{
    "ready": true,
    "site": {
        "id": 0,
        "domain": "squarebird.co.uk",
        "display_name": "squarebird.co.uk",
        "primary_country_code": "GB",
        "category_name": "Business"
    },
    "metrics": {
        "global_rank": 7367,
        "country_rank": 127,
        "category_rank": 1953,
        "daily_pageviews_per_visitor": 3,
        "daily_time_on_site_seconds": 192,
        "bounce_rate": 45.28,
        "search_visits_percent": 27.48,
        "total_sites_linking_in": 2,
        "monthly_unique_visitors": 41,
        "recorded_at": "2026-04-02 14:39:58"
    },
    "audit": {
        "score": 40
    },
    "traffic_sources": {
        "direct_percent": 29.49,
        "search_percent": 26.55,
        "social_percent": 6.11,
        "referral_percent": 16.46,
        "email_percent": 7.86,
        "paid_percent": 13.53
    },
    "seo_profile": {
        "backlinks_total": 2,
        "referring_domains": 2,
        "dofollow_backlinks_percent": 100,
        "organic_keywords": 4,
        "indexed_pages": 1,
        "page_speed_score": 97,
        "mobile_friendliness_score": 45,
        "authority_score": 17,
        "spam_risk_score": 25
    },
    "crawl_report": {
        "robots_status": 0,
        "sitemap_status": 0,
        "sitemap_total_urls": 0,
        "crawl_blocked": true,
        "crawl_blocked_by": "Cloudflare",
        "crawl_blocked_reason": "Cloudflare challenge or bot protection blocked the crawler.",
        "notes": [
            "Homepage title has not been captured yet.",
            "Meta description is missing.",
            "No H1 heading was detected.",
            "robots.txt could not be confirmed.",
            "Sitemap could not be confirmed.",
            "Cloudflare limited the homepage crawl: Cloudflare challenge or bot protection blocked the crawler."
        ],
        "created_at": "2026-04-02 14:39:58"
    },
    "keywords": [
        {
            "keyword": "squarebird.co.uk",
            "position": 31,
            "search_engine": "Estimated",
            "checked_at": "2026-04-15 19:13:27",
            "is_estimated": true
        },
        {
            "keyword": "squarebird.co.uk business",
            "position": 33,
            "search_engine": "Estimated",
            "checked_at": "2026-04-15 19:13:27",
            "is_estimated": true
        },
        {
            "keyword": "squarebird.co.uk reviews",
            "position": 35,
            "search_engine": "Estimated",
            "checked_at": "2026-04-15 19:13:27",
            "is_estimated": true
        },
        {
            "keyword": "squarebird",
            "position": 37,
            "search_engine": "Estimated",
            "checked_at": "2026-04-15 19:13:27",
            "is_estimated": true
        }
    ],
    "rating": {
        "overall": 42,
        "label": "Average",
        "breakdown": [
            {
                "label": "Technical foundation",
                "score": 5,
                "max": 18
            },
            {
                "label": "Authority & trust",
                "score": 5,
                "max": 30
            },
            {
                "label": "Reach & market presence",
                "score": 2,
                "max": 18
            },
            {
                "label": "Search visibility",
                "score": 2,
                "max": 12
            },
            {
                "label": "Engagement & retention",
                "score": 7,
                "max": 10
            },
            {
                "label": "Channels & diversification",
                "score": 4,
                "max": 6
            },
            {
                "label": "Registry stability",
                "score": 3,
                "max": 6
            },
            {
                "label": "Quality system",
                "score": 28,
                "max": 100
            },
            {
                "label": "Reputation system",
                "score": 28,
                "max": 100
            },
            {
                "label": "Safety system",
                "score": 100,
                "max": 100
            },
            {
                "label": "Evidence confidence",
                "score": 12,
                "max": 100
            },
            {
                "label": "External intelligence",
                "score": 50,
                "max": 100
            }
        ],
        "authority_score": 17,
        "quality_score": 28,
        "reputation_score": 28,
        "safety_score": 100,
        "confidence_score": 12,
        "fraud_score": 0,
        "authority_signals": {
            "backlinks": 2,
            "referring_domains": 2,
            "organic_keywords": 4,
            "indexed_pages": 1,
            "monthly_visitors": 41,
            "global_rank": 7367,
            "engagement_score": 66,
            "crawl_quality_score": 33,
            "brand_completeness_score": 8,
            "link_diversity_score": 93,
            "technical_reliability_score": 56,
            "whois_score": 45,
            "whois_age_years": 0,
            "whois_stability_score": 100,
            "spam_penalty": 0
        },
        "whois_signals": {
            "age_years": 0,
            "days_to_expiry": null,
            "days_since_last_registry_update": null,
            "stability_score": 100,
            "registrar_changes": 0,
            "ownership_changes": 0,
            "nameserver_changes": 0,
            "status_changes": 0,
            "history_entries": 1,
            "privacy_protected": false,
            "dnssec_enabled": false,
            "has_registrant_country": false,
            "registrant_country": "",
            "nameserver_count": 0,
            "status_count": 0
        }
    },
    "authority_score": 17,
    "trust_score": 29,
    "domain_tags": {
        "primary_tag": "Uncertain",
        "primary_tag_score": 70,
        "primary_candidate": "Uncertain",
        "primary_candidate_score": 70,
        "tag_codes": "Uncertain,C,T",
        "tags": [
            {
                "code": "Uncertain",
                "label": "Uncertain",
                "tone": "unknown",
                "description": "External checks stayed inconclusive, so the model avoided a harder verdict.",
                "reason": "The evidence is mixed and external checks stayed inconclusive, so the system kept an uncertainty buffer instead of a harder automated verdict.",
                "message": "The evidence is materially mixed or partially corroborated, so the model is avoiding a harder verdict.",
                "priority": 70,
                "score": 70,
                "match_percent": 70,
                "threshold_band": "strong"
            },
            {
                "code": "C",
                "label": "Caution",
                "tone": "caution",
                "description": "Signals are mixed or weak, so this domain should be treated carefully.",
                "reason": "Review carefully: low trust score. Showing the stored external intelligence snapshot. New search and review intelligence only runs after a visitor uses Refresh data manually.",
                "message": "The signal mix leans cautious and the site should be treated carefully until more evidence arrives.",
                "priority": 62,
                "score": 62,
                "match_percent": 62,
                "threshold_band": "strong"
            },
            {
                "code": "T",
                "label": "Trusted",
                "tone": "good",
                "description": "Strong trust, stability, and low-risk signals were detected.",
