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        "domain": "matomo.org",
        "display_name": "Privacy",
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    "audit": {
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    "traffic_sources": {
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    "seo_profile": {
        "backlinks_total": 17,
        "referring_domains": 17,
        "dofollow_backlinks_percent": 94.12,
        "organic_keywords": 111,
        "indexed_pages": 78,
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        "mobile_friendliness_score": 100,
        "authority_score": 55,
        "spam_risk_score": 11
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    "crawl_report": {
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        "sitemap_total_urls": 0,
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        "crawl_blocked_by": "",
        "crawl_blocked_reason": "",
        "notes": [
            "robots.txt could not be confirmed.",
            "Sitemap could not be confirmed."
        ],
        "created_at": "2026-04-14 07:10:22"
    },
    "keywords": [
        {
            "keyword": "Privacy",
            "position": 16,
            "search_engine": "Estimated",
            "checked_at": "2026-04-19 10:43:20",
            "is_estimated": true
        },
        {
            "keyword": "Privacy technology",
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            "search_engine": "Estimated",
            "checked_at": "2026-04-19 10:43:20",
            "is_estimated": true
        },
        {
            "keyword": "Privacy reviews",
            "position": 20,
            "search_engine": "Estimated",
            "checked_at": "2026-04-19 10:43:20",
            "is_estimated": true
        },
        {
            "keyword": "privacy",
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            "search_engine": "Estimated",
            "checked_at": "2026-04-19 10:43:20",
            "is_estimated": true
        },
        {
            "keyword": "matomo",
            "position": 24,
            "search_engine": "Estimated",
            "checked_at": "2026-04-19 10:43:20",
            "is_estimated": true
        },
        {
            "keyword": "first",
            "position": 26,
            "search_engine": "Estimated",
            "checked_at": "2026-04-19 10:43:20",
            "is_estimated": true
        },
        {
            "keyword": "google",
            "position": 28,
            "search_engine": "Estimated",
            "checked_at": "2026-04-19 10:43:20",
            "is_estimated": true
        },
        {
            "keyword": "analytics",
            "position": 30,
            "search_engine": "Estimated",
            "checked_at": "2026-04-19 10:43:20",
            "is_estimated": true
        }
    ],
    "rating": {
        "overall": 68,
        "label": "Healthy",
        "breakdown": [
            {
                "label": "Technical foundation",
                "score": 12,
                "max": 18
            },
            {
                "label": "Authority & trust",
                "score": 18,
                "max": 30
            },
            {
                "label": "Reach & market presence",
                "score": 4,
                "max": 18
            },
            {
                "label": "Search visibility",
                "score": 3,
                "max": 12
            },
            {
                "label": "Engagement & retention",
                "score": 9,
                "max": 10
            },
            {
                "label": "Channels & diversification",
                "score": 5,
                "max": 6
            },
            {
                "label": "Registry stability",
                "score": 4,
                "max": 6
            },
            {
                "label": "Quality system",
                "score": 67,
                "max": 100
            },
            {
                "label": "Reputation system",
                "score": 52,
                "max": 100
            },
            {
                "label": "Safety system",
                "score": 100,
                "max": 100
            },
            {
                "label": "Evidence confidence",
                "score": 54,
                "max": 100
            },
            {
                "label": "External intelligence",
                "score": 50,
                "max": 100
            }
        ],
        "authority_score": 59,
        "quality_score": 67,
        "reputation_score": 52,
        "safety_score": 100,
        "confidence_score": 54,
        "fraud_score": 0,
        "authority_signals": {
            "backlinks": 17,
            "referring_domains": 17,
            "organic_keywords": 111,
            "indexed_pages": 78,
            "monthly_visitors": 545,
            "global_rank": 285,
            "engagement_score": 86,
            "crawl_quality_score": 100,
            "brand_completeness_score": 98,
            "link_diversity_score": 98,
            "technical_reliability_score": 79,
            "whois_score": 72,
            "whois_age_years": 8.6,
            "whois_stability_score": 100,
            "spam_penalty": 0
        },
        "whois_signals": {
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            "days_to_expiry": 2333,
            "days_since_last_registry_update": 648,
            "stability_score": 100,
            "registrar_changes": 0,
            "ownership_changes": 0,
            "nameserver_changes": 0,
            "status_changes": 0,
            "history_entries": 2,
            "privacy_protected": false,
            "dnssec_enabled": false,
            "has_registrant_country": false,
            "registrant_country": "",
            "nameserver_count": 4,
            "status_count": 2
        }
    },
    "authority_score": 59,
    "trust_score": 84,
    "domain_tags": {
        "primary_tag": "T",
        "primary_tag_score": 89,
        "primary_candidate": "T",
        "primary_candidate_score": 89,
        "tag_codes": "T,Uncertain",
        "tags": [
            {
                "code": "T",
                "label": "Trusted",
                "tone": "good",
                "description": "Strong trust, stability, and low-risk signals were detected.",
                "reason": "Low spam indicators plus strong trust, quality, registry, and stability signals were detected. Showing the stored external intelligence snapshot. New search and review intelligence only runs after a visitor uses Refresh data manually.",
                "message": "The site shows a reasonably trustworthy and stable profile.",
                "priority": 89,
                "score": 89,
                "match_percent": 89,
                "threshold_band": "strong"
            },
            {
                "code": "Uncertain",
                "label": "Uncertain",
                "tone": "unknown",
                "description": "External checks stayed inconclusive, so the model avoided a harder verdict.",
                "reason": "External checks stayed inconclusive, so the system kept an uncertainty buffer.",
                "message": "The evidence is materially mixed or partially corroborated, so the model is avoiding a harder verdict.",
