", "site:bbb.org \"kayak.com.au\" -site:kayak.com.au -site:www.kayak.com.au" ], "focused_queries": [ "site:trustpilot.com \"kayak.com.au\" -site:kayak.com.au -site:www.kayak.com.au", "site:bbb.org \"kayak.com.au\" -site:kayak.com.au -site:www.kayak.com.au" ], "relaxed_queries": [ "site:wikipedia.org \"kayak.com.au\"", "site:en.wikipedia.org \"kayak.com.au\"", "site:wikipedia.org \"kayak\"", "site:en.wikipedia.org \"kayak\"", "kayak company profile", "kayak reviews", "kayak wikipedia", "kayak linkedin", "kayak crunchbase" ], "providers": [ "brave" ], "provider_result_counts": { "brave": 0 }, "provider_query_attempts": { "brave": 2 }, "provider_error_counts": { "brave": 2 }, "provider_failure_reasons": { "brave": "Brave hourly hard cap reached." }, "provider_block_signals": [], "results_found": 1, "external_results_found": 0, "used_direct_fallback": true, "results": [ { "provider": "direct-domain-fallback", "url": "https://kayak.com.au/", "host": "kayak.com.au", "title": "kayak.com.au", "snippet": "First-party fallback captured directly from the domain when public search engines returned no usable results.", "is_direct_fallback": true, "source_meta": { "host": "kayak.com.au", "source_type": "official_site", "label": "Official site", "trust_weight": 55, "evidence_weight": 26, "noise_penalty": 0, "requires_exact_domain_match": true, "supports_positive_verdicts": false, "supports_negative_verdicts": false, "freshness_ttl_days": 21 }, "entity": { "score": 100, "exactness": "exact_domain", "reasons": [ "The result host matches the exact domain.", "The exact domain is mentioned in the page snippet or document text.", "The result URL contains the exact domain string." ] }, "query": "direct-fallback", "rank": 1 } ], "source_mix": { "official_site": 1 }, "entity_coverage_score": 100, "high_trust_result_count": 0, "exact_match_result_count": 1, "high_entity_result_count": 1, "query_hit_count": 0, "query_count": 2, "used_failover_provider": false, "inferred_candidate_tag": "", "used_relaxed_queries": false, "search_passes": [ { "name": "focused-primary", "queries": 2, "providers": [ "brave" ], "results_added": 0, "external_results_added": 0, "deadline_hit": false } ], "deadline_hit": false }, "review_intelligence": { "documents_fetched": 1, "external_documents_fetched": 0, "documents": [ { "provider": "direct-domain-fallback", "url": "https://kayak.com.au/", "host": "kayak.com.au", "title": "kayak.com.au", "snippet": "First-party fallback captured directly from the domain when public search engines returned no usable results.", "is_direct_fallback": true, "source_meta": { "host": "kayak.com.au", "source_type": "official_site", "label": "Official site", "trust_weight": 55, "evidence_weight": 26, "noise_penalty": 0, "requires_exact_domain_match": true, "supports_positive_verdicts": false, "supports_negative_verdicts": false, "freshness_ttl_days": 21 }, "entity": { "score": 100, "exactness": "exact_domain", "reasons": [ "The result host matches the exact domain.", "The exact domain is mentioned in the page snippet or document text.", "The result URL contains the exact domain string." ] }, "query": "direct-fallback", "rank": 1, "body": "Search Flights, Hotels & Car Hire | KAYAKSkip to main contentAsk AISign inFlightsStaysCarsFlight+HotelKAYAK.aiBETAExploreTravel tipsDirectBest Time to TravelKAYAK for BusinessNEWTripsEnglishSearch for a country or languageArgentina (Español)Australia (English)Belgique (Français)België (Nederlands)Bolivia (Español)Brasil (Português)Canada (English)Canada (Français)Chile (Español)Colombia (Español)Costa Rica (Español)Danmark (Dansk)Deutschland (Deutsch)Germany (English)Ecuador (Español)El Salvador (Español)España (Español)Espanya (Català )France (Français)Ελλάδα 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