                "reason": "Low spam indicators plus strong trust, quality, registry, and stability signals were detected. Showing the stored external intelligence snapshot. New search and review intelligence only runs after a visitor uses Refresh data manually.",
                "message": "The site shows a reasonably trustworthy and stable profile.",
                "priority": 55,
                "score": 55,
                "match_percent": 55,
                "threshold_band": "strong"
            }
        ],
        "tag_breakdown": [
            {
                "code": "Uncertain",
                "label": "Uncertain",
                "tone": "unknown",
                "description": "External checks stayed inconclusive, so the model avoided a harder verdict.",
                "reason": "The evidence is mixed and external checks stayed inconclusive, so the system kept an uncertainty buffer instead of a harder automated verdict.",
                "message": "The evidence is materially mixed or partially corroborated, so the model is avoiding a harder verdict.",
                "priority": 70,
                "score": 70,
                "match_percent": 70,
                "threshold_band": "strong"
            },
            {
                "code": "C",
                "label": "Caution",
                "tone": "caution",
                "description": "Signals are mixed or weak, so this domain should be treated carefully.",
                "reason": "Review carefully: low trust score. Showing the stored external intelligence snapshot. New search and review intelligence only runs after a visitor uses Refresh data manually.",
                "message": "The signal mix leans cautious and the site should be treated carefully until more evidence arrives.",
                "priority": 62,
                "score": 62,
                "match_percent": 62,
                "threshold_band": "strong"
            },
            {
                "code": "T",
                "label": "Trusted",
                "tone": "good",
                "description": "Strong trust, stability, and low-risk signals were detected.",
                "reason": "Low spam indicators plus strong trust, quality, registry, and stability signals were detected. Showing the stored external intelligence snapshot. New search and review intelligence only runs after a visitor uses Refresh data manually.",
                "message": "The site shows a reasonably trustworthy and stable profile.",
                "priority": 55,
                "score": 55,
                "match_percent": 55,
                "threshold_band": "strong"
            },
            {
                "code": "Blocked",
                "label": "Partial evidence",
                "tone": "unknown",
                "description": "The crawler was blocked, so some conclusions are lower confidence.",
                "reason": "The crawler had partial visibility, so some conclusions are lower confidence.",
                "message": "",
                "priority": 6,
                "score": 6,
                "match_percent": 6,
                "threshold_band": "none"
            },
            {
                "code": "Crypto",
                "label": "Crypto drainer risk",
                "tone": "toxic",
                "description": "Wallet-connect or seed-phrase theft patterns were detected.",
                "reason": "Wallet-connect or seed-phrase theft patterns were detected.",
                "message": "No meaningful crypto-drainer signals were detected.",
                "priority": 0,
                "score": 0,
                "match_percent": 0,
                "threshold_band": "none"
            }
        ],
        "nsfw_score": 0,
        "trust_score": 30,
        "manual": {
            "has_changes": false,
            "verified_status": "",
            "tag_codes": "",
            "rating_delta": 0,
            "authority_delta": 0,
            "trust_delta": 0,
            "note": "",
            "adjusted_by": 0,
            "adjusted_at": "",
            "lock_scores": false,
            "lock_flags": false
        },
        "summary": "Uncertain (70% match) because the evidence is mixed and external checks stayed inconclusive, so the system kept an uncertainty buffer instead of a harder automated verdict.",
        "external_intel": {
            "domain": "squarebird.co.uk",
            "candidate_tag": "",
            "checked_at": "2026-03-18T05:03:32+00:00",
            "status": "fresh",
            "snapshot_version": 5,
            "summary": "Showing the stored external intelligence snapshot. New search and review intelligence only runs after a visitor uses Refresh data manually.",
            "search_intelligence": {
                "queries": [
                    "\"squarebird.co.uk\"",
                    "\"squarebird.co.uk\" official site",
                    "\"squarebird.co.uk\" reviews OR complaints",
                    "\"squarebird.co.uk\" reputation OR scam OR legit OR safe",
                    "\"squarebird.co.uk\" BBB OR LinkedIn OR Crunchbase OR \"Companies House\"",
                    "site:trustpilot.com \"squarebird.co.uk\"",
                    "site:sitejabber.com \"squarebird.co.uk\"",
                    "site:bbb.org \"squarebird.co.uk\"",
                    "site:linkedin.com \"squarebird.co.uk\"",
                    "site:crunchbase.com \"squarebird.co.uk\"",
                    "site:reddit.com \"squarebird.co.uk\"",
                    "site:virustotal.com \"squarebird.co.uk\"",
                    "site:urlscan.io \"squarebird.co.uk\"",
                    "site:urlhaus.abuse.ch \"squarebird.co.uk\"",
                    "\"squarebird.co.uk\" official",
                    "\"squarebird.co.uk\" review",
                    "\"www.squarebird.co.uk\" official",
                    "\"www.squarebird.co.uk\" review",
                    "site:trustpilot.com \"www.squarebird.co.uk\"",
                    "site:linkedin.com \"www.squarebird.co.uk\"",
                    "\"squarebird\" \"squarebird.co.uk\"",
                    "\"squarebird.co.uk\" reputation business profile review",
                    "\"squarebird.co.uk\" official company profile"
                ],
                "providers": [
                    "duckduckgo",
                    "bing"
                ],
                "results_found": 1,
                "results": [
                    {
                        "provider": "direct-domain-fallback",
                        "url": "https://squarebird.co.uk/",
                        "host": "squarebird.co.uk",
                        "title": "squarebird.co.uk",
                        "snippet": "First-party fallback captured directly from the domain when public search engines returned no usable results.",
                        "source_meta": {
                            "host": "squarebird.co.uk",
                            "source_type": "official_site",
                            "label": "General web result",
                            "trust_weight": 55,
                            "evidence_weight": 26,
                            "noise_penalty": 0,
                            "requires_exact_domain_match": true,
                            "supports_positive_verdicts": false,
                            "supports_negative_verdicts": true,
                            "freshness_ttl_days": 21
                        },
                        "entity": {
                            "score": 100,
                            "exactness": "exact_domain",
                            "reasons": [
                                "The result host matches the exact domain.",
                                "The exact domain is mentioned in the page snippet or document text.",
                                "The result URL contains the exact domain string."