                "priority": 68,
                "score": 68,
                "match_percent": 68,
                "threshold_band": "strong"
            }
        ],
        "tag_breakdown": [
            {
                "code": "T",
                "label": "Trusted",
                "tone": "good",
                "description": "Strong trust, stability, and low-risk signals were detected.",
                "reason": "Low spam indicators plus strong trust, quality, registry, and stability signals were detected. Showing the stored external intelligence snapshot. New search and review intelligence only runs after a visitor uses Refresh data manually.",
                "message": "The site shows a reasonably trustworthy and stable profile.",
                "priority": 89,
                "score": 89,
                "match_percent": 89,
                "threshold_band": "strong"
            },
            {
                "code": "Uncertain",
                "label": "Uncertain",
                "tone": "unknown",
                "description": "External checks stayed inconclusive, so the model avoided a harder verdict.",
                "reason": "External checks stayed inconclusive, so the system kept an uncertainty buffer.",
                "message": "The evidence is materially mixed or partially corroborated, so the model is avoiding a harder verdict.",
                "priority": 68,
                "score": 68,
                "match_percent": 68,
                "threshold_band": "strong"
            },
            {
                "code": "Infra",
                "label": "Risky infrastructure",
                "tone": "caution",
                "description": "The hosting / registrar / nameserver neighbourhood looks unusually risky.",
                "reason": "The infrastructure neighbourhood looks riskier than normal.",
                "message": "Infrastructure risk does not currently stand out.",
                "priority": 1,
                "score": 1,
                "match_percent": 1,
                "threshold_band": "none"
            },
            {
                "code": "C",
                "label": "Caution",
                "tone": "caution",
                "description": "Signals are mixed or weak, so this domain should be treated carefully.",
                "reason": "Review carefully: mixed trust signals. Showing the stored external intelligence snapshot. New search and review intelligence only runs after a visitor uses Refresh data manually.",
                "message": "The current crawl does not show a meaningful caution match.",
                "priority": 0,
                "score": 0,
                "match_percent": 0,
                "threshold_band": "none"
            },
            {
                "code": "Crypto",
                "label": "Crypto drainer risk",
                "tone": "toxic",
                "description": "Wallet-connect or seed-phrase theft patterns were detected.",
                "reason": "Wallet-connect or seed-phrase theft patterns were detected.",
                "message": "No meaningful crypto-drainer signals were detected.",
                "priority": 0,
                "score": 0,
                "match_percent": 0,
                "threshold_band": "none"
            }
        ],
        "nsfw_score": 0,
        "trust_score": 85,
        "manual": {
            "has_changes": false,
            "verified_status": "",
            "tag_codes": "",
            "rating_delta": 0,
            "authority_delta": 0,
            "trust_delta": 0,
            "note": "",
            "adjusted_by": 0,
            "adjusted_at": "",
            "lock_scores": false,
            "lock_flags": false
        },
        "summary": "Trusted (89% match) because low spam indicators plus strong trust, quality, registry, and stability signals were detected. showing the stored external intelligence snapshot. new search and review intelligence only runs after a visitor uses refresh data manually.",
        "external_intel": {
            "domain": "matomo.org",
            "candidate_tag": "",
            "checked_at": "2026-03-18T23:18:40+00:00",
            "status": "fresh",
            "snapshot_version": 5,
            "summary": "Showing the stored external intelligence snapshot. New search and review intelligence only runs after a visitor uses Refresh data manually.",
            "search_intelligence": {
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                    "\"matomo.org\" official site -site:matomo.org -site:www.matomo.org",
                    "\"matomo.org\" wikipedia -site:matomo.org -site:www.matomo.org",
                    "\"matomo.org\" reviews OR complaints -site:matomo.org -site:www.matomo.org",
                    "\"matomo.org\" reputation OR scam OR legit OR safe -site:matomo.org -site:www.matomo.org",
                    "\"matomo.org\" BBB OR LinkedIn OR Crunchbase OR \"Companies House\" OR wikipedia -site:matomo.org -site:www.matomo.org",
                    "matomo website -site:matomo.org -site:www.matomo.org",
                    "matomo company -site:matomo.org -site:www.matomo.org",
                    "matomo wikipedia -site:matomo.org -site:www.matomo.org",
                    "matomo reviews -site:matomo.org -site:www.matomo.org",
                    "matomo complaints -site:matomo.org -site:www.matomo.org",
                    "matomo trustpilot -site:matomo.org -site:www.matomo.org"
                ],
                "providers": [
                    "duckduckgo"
                ],
                "provider_result_counts": {
                    "duckduckgo": 0
                },
                "results_found": 1,
                "external_results_found": 0,
                "used_direct_fallback": true,
                "results": [
                    {
                        "provider": "direct-domain-fallback",
                        "url": "https://matomo.org/",
                        "host": "matomo.org",
                        "title": "matomo.org",
                        "snippet": "First-party fallback captured directly from the domain when public search engines returned no usable results.",
                        "is_direct_fallback": true,
                        "source_meta": {
                            "host": "matomo.org",
                            "source_type": "official_site",
                            "label": "General web result",
                            "trust_weight": 55,
                            "evidence_weight": 26,
                            "noise_penalty": 0,
                            "requires_exact_domain_match": true,
                            "supports_positive_verdicts": false,
                            "supports_negative_verdicts": true,
                            "freshness_ttl_days": 21
                        },
                        "entity": {
                            "score": 100,
                            "exactness": "exact_domain",
                            "reasons": [
                                "The result host matches the exact domain.",
                                "The exact domain is mentioned in the page snippet or document text.",
                                "The result URL contains the exact domain string."