                            ]
                        },
                        "query": "direct-fallback",
                        "rank": 1
                    }
                ],
                "source_mix": {
                    "official_site": 1
                },
                "entity_coverage_score": 100,
                "high_trust_result_count": 0,
                "exact_match_result_count": 1,
                "high_entity_result_count": 1,
                "query_hit_count": 1,
                "query_count": 23
            },
            "review_intelligence": {
                "documents_fetched": 1,
                "documents": [
                    {
                        "provider": "direct-domain-fallback",
                        "url": "https://squarebird.co.uk/",
                        "host": "squarebird.co.uk",
                        "title": "squarebird.co.uk",
                        "snippet": "First-party fallback captured directly from the domain when public search engines returned no usable results.",
                        "source_meta": {
                            "host": "squarebird.co.uk",
                            "source_type": "official_site",
                            "label": "General web result",
                            "trust_weight": 55,
                            "evidence_weight": 26,
                            "noise_penalty": 0,
                            "requires_exact_domain_match": true,
                            "supports_positive_verdicts": false,
                            "supports_negative_verdicts": true,
                            "freshness_ttl_days": 21
                        },
                        "entity": {
                            "score": 100,
                            "exactness": "exact_domain",
                            "reasons": [
                                "The result host matches the exact domain.",
                                "The exact domain is mentioned in the page snippet or document text.",
                                "The result URL contains the exact domain string."
                            ]
                        },
                        "query": "direct-fallback",
                        "rank": 1,
                        "body": "Squarebird | Web Design Bristol | Digital & Web Agency in Bristol Skip to content Websites Web Design Hosting & Support WordPress WooCommerce Avada SEO SEO Services Our Methods Results Audits FAQs Creative Branding Graphic Design Logo Design Photography Videography Marketing Copywriting PPC Consulting Email Marketing Social Media About Meet the team Responsibility Why Squarebird? Blog Careers Our Work Case Studies Website Portfolio Get in touch 01275 792 114 [email protected] Visit our studio Squarebird Agency Ltd, 88 High Street, Nailsea, Bristol, BS48 1AS Websites Web Design Hosting & Support WordPress WooCommerce Avada SEO SEO Services Our Methods Results Audits FAQs Creative Branding Graphic Design Logo Design Photography Videography Marketing Copywriting PPC Agency Consulting Email Marketing Social Media About About Us Meet the team Responsibility Why Squarebird? Testimonials Blog Careers Our Work Portfolio Case Studies Get in touch Bristol’s highest-rated website, design and marketing agency. Play showreel Squarebird is a web design and digital marketing agency based in Bristol. We have a reputation for eye-catching digital solutions that perform. What's the buzz? Our Services Websites SEO Creative Marketing Websites Web design Bristol. We design, build and host creative, engaging and super-fast WordPress websites that get results, tailored to attract and convert. Websites SEO Hosting WordPress WooCommerce Avada SEO Our in-house experts are leading the way in SEO, utilising the latest insight tools and sustainable techniques to optimise and continuously improve client websites. SEO Methods Results Audits FAQs Creative Need eye-catching creative design? Expanding upon an existing brand or developing one from scratch? Our creatives will help you tell your story and stand out. Branding Graphic Design Logo Design Animation Photography Videography Marketing We proactively help our clients to zero in on their target market, using smart tools and innovative techniques to get your web presence working for you. PPC Marketing Consultancy Copywriting Email Marketing Social Media PR Our work Explore our latest case studies below or check out our website design portfolio. Working with one of the UK’s most renowned cider brands. In 1904, William Thatcher began making cider at Myrtle Farm. In 2021, Thatchers Cider launched a new website with Squarebird to share the Somerset dream across the UK. Finding their exceptional. A new, admissions-led website for Taunton School. Brandon Trust Finding that their previous website was no longer fit for purpose and did not effectively tell the charity’s story or promote the incredible support on offer, they came to Squarebird for the solution. From the ground up. A transformative redesign for the South West’s leading built environment provider. Working with one of the UK’s most renowned cider brands. Finding their exceptional. Brandon Trust From the ground up. Bristol’s ground-breaking web design and digital agency. A dynamic, web design and full-service marketing agency, Squarebird has a reputation for top-class digital solutions that get results. We’re outliers, making a mark from our studio on the outskirts of Bristol with innovative design, creative content, and development. Our agile team can identify where engaging website solutions and fresh content will revolutionise business growth. We listen, we explore, we collaborate, and we deliver. What's the buzz? Why Squarebird? Powered by our team, our clients and doing good. Meet the team Join us Our clients love our creativity, passion and innovation. A…",