                            ]
                        },
                        "query": "direct-fallback",
                        "rank": 1
                    }
                ],
                "source_mix": {
                    "official_site": 1
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                "entity_coverage_score": 100,
                "high_trust_result_count": 0,
                "exact_match_result_count": 1,
                "high_entity_result_count": 1,
                "query_hit_count": 1,
                "query_count": 12,
                "deadline_hit": true
            },
            "review_intelligence": {
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                "external_documents_fetched": 0,
                "documents": [
                    {
                        "provider": "direct-domain-fallback",
                        "url": "https://matomo.org/",
                        "host": "matomo.org",
                        "title": "matomo.org",
                        "snippet": "First-party fallback captured directly from the domain when public search engines returned no usable results.",
                        "is_direct_fallback": true,
                        "source_meta": {
                            "host": "matomo.org",
                            "source_type": "official_site",
                            "label": "General web result",
                            "trust_weight": 55,
                            "evidence_weight": 26,
                            "noise_penalty": 0,
                            "requires_exact_domain_match": true,
                            "supports_positive_verdicts": false,
                            "supports_negative_verdicts": true,
                            "freshness_ttl_days": 21
                        },
                        "entity": {
                            "score": 100,
                            "exactness": "exact_domain",
                            "reasons": [
                                "The result host matches the exact domain.",
                                "The exact domain is mentioned in the page snippet or document text.",
                                "The result URL contains the exact domain string."
                            ]
                        },
                        "query": "direct-fallback",
                        "rank": 1,
                        "body": "Privacy-first Google Analytics Alternative - App & Web Analytics - Matomo Skip to content Menu MENUMENUWhy Matomo? 100% Data OwnershipPrivacy ProtectionProduct FeaturesOpen SourceFlexibilityNo Data SamplingGDPRGoogle Analytics AlternativeList of all features Use Cases Complete AnalyticsIntranet AnalyticsConsent-Free TrackingTracking Personal DataMarketing AttributionNo LimitationsLog AnalyticsIntegrationsCase Studies CloudOn-Premise Matomo On-PremiseOn-Premise vs CloudDownload for freeMarketplaceSupport Plans Pricing PricingContact Sales Resources Help CentreBlogSubscribe to our NewsletterEbooksMasterclassesContact the Matomo teamGet involved English English Français Log inHelpTRY IT FOR FREE Explore the new Data Warehouse Connector feature. Let’s go → Web & app analytics for teams who demand accuracy Other web & app analytics give you estimates, Matomo gives you answers. Track 100% of available traffic with confidence. Try it free with email No credit card required. Matomo On-Premise Try free Cloud trial No credit card required. Matomo On-Premise Trusted on over 1 million websites in over 190 countries. Boost your website performance in three easy steps Start a 21-day free Cloud trial. No credit card required Add tracking code to your website or mobile app Start improving your website using real-time data, features and reports Start a 21-day free Cloud trial. No credit card required Add tracking code to your website or mobile app Start improving your website using real-time data, features and reports TRY IT FOR FREE Recognised as a leading global web analytics solution 4.8 out of 5 4.8 out of 5 4.8 out of 5 Don’t damage your reputation with Google Analytics You could lose your customers’ trust and risk damaging your reputation if people learn their data is used for Google’s “own purposes”.By choosing the ethical alternative, Matomo, you won’t make privacy sacrifices or compromise your site. You can even use Matomo without needing to ask for consent. Read more. Be in full control with data ownership and privacy protection With 100% data ownership you get the power to protect your user’s privacy. You know where your data is stored and what’s happening to it, without external influence. We’re serious about privacy here at Matomo and keeping your business GDPR and CCPA compliant. Take back control of your data now The 2025 Ethical Marketing Field Guide Discover how to build a privacy-first marketing strategy that drives results while maintaining trust and compliance. Get the guide The 2025 Ethical Marketing Field Guide Discover how to build a privacy-first marketing strategy that drives results while maintaining trust and compliance. Get the guide More reasons why our clients love Matomo Google Analytics Importer No need to sacrifice your historical Google Analytics data as you can import your GA data directly into your Matomo. Learn more Tracking personal data Securely track personal data in accordance with privacy laws. This option is unavailable with GA. Learn more 100% accurate data No data sampling means you can make impactful decisions based on 100% accurate reporting. Learn more Open source Minimise risk with a secure, transparent platform that’s been thoroughly tested by hundreds of contributors. Learn more No data limitations Get an unlimited number of websites, users, and segments. There’s also no limitation on how much data you store. Learn more Easy to use Easily navigate through a user-friendly interface to get the data you need, faster. Enhanced insights The comprehensive range of features gives you actionable insights and…",