                        "html": "<!doctype html> <html lang=\"en-GB\"> <head> <script type=\"text/javascript\" src=\"https://embeds.iubenda.com/widgets/72023fbb-d318-4ae1-9127-2a989f8255eb.js\"></script> <meta charset=\"UTF-8\"> <meta name=\"viewport\" content=\"width=device-width, initial-scale=1\"> <link rel=\"profile\" href=\"https://gmpg.org/xfn/11\"> <noscript><img class=\"br-lazy\" src=\"data:image/svg+xml;base64,PHN2ZyB4bWxucz0naHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmcnIHZpZXdCb3g9JzAgMCAwIDAnPjwvc3ZnPg==\" data-breeze=\"https://queue.simpleanalyticscdn.com/noscript.gif\" alt=\"\" referrerpolicy=\"no-referrer-when-downgrade\" /></noscript> <meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' /> <script class=\"alula_iubenda\" type=\"text/javascript\">// Initialize dataLayer and gtag window.dataLayer = window.dataLayer || []; function gtag() { dataLayer.push(arguments); } // Google placeholder (function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src='https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);})(window,document,'script','dataLayer','GTM-5H86CDB'); // Utility to dynamically add a script to the document function addScript(source, attributes = {}) { if (!source) return; const scriptEl = document.createElement('script'); scriptEl.src = source; for (const [key, value] of Object.entries(attributes)) { scriptEl.setAttribute(key, value); } document.head.appendChild(scriptEl); } // Set default consent to \"denied\" gtag('consent', 'default', { ad_storage: 'denied', analytics_storage: 'denied', ad_user_data: 'denied', ad_personalization: 'denied', personalization_storage: 'denied', functionality_storage: 'denied', security_storage: 'denied', wait_for_update: 250 }); let dataConsent = {}; // Handle consent preferences function alula_iubenda(preference) { if (!preference || !preference.purposes) return; // Purpose 1: Necessary if (preference.purposes[1]) { } // Purpose 2: Basic interactions / functionalities if (preference.purposes[2]) { dataConsent.functionality_storage = 'granted'; } // Purpose 3: Experience if (preference.purposes[3]) { dataConsent.personalization_storage = 'granted'; dataConsent.security_storage = 'granted'; } // Purpose 4: Measurement if (preference.purposes[4]) { if (typeof window.clarity !== 'undefined') { window.clarity(\"consent\"); } addScript('https://scripts.simpleanalyticscdn.com/latest.js', { \"async\":\"async\",\"defer\":\"defer\"}); dataConsent.analytics_storage = 'granted'; } // Purpose 5: Targeting if (preference.purposes[5]) { dataConsent.ad_storage = 'granted'; dataConsent.ad_user_data = 'granted'; dataConsent.ad_personalization = 'granted'; } // Update consent settings gtag(\"consent\", \"update\", dataConsent); }</script><script type=\"text/javascript\"> var _iub = _iub || []; _iub.csConfiguration = {\"askConsentAtCookiePolicyUpdate\":true,\"countryDetection\":true,\"enableFadp\":true,\"enableLgpd\":true,\"enableUspr\":true,\"lang\":\"en-GB\",\"lgpdAppliesGlobally\":false,\"perPurposeConsent\":true,\"siteId\":3932667,\"cookiePolicyId\":80506382,\"banner\":{\"acceptButtonCaptionColor\":\"#FFFFFF\",\"acceptButtonColor\":\"#1D1D40\",\"acceptButtonDisplay\":true,\"backgroundColor\":\"#FFFFFF\",\"closeButtonRejects\":true,\"customizeButtonCaptionColor\":\"#FFFFFF\",\"customizeButtonColor\":\"#77788C\",\"customizeButtonDisplay\":true,\"explicitWithdrawal\":true,\"listPurposes\":true,\"logo\":null,\"ownerName\":\"Squarebird Agency Ltd\",\"position\":\"float-bottom-right\",\"rejectButtonDisplay\":true,\"showPurposesToggles\":true,\"showTotalNumberOfProviders\":true,\"textColor\":\"#1D1D40\"},\"callback\": {\"onPreferenceExpressed\": alula_iubenda}}; </script> <script type=\"text/javascript\" src=\"https://cs.iubenda.com/autoblocking/3932667.js\"></script> <script type=\"text/javascript\" src=\"//cdn.iubenda.com/cs/gpp/stub.js\"></script> <script type=\"text/javascript\" src=\"//cdn.iubenda.com/cs/iubenda_cs.js\" charset=\"UTF-8\" async></script> <!-- This site is optimized with the Yoast SEO plugin v27.2 - https://yoast.com/product/yoast-seo-wordpress/ --> <title>Squarebird | Web Design Bristol | Digital & Web Agency in Bristol</title> <meta name=\"description\" content=\"An industry-leading web design agency Bristol, providing bespoke website development & digital marketing for businesses in Bristol and beyond.\" /> <link rel=\"canonical\" href=\"https://www.squarebird.co.uk/\" /> <meta property=\"og:locale\" content=\"en_GB\" /> <meta property=\"og:type\" content=\"website\" /> <meta property=\"og:title\" content=\"Squarebird | Web Design Bristol | Digital & Web Agency in Bristol\" /> <meta property=\"og:description\" content=\"An industry-leading web design agency Bristol, providing bespoke website development & digital marketing for businesses in Bristol and beyond.\" /> <meta property=\"og:url\" content=\"https://www.squarebird.co.uk/\" /> <meta property=\"og:site_name\" content=\"Squarebird\" /> <meta property=\"article:modified_time\" content=\"2024-11-07T15:55:16+00:00\" /> <meta name=\"twitter:card\" content=\"summary_large_image\" /> <script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"WebPa…"
                    }
                ],
                "facts": [],
                "ignored_candidates": [],
                "source_diversity": 0,
                "host_coverage": 1,
                "source_type_coverage": 1,
                "exact_match_documents": 1,
                "elapsed_ms": 258,
                "candidates_considered": 1,
                "fetch_success_rate": 100,
                "avg_source_trust": 55,
                "avg_entity_score": 100
            },
            "evidence": {
                "scores": {
                    "legit": 0,
                    "safe": 0,
                    "trusted": 0,
                    "caution": 0,
                    "scam": 0,
                    "dangerous": 0,
                    "spam": 0,
                    "nsfw": 0
                },
                "counts": {
                    "official_presence": 0,
                    "business_profiles": 0,
                    "positive_reviews": 0,
                    "negative_reviews": 0,
                    "scam_reports": 0,
                    "dangerous_reports": 0,
                    "spam_reports": 0,
                    "adult_reports": 0
                },
                "tag_support": [],
                "top_supporting_facts": [],
                "top_positive_facts": []
            },
            "quality": {
                "source_diversity_score": 0,
                "entity_coverage_score": 100,
                "freshness_score": 72,
                "confidence": 58,
                "documents_fetched": 1,
                "fact_count": 0,
                "avg_source_trust": 55,
                "avg_entity_score": 100,
                "fetch_success_rate": 100,
                "exact_match_score": 100,
                "query_coverage_score": 100,
                "host_coverage_score": 20,
                "source_type_coverage_score": 25,
                "qualified_evidence_score": 0,
                "exact_match_documents": 1
            },
            "decision": {
                "state": "insufficient",
                "uncertainty": true,
                "candidate_support": 0,
                "candidate_contradiction": 0,
                "supports": {
                    "dangerous": false,
                    "scam": false,
                    "spam": false,
                    "nsfw": false,
                    "trusted": false
                },
                "evidence_quality": "medium",
                "state_label": "Inconclusive",
                "state_reason": "The external set did not reach enough distinct trusted sources for a harder verdict."