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A powerful web analytics platform with 100% data ownership.\" /> <meta name=\"twitter:image\" content=\"https://matomo.org/wp-content/uploads/2020/06/website-graphics-2020-v5-1-e1611111459689.png\" /> <meta name=\"twitter:site\" content=\"@matomo_org\" /> <script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https://matomo.org/\",\"url\":\"https://matomo.org/\",\"name\":\"Privacy-first Google Analytics Alternative - App & Web Analytics - Matomo\",\"isPartOf\":{\"@id\":\"https://matomo.org/#website\"},\"about\":{\"@id\":\"https://matomo.org/#organization\"},\"primaryImageOfPage\":{\"@id\":\"https://matomo.org/#primaryimage\"},\"image\":{\"@id\":\"https://matomo.org/#primaryimage\"},\"thumbnailUrl\":\"https://matomo.org/wp-content/uploads/2022/03/CNIL-Logo-450x146.png\",\"datePublished\":\"2020-06-17T23:42:07+00:00\",\"dateModified\":\"2026-01-11T19:01:48+00:00\",\"description\":\"Don’t damage your reputation with Google Analytics. 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                        "status_code": 200,
                        "final_url": "https://matomo.org/"
                    }
                ],
                "facts": [],
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                "counts": {
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                "state_label": "Inconclusive",
                "state_reason": "Public search did not yield usable third-party matches, so the system fell back to first-party inspection only."
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                "counts": {
                    "official_presence": 0,
                    "business_profiles": 0,
                    "positive_reviews": 0,
                    "negative_reviews": 0,
                    "scam_reports": 0,
                    "dangerous_reports": 0,
                    "spam_reports": 0,
                    "adult_reports": 0
                },
                "candidate_support": 0,
                "candidate_contradiction": 0,
                "highlights": [
                    "External evidence remained inconclusive because diversity, exact matching, or confidence was still too weak."
                ]
            },
            "citations": [],
            "debug": {
                "top_supporting_facts": [],
                "top_positive_facts": [],
                "ignored_candidates": [],
                "budget_ms": 3000,
                "search_budget_ms": 3000,
                "review_budget_ms": 1500,
                "search_mode": "post-processing",
                "query_cap": 12,
                "provider_cap": 2,
                "reason": "post-processing",
                "priority": 92
            },
            "last_good": {
                "checked_at": "2026-03-18T23:18:40+00:00",
                "summary": "External checks ran, but the verified result set was still too sparse to harden the verdict.",
                "decision": {
                    "state": "insufficient",
                    "uncertainty": true,
                    "candidate_support": 0,
                    "candidate_contradiction": 0,
                    "supports": {
                        "dangerous": false,
                        "scam": false,
                        "spam": false,
                        "nsfw": false,
                        "trusted": false
                    },
                    "evidence_quality": "low",
                    "state_label": "Inconclusive",
                    "state_reason": "Public search did not yield usable third-party matches, so the system fell back to first-party inspection only."
                },
                "signals": {
                    "scores": {
                        "legit": 0,
                        "safe": 0,
                        "trusted": 0,
                        "caution": 0,
                        "scam": 0,
                        "dangerous": 0,
                        "spam": 0,
                        "nsfw": 0
                    },
                    "counts": {
                        "official_presence": 0,
                        "business_profiles": 0,
                        "positive_reviews": 0,
                        "negative_reviews": 0,
                        "scam_reports": 0,
                        "dangerous_reports": 0,
                        "spam_reports": 0,
                        "adult_reports": 0
                    },
                    "candidate_support": 0,
                    "candidate_contradiction": 0,
                    "highlights": [
                        "External evidence remained inconclusive because diversity, exact matching, or confidence was still too weak."
                    ]
                },
                "citations": []
            }
        },
        "external_decision": {
            "state": "insufficient",
            "uncertainty": true,
            "candidate_support": 0,
            "candidate_contradiction": 0,
            "supports": {
                "dangerous": false,
                "scam": false,
                "spam": false,
                "nsfw": false,
                "trusted": false
            },
            "evidence_quality": "low",
            "state_label": "Inconclusive",
            "state_reason": "Public search did not yield usable third-party matches, so the system fell back to first-party inspection only."
        },
        "signal_scores": [
            {
                "label": "Strongest tag heuristic",
                "value": "T · 89%",
                "tone": "good",
                "detail": "The highest raw tag match from the heuristic engine before visibility thresholds and manual overrides."
            },
            {
                "label": "Trust score",
                "value": "85/100",
                "tone": "good",
                "detail": "Confidence derived from authority, crawl quality, stability, and risk signals."
            },
            {
                "label": "Authority score",
                "value": "59/100",
                "tone": "caution",
                "detail": "A higher authority score usually means broader reputation and backlink confidence."
            },
            {
                "label": "Spam risk",
                "value": "0/100",
                "tone": "good",
                "detail": "Lower is better. This blends spam indicators with false-positive protections for legitimate sites."
            },
            {
                "label": "Quality score",
                "value": "100/100",
                "tone": "good",
                "detail": "Based on crawl quality, content completeness, and technical evidence."
            },
            {
                "label": "Safety score",
                "value": "100/100",
                "tone": "good",
                "detail": "Higher is safer. Direct fraud signals can heavily cap this even when SEO signals look strong."
            },
            {
                "label": "Fraud score",
                "value": "0/100",
                "tone": "good",
                "detail": "Lower is better. This reflects phishing, drainer, fake-support, fake-shop, and malware signals."
            },
            {
                "label": "Infrastructure risk",
                "value": "1/100",
                "tone": "good",
                "detail": "Lower is better. This reflects the IP, registrar, and nameserver neighbourhood seen by the crawler."
            },
            {
                "label": "Evidence confidence",
                "value": "56/100",
                "tone": "caution",
                "detail": "Higher means the crawler had enough pages and registry evidence to make a stronger call."
            },
            {
                "label": "External evidence",
                "value": "Low",
                "tone": "unknown",
                "detail": "Quality of the structured search and review evidence cluster."
            },
            {
                "label": "External decision",
                "value": "Inconclusive",
                "tone": "unknown",
                "detail": "How third-party evidence compares with the current candidate tag."
            },
            {
                "label": "NSFW score",
                "value": "0/100",
                "tone": "good",
                "detail": "Context-aware adult-content detection with medical / educational false-positive reduction."
            },
            {
                "label": "Registry stability",
                "value": "100/100",
                "tone": "good",
                "detail": "Based on age, expiry runway, and the amount of ownership / registrar churn."
            }
        ],
        "signal_sections": [
            {
                "title": "Registry & ownership",
                "items": [
                    {
                        "label": "Domain age",
                        "value": "8.6 years",
                        "tone": "good",
                        "detail": "Older domains generally carry more historical trust than very new ones."
                    },
                    {
                        "label": "Stability score",
                        "value": "100/100",
                        "tone": "good",
                        "detail": "Penalised by registrar, ownership, and nameserver churn."
                    },
                    {
                        "label": "Days to expiry",
                        "value": "2,333",
                        "tone": "good",
                        "detail": "Very short renewal windows can be a weak trust signal."
                    },
                    {
                        "label": "Registrar / ownership changes",
                        "value": "0 / 0",
                        "tone": "good",
                        "detail": "Frequent ownership churn can weaken trust."
                    },
                    {
                        "label": "Nameserver changes",
                        "value": "0",
                        "tone": "good",
                        "detail": "Repeated infrastructure changes can indicate instability."
                    },
                    {
                        "label": "DNSSEC / privacy",
                        "value": "DNSSEC off · privacy off",
                        "tone": "caution",
                        "detail": "DNSSEC strengthens DNS trust; privacy is neutral on its own."
                    }
                ]
            },
            {
                "title": "Reputation & search evidence",
                "items": [
                    {
                        "label": "Backlinks",
                        "value": "17",
                        "tone": "caution",
                        "detail": "Broader backlink evidence usually improves confidence."
                    },
                    {
                        "label": "Referring domains",
                        "value": "17",
                        "tone": "caution",
                        "detail": "Unique linking domains are more useful than raw link volume."
                    },
                    {
                        "label": "Organic keywords",
                        "value": "111",
                        "tone": "caution",
                        "detail": "Search footprint helps distinguish real sites from thin shells."
                    },
                    {
                        "label": "Indexed pages",
                        "value": "78",
                        "tone": "caution",
                        "detail": "Larger index coverage usually means more evidence to classify from."
                    },
                    {
                        "label": "Brand strength",
                        "value": "98/100",
                        "tone": "good",
                        "detail": "Stronger brand signals reduce false positives for legitimate sites."
                    },
                    {
                        "label": "Risk label",
                        "value": "GOOD",
                        "tone": "unknown",
                        "detail": "This is the raw crawl / heuristic risk label feeding the tag model."
                    }
                ]
            },
            {
                "title": "Crawl, content & technicals",
                "items": [
                    {
                        "label": "HTTP status",
                        "value": "200",
                        "tone": "good",
                        "detail": "Healthy responses make classification more reliable."
                    },
                    {
                        "label": "HTTPS / speed",
                        "value": "HTTPS OK · 72 ms",
                        "tone": "good",
                        "detail": "Slow or broken technical signals weaken confidence."
                    },
                    {
                        "label": "Content words",
                        "value": "3,166",
                        "tone": "good",
                        "detail": "Thin pages are harder to trust and easier to manipulate."
                    },
                    {
                        "label": "Schema / structure",
                        "value": "5 schema · meta · H1",
                        "tone": "good",
                        "detail": "Structured markup and basic on-page hygiene improve quality confidence."
                    },
                    {
                        "label": "Links on page",
                        "value": "82 internal · 9 external",
                        "tone": "good",
                        "detail": "Link patterns help detect thin directories and promo pages."