            },
            "signals": {
                "scores": {
                    "legit": 0,
                    "safe": 0,
                    "trusted": 0,
                    "caution": 0,
                    "scam": 0,
                    "dangerous": 0,
                    "spam": 0,
                    "nsfw": 0
                },
                "counts": {
                    "official_presence": 0,
                    "business_profiles": 0,
                    "positive_reviews": 0,
                    "negative_reviews": 0,
                    "scam_reports": 0,
                    "dangerous_reports": 0,
                    "spam_reports": 0,
                    "adult_reports": 0
                },
                "candidate_support": 0,
                "candidate_contradiction": 0,
                "highlights": [
                    "External evidence remained inconclusive because diversity, exact matching, or confidence was still too weak."
                ]
            },
            "citations": [],
            "debug": {
                "top_supporting_facts": [],
                "top_positive_facts": [],
                "ignored_candidates": [],
                "budget_ms": 7000,
                "reason": "page-request",
                "priority": 80
            },
            "last_good": {
                "checked_at": "2026-03-18T05:03:32+00:00",
                "summary": "External checks ran, but the verified result set was still too sparse to harden the verdict.",
                "decision": {
                    "state": "insufficient",
                    "uncertainty": true,
                    "candidate_support": 0,
                    "candidate_contradiction": 0,
                    "supports": {
                        "dangerous": false,
                        "scam": false,
                        "spam": false,
                        "nsfw": false,
                        "trusted": false
                    },
                    "evidence_quality": "medium",
                    "state_label": "Inconclusive",
                    "state_reason": "The external set did not reach enough distinct trusted sources for a harder verdict."
                },
                "signals": {
                    "scores": {
                        "legit": 0,
                        "safe": 0,
                        "trusted": 0,
                        "caution": 0,
                        "scam": 0,
                        "dangerous": 0,
                        "spam": 0,
                        "nsfw": 0
                    },
                    "counts": {
                        "official_presence": 0,
                        "business_profiles": 0,
                        "positive_reviews": 0,
                        "negative_reviews": 0,
                        "scam_reports": 0,
                        "dangerous_reports": 0,
                        "spam_reports": 0,
                        "adult_reports": 0
                    },
                    "candidate_support": 0,
                    "candidate_contradiction": 0,
                    "highlights": [
                        "External evidence remained inconclusive because diversity, exact matching, or confidence was still too weak."
                    ]
                },
                "citations": []
            }
        },
        "external_decision": {
            "state": "insufficient",
            "uncertainty": true,
            "candidate_support": 0,
            "candidate_contradiction": 0,
            "supports": {
                "dangerous": false,
                "scam": false,
                "spam": false,
                "nsfw": false,
                "trusted": false
            },
            "evidence_quality": "medium",
            "state_label": "Inconclusive",
            "state_reason": "The external set did not reach enough distinct trusted sources for a harder verdict."
        },
        "signal_scores": [
            {
                "label": "Strongest tag heuristic",
                "value": "Uncertain · 70%",
                "tone": "unknown",
                "detail": "The highest raw tag match from the heuristic engine before visibility thresholds and manual overrides."
            },
            {
                "label": "Trust score",
                "value": "30/100",
                "tone": "spam",
                "detail": "Confidence derived from authority, crawl quality, stability, and risk signals."
            },
            {
                "label": "Authority score",
                "value": "17/100",
                "tone": "spam",
                "detail": "A higher authority score usually means broader reputation and backlink confidence."
            },
            {
                "label": "Spam risk",
                "value": "29/100",
                "tone": "caution",
                "detail": "Lower is better. This blends spam indicators with false-positive protections for legitimate sites."
            },
            {
                "label": "Quality score",
                "value": "27/100",
                "tone": "spam",
                "detail": "Based on crawl quality, content completeness, and technical evidence."
            },
            {
                "label": "Safety score",
                "value": "100/100",
                "tone": "good",
                "detail": "Higher is safer. Direct fraud signals can heavily cap this even when SEO signals look strong."
            },
            {
                "label": "Fraud score",
                "value": "0/100",
                "tone": "good",
                "detail": "Lower is better. This reflects phishing, drainer, fake-support, fake-shop, and malware signals."
            },
            {
                "label": "Infrastructure risk",
                "value": "0/100",
                "tone": "good",
                "detail": "Lower is better. This reflects the IP, registrar, and nameserver neighbourhood seen by the crawler."
            },
            {
                "label": "Evidence confidence",
                "value": "18/100",
                "tone": "spam",
                "detail": "Higher means the crawler had enough pages and registry evidence to make a stronger call."
            },
            {
                "label": "External evidence",
                "value": "Medium",
                "tone": "caution",
                "detail": "Quality of the structured search and review evidence cluster."
            },
            {
                "label": "External decision",
                "value": "Inconclusive",
                "tone": "unknown",
                "detail": "How third-party evidence compares with the current candidate tag."
            },
            {
                "label": "NSFW score",
                "value": "0/100",
                "tone": "good",
                "detail": "Context-aware adult-content detection with medical / educational false-positive reduction."
            },
            {
                "label": "Registry stability",
                "value": "100/100",
                "tone": "good",
                "detail": "Based on age, expiry runway, and the amount of ownership / registrar churn."
            }
        ],
        "signal_sections": [
            {
                "title": "Registry & ownership",
                "items": [
                    {
                        "label": "Domain age",
                        "value": "—",
                        "tone": "unknown",
                        "detail": "Older domains generally carry more historical trust than very new ones."
                    },
                    {
                        "label": "Stability score",
                        "value": "100/100",
                        "tone": "good",
                        "detail": "Penalised by registrar, ownership, and nameserver churn."
                    },
                    {
                        "label": "Days to expiry",
                        "value": "—",
                        "tone": "unknown",
                        "detail": "Very short renewal windows can be a weak trust signal."
                    },
                    {
                        "label": "Registrar / ownership changes",
                        "value": "0 / 0",
                        "tone": "good",
                        "detail": "Frequent ownership churn can weaken trust."
                    },
                    {
                        "label": "Nameserver changes",
                        "value": "0",
                        "tone": "good",
                        "detail": "Repeated infrastructure changes can indicate instability."
                    },
                    {
                        "label": "DNSSEC / privacy",
                        "value": "DNSSEC off · privacy off",
                        "tone": "caution",
                        "detail": "DNSSEC strengthens DNS trust; privacy is neutral on its own."