                    },
                    {
                        "label": "Page speed / mobile",
                        "value": "100/100 · 100/100",
                        "tone": "good",
                        "detail": "Better technical quality generally reduces low-effort site patterns."
                    },
                    {
                        "label": "Crawl access",
                        "value": "Open",
                        "tone": "good",
                        "detail": "The crawler reached the site without an anti-bot challenge."
                    }
                ]
            },
            {
                "title": "External evidence & explainability",
                "items": [
                    {
                        "label": "Decision state",
                        "value": "Inconclusive",
                        "tone": "unknown",
                        "detail": "Public search did not yield usable third-party matches, so the system fell back to first-party inspection only."
                    },
                    {
                        "label": "Evidence quality",
                        "value": "Low",
                        "tone": "unknown",
                        "detail": "Blends source trust, domain matching, evidence diversity, and freshness."
                    },
                    {
                        "label": "Support vs contradiction",
                        "value": "0 / 0",
                        "tone": "unknown",
                        "detail": "Compares how much structured external evidence supports the candidate tag against evidence that contradicts it."
                    },
                    {
                        "label": "Qualified risk sources",
                        "value": "No",
                        "tone": "good",
                        "detail": "Risk tags only promote from external evidence when source diversity or source trust thresholds are met."
                    },
                    {
                        "label": "Uncertainty buffer",
                        "value": "Active",
                        "tone": "caution",
                        "detail": "Prevents thin or mixed external evidence from forcing a stronger tag than the evidence can justify."
                    }
                ]
            }
        ],
        "positives": [
            "Established domain age: 8.6 years.",
            "Low registrar / ownership churn with solid registry stability.",
            "Healthy crawl quality and on-page completeness.",
            "Structured data / schema markup detected."
        ],
        "risks": [
            "External evidence was mixed or sparse, so the tag model keeps an uncertainty buffer instead of overcommitting."
        ]
    },
    "traffic_confidence": 75,
    "whois": {
        "current": {
            "id": 3277,
            "domain": "matomo.org",
            "source_type": "rdap",
            "rdap_url": "https://rdap.publicinterestregistry.org/rdap/domain/matomo.org",
            "registrar_name": "OVH sas",
            "registrar_handle": "433",
            "registrant_name": "",
            "registrant_org": "",
            "registrant_country": "",
            "registrant_email": "",
            "abuse_email": "abuse@ovh.net",
            "created_date": "2017-09-08 02:04:14",
            "updated_date": "2024-07-10 07:12:23",
            "expires_date": "2032-09-08 02:04:14",
            "nameservers_json": "[\"ns-1081.awsdns-07.org\",\"ns-1635.awsdns-12.co.uk\",\"ns-516.awsdns-00.net\",\"ns-85.awsdns-10.com\"]",
            "status_json": "[\"client delete prohibited\",\"client transfer prohibited\"]",
            "dnssec": "unsigned",
            "privacy_protected": 0,
            "content_hash": "f7b8556435f64fb2e754d006ba616a2abdfc7ba4472e67f440d7d79cde92e835",
            "history_count": 2,
            "last_checked_at": "2026-04-14 07:10:17",
            "last_changed_at": "2026-03-30 07:13:42",
            "created_at": "2026-03-15 21:14:47",
            "updated_at": "2026-04-14 07:10:17"
        },
        "history": [
            {
                "id": 70910,
                "domain": "matomo.org",
                "source_type": "rdap",
                "registrar_name": "OVH sas",
                "registrar_handle": "433",
                "registrant_name": "",
                "registrant_org": "",
                "registrant_country": "",
                "registrant_email": "",
                "abuse_email": "abuse@ovh.net",
                "created_date": "2017-09-08 02:04:14",
                "updated_date": "2024-07-10 07:12:23",
                "expires_date": "2032-09-08 02:04:14",
                "nameservers_json": "[\"ns-1081.awsdns-07.org\",\"ns-1635.awsdns-12.co.uk\",\"ns-516.awsdns-00.net\",\"ns-85.awsdns-10.com\"]",
                "status_json": "[\"client delete prohibited\",\"client transfer prohibited\"]",
                "dnssec": "unsigned",
                "privacy_protected": 0,
                "content_hash": "f7b8556435f64fb2e754d006ba616a2abdfc7ba4472e67f440d7d79cde92e835",
                "checked_at": "2026-03-30 07:13:42",
                "change_summary": "Periodic WHOIS snapshot refreshed with no major field changes.",
                "created_at": "2026-03-30 07:13:42"
            },
            {
                "id": 3587,
                "domain": "matomo.org",
                "source_type": "rdap",
                "registrar_name": "OVH sas",
                "registrar_handle": "433",
                "registrant_name": "",
                "registrant_org": "",
                "registrant_country": "",
                "registrant_email": "",
                "abuse_email": "",
                "created_date": "2017-09-08 02:04:14",
                "updated_date": "2024-07-10 07:12:23",
                "expires_date": "2032-09-08 02:04:14",
                "nameservers_json": "[\"ns-1081.awsdns-07.org\",\"ns-1635.awsdns-12.co.uk\",\"ns-516.awsdns-00.net\",\"ns-85.awsdns-10.com\"]",
                "status_json": "[\"client delete prohibited\",\"client transfer prohibited\"]",
                "dnssec": "unsigned",
                "privacy_protected": 0,
                "content_hash": "63efec68637d909e8fad8043e4f95990815a890b025bde1d0042713cfbafdee3",
                "checked_at": "2026-03-15 21:14:47",
                "change_summary": "Initial WHOIS snapshot captured.",
                "created_at": "2026-03-15 21:14:47"
            }
        ],
        "signals": {
            "age_years": 8.6,
            "days_to_expiry": 2333,
            "days_since_last_registry_update": 648,
            "stability_score": 100,
            "registrar_changes": 0,
            "ownership_changes": 0,
            "nameserver_changes": 0,
            "status_changes": 0,
            "history_entries": 2,
            "privacy_protected": false,
            "dnssec_enabled": false,
            "has_registrant_country": false,
            "registrant_country": "",
            "nameserver_count": 4,
            "status_count": 2
        }
    },
    "discovered_domain": {
        "id": 87879,
        "domain": "matomo.org",
        "first_seen_at": "2026-03-15 20:59:15",
        "last_crawled_at": "2026-04-14 07:10:22",
        "last_title": "Privacy-first Google Analytics Alternative - App & Web Analytics - Matomo",
        "last_http_status": 200,
        "discovered_from_domain": "waff.at",
        "depth": 1,
        "backlinks_count": 17,
        "rating_cache": 42,
        "spam_score": 0,
        "risk_label": "good",
        "category_name": "Technology",
        "primary_country_code": "",
        "internal_links_count": 82,
        "external_links_count": 9,
        "social_profiles_count": 5,
        "content_word_count": 3166,
        "title_quality_score": 79,
        "has_meta_description": 1,
        "has_h1": 1,
        "language_code": "en",
        "response_time_ms": 72,
        "robots_status": 0,
        "sitemap_status": 0,
        "sitemap_total_urls": 0,
        "quality_score": 100,
        "site_name": "Analytics Platform - Matomo",
        "canonical_domain": "",
        "favicon_present": 1,
        "schema_org_count": 5,
        "noindex_detected": 0,
        "feed_links_count": 1,
        "https_working": 1,
        "estimated_authority_score": 43,
        "trust_score": 91,
        "nsfw_score": 0,
        "overall_rank_estimate": 1141363,
        "primary_tag": "C",
        "tag_codes": "C,Uncertain",
        "manual_verified_status": "",
        "manual_tag_codes": "",
        "manual_rating_delta": 0,
        "manual_authority_delta": 0,
        "manual_trust_delta": 0,
        "manual_note": null,
        "manual_adjusted_by": null,
        "manual_adjusted_at": null,
        "manual_lock_scores": 0,
        "manual_lock_flags": 0,
        "crawl_blocked": 0,
        "crawl_blocked_by": "",
        "crawl_blocked_reason": null,
        "safety_score": 100,
        "fraud_score": 0,
        "legitimacy_score": 59,
        "infrastructure_risk_score": 1,
        "score_confidence": 54,
        "tag_confidence": 28,
        "category_confidence": 22,
        "deep_crawl_pages": 0,
        "resolved_ip": "18.164.68.75",
        "category_candidates_json": "[{\"category\":\"Technology\",\"score\":17}]",
        "page_signals_json": "[]",
        "score_reasons_json": "[\"Trusted status now requires clean crawl access and stronger confidence, so this result was downgraded to caution.\",\"Overall rating is now capped by evidence confidence to prevent inflated scores from thin signals.\"]",
        "route_domain": "matomo.org",
        "display_domain": "matomo.org"
    },
    "explainability": {
        "summary": "matomo.org currently scores 68/100. The score is being shaped by a mixed signal profile rather than one dominant factor. Evidence confidence is moderate, so the score should settle further after more crawl depth or registry checks. This is an estimated profile rather than a manually tracked one. Crawler access looks clean.",
        "badges": [
            {
                "label": "Profile",
                "value": "Estimated profile",
                "tone": "unknown",
                "detail": null
            },
            {
                "label": "Evidence confidence",
                "value": "Moderate confidence",
                "tone": "caution",
                "detail": "54/100"
            },
            {
                "label": "Traffic confidence",
                "value": "Solid confidence",
                "tone": "good",
                "detail": "75/100"
            },
            {
                "label": "Crawler access",
                "value": "Clean visibility",
                "tone": "good",
                "detail": null
            }
        ],
        "weighted_contributions": [
            {
                "label": "Quality system",
                "points": "+22.8",
                "tone": "caution",
                "detail": "Technical quality, crawl depth, page structure, and implementation hygiene. Current subsystem score: 67/100."
            },
            {
                "label": "Reputation system",
                "points": "+17.7",
                "tone": "caution",
                "detail": "Authority, search visibility, reach, engagement, and registry stability. Current subsystem score: 52/100."
            },
            {
                "label": "Safety system",
                "points": "+32.0",
                "tone": "good",
                "detail": "Fraud, spam, and trust signals from infrastructure, crawl, and registry evidence. Current subsystem score: 100/100."
            },
            {
                "label": "Risk clamp",
                "points": "-4.0",
                "tone": "risk",
                "detail": "Safety thresholds capped the final score until the risk profile improves."