                    }
                ]
            },
            {
                "title": "Reputation & search evidence",
                "items": [
                    {
                        "label": "Backlinks",
                        "value": "2",
                        "tone": "unknown",
                        "detail": "Broader backlink evidence usually improves confidence."
                    },
                    {
                        "label": "Referring domains",
                        "value": "2",
                        "tone": "unknown",
                        "detail": "Unique linking domains are more useful than raw link volume."
                    },
                    {
                        "label": "Organic keywords",
                        "value": "4",
                        "tone": "unknown",
                        "detail": "Search footprint helps distinguish real sites from thin shells."
                    },
                    {
                        "label": "Indexed pages",
                        "value": "1",
                        "tone": "unknown",
                        "detail": "Larger index coverage usually means more evidence to classify from."
                    },
                    {
                        "label": "Brand strength",
                        "value": "8/100",
                        "tone": "spam",
                        "detail": "Stronger brand signals reduce false positives for legitimate sites."
                    },
                    {
                        "label": "Risk label",
                        "value": "GOOD",
                        "tone": "unknown",
                        "detail": "This is the raw crawl / heuristic risk label feeding the tag model."
                    }
                ]
            },
            {
                "title": "Crawl, content & technicals",
                "items": [
                    {
                        "label": "HTTP status",
                        "value": "200",
                        "tone": "good",
                        "detail": "Healthy responses make classification more reliable."
                    },
                    {
                        "label": "HTTPS / speed",
                        "value": "HTTPS OK · 444 ms",
                        "tone": "good",
                        "detail": "Slow or broken technical signals weaken confidence."
                    },
                    {
                        "label": "Content words",
                        "value": "0",
                        "tone": "unknown",
                        "detail": "Thin pages are harder to trust and easier to manipulate."
                    },
                    {
                        "label": "Schema / structure",
                        "value": "0 schema · no meta · no H1",
                        "tone": "unknown",
                        "detail": "Structured markup and basic on-page hygiene improve quality confidence."
                    },
                    {
                        "label": "Links on page",
                        "value": "0 internal · 0 external",
                        "tone": "caution",
                        "detail": "Link patterns help detect thin directories and promo pages."
                    },
                    {
                        "label": "Page speed / mobile",
                        "value": "97/100 · 45/100",
                        "tone": "caution",
                        "detail": "Better technical quality generally reduces low-effort site patterns."
                    },
                    {
                        "label": "Crawl access",
                        "value": "Cloudflare challenge",
                        "tone": "caution",
                        "detail": "Cloudflare challenge or bot protection blocked the crawler. Scores may be based on partial evidence."
                    }
                ]
            },
            {
                "title": "External evidence & explainability",
                "items": [
                    {
                        "label": "Decision state",
                        "value": "Inconclusive",
                        "tone": "unknown",
                        "detail": "The external set did not reach enough distinct trusted sources for a harder verdict."
                    },
                    {
                        "label": "Evidence quality",
                        "value": "Medium",
                        "tone": "caution",
                        "detail": "Blends source trust, domain matching, evidence diversity, and freshness."
                    },
                    {
                        "label": "Support vs contradiction",
                        "value": "0 / 0",
                        "tone": "unknown",
                        "detail": "Compares how much structured external evidence supports the candidate tag against evidence that contradicts it."
                    },
                    {
                        "label": "Qualified risk sources",
                        "value": "No",
                        "tone": "good",
                        "detail": "Risk tags only promote from external evidence when source diversity or source trust thresholds are met."
                    },
                    {
                        "label": "Uncertainty buffer",
                        "value": "Active",
                        "tone": "caution",
                        "detail": "Prevents thin or mixed external evidence from forcing a stronger tag than the evidence can justify."
                    }
                ]
            }
        ],
        "positives": [
            "Low registrar / ownership churn with solid registry stability."
        ],
        "risks": [
            "Cloudflare limited the crawl: Cloudflare challenge or bot protection blocked the crawler.",
            "Trust score is currently very low.",
            "External evidence was mixed or sparse, so the tag model keeps an uncertainty buffer instead of overcommitting."
        ]
    },
    "traffic_confidence": 12,
    "whois": {
        "current": {
            "id": 72959,
            "domain": "squarebird.co.uk",
            "source_type": "whois_text",
            "rdap_url": "",
            "registrar_name": "",
            "registrar_handle": "",
            "registrant_name": "",
            "registrant_org": "",
            "registrant_country": "",
            "registrant_email": "",
            "abuse_email": "",
            "created_date": null,
            "updated_date": null,
            "expires_date": null,
            "nameservers_json": "[]",
            "status_json": "[]",
            "dnssec": "unknown",
            "privacy_protected": 0,
            "content_hash": "f7e17c57c5fdd24df1793ece6bff99716369356b90b29c4725ac3ba12a76b72c",
            "history_count": 1,
            "last_checked_at": "2026-04-02 14:39:57",
            "last_changed_at": "2026-04-02 14:39:57",
            "created_at": "2026-04-02 14:39:57",
            "updated_at": "2026-04-02 14:39:57"
        },
        "history": [
            {
                "id": 79212,
                "domain": "squarebird.co.uk",
                "source_type": "whois_text",
                "registrar_name": "",
                "registrar_handle": "",
                "registrant_name": "",
                "registrant_org": "",
                "registrant_country": "",
                "registrant_email": "",
                "abuse_email": "",
                "created_date": null,
                "updated_date": null,
                "expires_date": null,
                "nameservers_json": "[]",
                "status_json": "[]",
                "dnssec": "unknown",
                "privacy_protected": 0,
                "content_hash": "f7e17c57c5fdd24df1793ece6bff99716369356b90b29c4725ac3ba12a76b72c",