            }
        ],
        "evidence_cards": [
            {
                "label": "Authority and trust",
                "value": "59/100 · trust 84/100",
                "tone": "good",
                "detail": "545 monthly visitors, 111 organic keywords, brand completeness 98/100, engagement 86/100."
            },
            {
                "label": "Backlink and search evidence",
                "value": "17 referring domains",
                "tone": "good",
                "detail": "17 backlinks across 17 referring domains. Diversity 98/100; spam penalty 0."
            },
            {
                "label": "Registry and domain stability",
                "value": "8.6 years old",
                "tone": "good",
                "detail": "Stability 100/100 · age 8.6 years · registrar OVH sas · expires in 2,333 days."
            },
            {
                "label": "Safety and fraud posture",
                "value": "Safety 100/100 · fraud 0/100",
                "tone": "good",
                "detail": "Primary tag T · safety 100/100 · fraud 0/100."
            }
        ],
        "positives": [
            "Established domain age: 8.6 years.",
            "Low registrar / ownership churn with solid registry stability.",
            "Healthy crawl quality and on-page completeness.",
            "Structured data / schema markup detected.",
            "Registry history looks stable, which supports legitimacy and trust.",
            "The domain has been registered for years, which usually improves trust confidence."
        ],
        "risks": [
            "External evidence was mixed or sparse, so the tag model keeps an uncertainty buffer instead of overcommitting."
        ],
        "freshness": [
            {
                "label": "Crawl evidence",
                "value": "2026-04-14 07:10:22",
                "tone": "caution",
                "detail": "Crawl and page content sample. Age: 5d ago."
            },
            {
                "label": "WHOIS snapshot",
                "value": "2026-04-14 07:10:17",
                "tone": "caution",
                "detail": "Registry profile and stability signals. Age: 5d ago."
            },
            {
                "label": "Keyword view",
                "value": "2026-04-19 10:43:20",
                "tone": "good",
                "detail": "Estimated visibility until tracked keyword snapshots exist. Age: 0s ago."
            },
            {
                "label": "Rank history",
                "value": "2026-04-19 10:43:20",
                "tone": "good",
                "detail": "Estimated trend derived from current profile and crawl signals. Age: 0s ago."
            },
            {
                "label": "Audience geography",
                "value": "Not captured yet",
                "tone": "unknown",
                "detail": "Audience mix is estimated from available signals rather than first-party audience logs."
            }
        ],
        "section_notes": {
            "audience": "Audience geography is estimated from category, country, traffic mix, and brand signals until first-party audience data is collected.",
            "keywords": "Top keywords are estimated from crawl language, brand, category, and visibility signals until tracked keyword snapshots are stored.",
            "history": "Rank history is estimated from the current profile because no stored history exists for this domain yet."
        },
        "base_weighted_score": 72,
        "fraud_clamp_penalty": 4,
        "final_score": 68
    },
    "insight_snapshot": {
        "version": 1,
        "generated_at": "2026-04-19T10:43:20+00:00",
        "domain": "matomo.org",
        "display_name": "Privacy",
        "is_tracked": false,
        "is_estimated": true,
        "overall_score": 68,
        "authority_score": 59,
        "trust_score": 84,
        "safety_score": 100,
        "fraud_score": 0,
        "confidence_score": 54,
        "traffic_confidence": 75,
        "last_crawled_at": "2026-04-14 07:10:22",
        "crawl_blocked": false,
        "summary": "matomo.org currently scores 68/100. The score is being shaped by a mixed signal profile rather than one dominant factor. Evidence confidence is moderate, so the score should settle further after more crawl depth or registry checks. This is an estimated profile rather than a manually tracked one. Crawler access looks clean.",
        "badges": [
            {
                "label": "Profile",
                "value": "Estimated profile",
                "tone": "unknown",
                "detail": null
            },
            {
                "label": "Evidence confidence",
                "value": "Moderate confidence",
                "tone": "caution",
                "detail": "54/100"
            },
            {
                "label": "Traffic confidence",
                "value": "Solid confidence",
                "tone": "good",
                "detail": "75/100"
            },
            {
                "label": "Crawler access",
                "value": "Clean visibility",
                "tone": "good",
                "detail": null
            }
        ],
        "top_positive_signals": [
            "Established domain age: 8.6 years.",
            "Low registrar / ownership churn with solid registry stability.",
            "Healthy crawl quality and on-page completeness.",
            "Structured data / schema markup detected.",
            "Registry history looks stable, which supports legitimacy and trust."
        ],
        "top_risk_signals": [
            "External evidence was mixed or sparse, so the tag model keeps an uncertainty buffer instead of overcommitting."
        ],
        "freshness": [
            {
                "label": "Crawl evidence",
                "value": "2026-04-14 07:10:22",
                "tone": "caution",
                "detail": "Crawl and page content sample. Age: 5d ago."
            },
            {
                "label": "WHOIS snapshot",
                "value": "2026-04-14 07:10:17",
                "tone": "caution",
                "detail": "Registry profile and stability signals. Age: 5d ago."
            },
            {
                "label": "Keyword view",
                "value": "2026-04-19 10:43:20",
                "tone": "good",
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