                "checked_at": "2026-04-02 14:39:57",
                "change_summary": "Initial WHOIS snapshot captured.",
                "created_at": "2026-04-02 14:39:57"
            }
        ],
        "signals": {
            "age_years": 0,
            "days_to_expiry": null,
            "days_since_last_registry_update": null,
            "stability_score": 100,
            "registrar_changes": 0,
            "ownership_changes": 0,
            "nameserver_changes": 0,
            "status_changes": 0,
            "history_entries": 1,
            "privacy_protected": false,
            "dnssec_enabled": false,
            "has_registrant_country": false,
            "registrant_country": "",
            "nameserver_count": 0,
            "status_count": 0
        }
    },
    "discovered_domain": {
        "id": 49837,
        "domain": "squarebird.co.uk",
        "first_seen_at": "2026-03-15 16:23:38",
        "last_crawled_at": "2026-04-02 14:39:58",
        "last_title": null,
        "last_http_status": 200,
        "discovered_from_domain": "theme-fusion.com",
        "depth": 1,
        "backlinks_count": 2,
        "rating_cache": 25,
        "spam_score": 10,
        "risk_label": "good",
        "category_name": "Business",
        "primary_country_code": "GB",
        "internal_links_count": 0,
        "external_links_count": 0,
        "social_profiles_count": 0,
        "content_word_count": 0,
        "title_quality_score": 0,
        "has_meta_description": 0,
        "has_h1": 0,
        "language_code": "",
        "response_time_ms": 444,
        "robots_status": 0,
        "sitemap_status": 0,
        "sitemap_total_urls": 0,
        "quality_score": 27,
        "site_name": "",
        "canonical_domain": "",
        "favicon_present": 0,
        "schema_org_count": 0,
        "noindex_detected": 0,
        "feed_links_count": 0,
        "https_working": 1,
        "estimated_authority_score": 15,
        "trust_score": 36,
        "nsfw_score": 0,
        "overall_rank_estimate": 9807311,
        "primary_tag": "Uncertain",
        "tag_codes": "Uncertain,C,Blocked",
        "manual_verified_status": "",
        "manual_tag_codes": "",
        "manual_rating_delta": 0,
        "manual_authority_delta": 0,
        "manual_trust_delta": 0,
        "manual_note": null,
        "manual_adjusted_by": null,
        "manual_adjusted_at": null,
        "manual_lock_scores": 0,
        "manual_lock_flags": 0,
        "crawl_blocked": 1,
        "crawl_blocked_by": "Cloudflare",
        "crawl_blocked_reason": "Cloudflare challenge or bot protection blocked the crawler.",
        "safety_score": 100,
        "fraud_score": 0,
        "legitimacy_score": 23,
        "infrastructure_risk_score": 0,
        "score_confidence": 12,
        "tag_confidence": 10,
        "category_confidence": 12,
        "deep_crawl_pages": 0,
        "resolved_ip": "104.21.86.131",
        "category_candidates_json": "[{\"category\":\"General\",\"score\":17}]",
        "page_signals_json": "[]",
        "score_reasons_json": "[\"The crawler was partially blocked, so the verdict is based on weaker evidence than usual.\",\"Category evidence stayed thin, so the output was softened to a broader classification.\",\"Low evidence confidence now reduces how high the public rating can climb.\"]",
        "route_domain": "squarebird.co.uk",
        "display_domain": "squarebird.co.uk"
    },
    "explainability": {
        "summary": "squarebird.co.uk currently scores 42/100. The score is being shaped by a mixed signal profile rather than one dominant factor. Evidence confidence is still limited, so the score can move materially after more evidence is collected. This is an estimated profile rather than a manually tracked one. Crawler access was partially blocked, which lowers confidence in some sections.",
        "badges": [
            {
                "label": "Profile",
                "value": "Estimated profile",
                "tone": "unknown",
                "detail": null
            },
            {
                "label": "Evidence confidence",
                "value": "Low confidence",
                "tone": "risk",
                "detail": "12/100"
            },
            {
                "label": "Traffic confidence",
                "value": "Low confidence",
                "tone": "risk",
                "detail": "12/100"
            },
            {
                "label": "Crawler access",
                "value": "Partially blocked",
                "tone": "caution",
                "detail": null
            }
        ],
        "weighted_contributions": [
            {
                "label": "Quality system",
                "points": "+9.5",
                "tone": "risk",
                "detail": "Technical quality, crawl depth, page structure, and implementation hygiene. Current subsystem score: 28/100."
            },
            {
                "label": "Reputation system",
                "points": "+9.5",
                "tone": "risk",
                "detail": "Authority, search visibility, reach, engagement, and registry stability. Current subsystem score: 28/100."
            },
            {
                "label": "Safety system",
                "points": "+32.0",
                "tone": "good",
                "detail": "Fraud, spam, and trust signals from infrastructure, crawl, and registry evidence. Current subsystem score: 100/100."
            },
            {
                "label": "Risk clamp",
                "points": "-9.0",
                "tone": "risk",
                "detail": "Safety thresholds capped the final score until the risk profile improves."
            }
        ],
        "evidence_cards": [
            {
                "label": "Authority and trust",
                "value": "17/100 · trust 29/100",
                "tone": "risk",
                "detail": "41 monthly visitors, 4 organic keywords, brand completeness 8/100, engagement 66/100."
            },
            {
                "label": "Backlink and search evidence",
                "value": "2 referring domains",
                "tone": "good",
                "detail": "2 backlinks across 2 referring domains. Diversity 93/100; spam penalty 0."
            },
            {
                "label": "Registry and domain stability",
                "value": "0.0 years old",
                "tone": "good",
                "detail": "Stability 100/100 · age 0.0 years."
            },
            {
                "label": "Safety and fraud posture",
                "value": "Safety 100/100 · fraud 0/100",
                "tone": "good",
                "detail": "Primary tag Uncertain · safety 100/100 · fraud 0/100 · crawler visibility limited."
            }
        ],
        "positives": [
            "Low registrar / ownership churn with solid registry stability.",
            "Registry history looks stable, which supports legitimacy and trust.",
            "HTTPS is working, so the site clears a basic transport-security check.",
            "Backlink diversity looks broad enough to strengthen authority confidence."
        ],
        "risks": [
            "Cloudflare limited the crawl: Cloudflare challenge or bot protection blocked the crawler.",
            "Trust score is currently very low.",
            "External evidence was mixed or sparse, so the tag model keeps an uncertainty buffer instead of overcommitting.",
            "The crawler was blocked or rate-limited, so multiple conclusions are based on partial evidence.",
            "Traffic and reach estimates are still low confidence, so commercial scale signals may move after more evidence is collected."
        ],
        "freshness": [
            {
                "label": "Crawl evidence",
                "value": "2026-04-02 14:39:58",
                "tone": "risk",
                "detail": "Crawl and page content sample. Age: 13d ago."
            },
            {
                "label": "WHOIS snapshot",
                "value": "2026-04-02 14:39:57",
                "tone": "risk",
                "detail": "Registry profile and stability signals. Age: 13d ago."
            },
            {
                "label": "Keyword view",
                "value": "2026-04-15 19:13:27",
                "tone": "good",
                "detail": "Estimated visibility until tracked keyword snapshots exist. Age: 0s ago."
            },
            {
                "label": "Rank history",
                "value": "2026-04-15 19:13:27",
                "tone": "good",
                "detail": "Estimated trend derived from current profile and crawl signals. Age: 0s ago."
            },
            {
                "label": "Audience geography",
                "value": "Not captured yet",
                "tone": "unknown",
                "detail": "Audience mix is estimated from available signals rather than first-party audience logs."
            }
        ],
        "section_notes": {
            "audience": "Audience geography is estimated from category, country, traffic mix, and brand signals until first-party audience data is collected. Crawl access was limited, so this section is lower confidence.",
            "keywords": "Top keywords are estimated from crawl language, brand, category, and visibility signals until tracked keyword snapshots are stored. Crawl access was limited, so this section is lower confidence.",
            "history": "Rank history is estimated from the current profile because no stored history exists for this domain yet. Crawl access was limited, so projected trends should be treated cautiously."
        },
        "base_weighted_score": 51,
        "fraud_clamp_penalty": 9,
        "final_score": 42
    },
    "insight_snapshot": {
        "version": 1,
        "generated_at": "2026-04-15T19:13:27+00:00",
        "domain": "squarebird.co.uk",
        "display_name": "squarebird.co.uk",
        "is_tracked": false,
        "is_estimated": true,
        "overall_score": 42,
        "authority_score": 17,
        "trust_score": 29,
        "safety_score": 100,
        "fraud_score": 0,
        "confidence_score": 12,
        "traffic_confidence": 12,
        "last_crawled_at": "2026-04-02 14:39:58",
        "crawl_blocked": true,
        "summary": "squarebird.co.uk currently scores 42/100. The score is being shaped by a mixed signal profile rather than one dominant factor. Evidence confidence is still limited, so the score can move materially after more evidence is collected. This is an estimated profile rather than a manually tracked one. Crawler access was partially blocked, which lowers confidence in some sections.",
        "badges": [
            {
                "label": "Profile",
                "value": "Estimated profile",
                "tone": "unknown",
                "detail": null
            },
            {
                "label": "Evidence confidence",
                "value": "Low confidence",
                "tone": "risk",
                "detail": "12/100"
            },
            {
                "label": "Traffic confidence",
                "value": "Low confidence",
                "tone": "risk",
                "detail": "12/100"
            },
            {
                "label": "Crawler access",
                "value": "Partially blocked",
                "tone": "caution",
                "detail": null
            }
        ],
        "top_positive_signals": [
            "Low registrar / ownership churn with solid registry stability.",
            "Registry history looks stable, which supports legitimacy and trust.",
            "HTTPS is working, so the site clears a basic transport-security check.",
            "Backlink diversity looks broad enough to strengthen authority confidence."
        ],
        "top_risk_signals": [
            "Cloudflare limited the crawl: Cloudflare challenge or bot protection blocked the crawler.",
            "Trust score is currently very low.",
            "External evidence was mixed or sparse, so the tag model keeps an uncertainty buffer instead of overcommitting.",
            "The crawler was blocked or rate-limited, so multiple conclusions are based on partial evidence.",
            "Traffic and reach estimates are still low confidence, so commercial scale signals may move after more evidence is collected."
        ],
        "freshness": [
            {
                "label": "Crawl evidence",
                "value": "2026-04-02 14:39:58",
                "tone": "risk",
                "detail": "Crawl and page content sample. Age: 13d ago."
            },
            {
                "label": "WHOIS snapshot",
                "value": "2026-04-02 14:39:57",
                "tone": "risk",
                "detail": "Registry profile and stability signals. Age: 13d ago."
            },
            {
                "label": "Keyword view",
                "value": "2026-04-15 19:13:27",
                "tone": "good",
                "detail": "Estimated visibility until tracked keyword snapshots exist. Age: 0s ago."
            },
            {
                "label": "Rank history",
                "value": "2026-04-15 19:13:27",
                "tone": "good",
                "detail": "Estimated trend derived from current profile and crawl signals. Age: 0s ago."
            },
            {
                "label": "Audience geography",
                "value": "Not captured yet",
                "tone": "unknown",
                "detail": "Audience mix is estimated from available signals rather than first-party audience logs."
            }
        ],
        "top_tags": [
            {
                "code": "Uncertain",
                "label": "Uncertain",
                "tone": "unknown"
            },
            {
                "code": "C",
                "label": "Caution",
                "tone": "caution"
            },
            {
                "code": "T",
                "label": "Trusted",
                "tone": "good"
            }
        ]
    },
    "is_tracked": false,
    "is_estimated": true,
    "live_state": {
        "status": "processing",
        "status_label": "Cache build running",
        "message": "The refreshed page cache is still being built for this domain.",
        "updated_at": "2026-04-15T22:39:15+00:00"
    },
    "refresh_state": {
        "canRequest": false,
        "queued": true,
        "processing": true,
        "stageKey": "cache-queued",
        "stageLabel": "Cache build running",
        "cooldownUntil": null,
        "message": "The refreshed page cache is still being built for this domain.",
        "action": "/domain/squarebird.co.uk/refresh",
        "isGuestCooldown": false,
        "cooldownSeconds": 0
    },
    "urlscan_report": {
        "domain": "squarebird.co.uk",
        "status": "error",
        "submitted_at": "2026-03-19T17:49:01+00:00",
        "completed_at": null,
        "last_checked_at": "2026-03-19T17:49:01+00:00",
        "last_error": "Rate limit for 'public' exceeded. Limit is 5000 per day. Reset in 22258 seconds.",
        "submitted_url": "https://squarebird.co.uk/",
        "uuid": "",
        "result_url": "",
        "api_result_url": "",
        "visibility": "public",
        "summary": "urlscan.io scan submission failed.",
        "report": [],
        "report_summary": [],
        "is_fresh": false,
        "can_retry": true,
        "poll_after_seconds": 20
    }
}