Site overview
Lazada Indonesia
Lazada Indonesia | Toko Online, Diskon Terbaik Setiap Hari
lazada.co.id · Business · Indonesia (ID)
This domain is not being manually tracked yet, so the rank, traffic, authority, trust, and score values below are estimated from crawl, backlink, and registry signals. Traffic confidence: 79/100.
Overall ranking#2,438
Country Rank#3
Category Rank#1,233
Monthly Visitors411Est. confidence 79/100
Backlinks6
Referring Domains6
Authority score52/100
Trust score74/100
Safety score100/100
Fraud score1/100
Overall score68/100
Community scoreNeutral0 ratings · confidence 0/100
Evidence confidence84/1002 pages profiled
External data
Stored
External intelligence
Stored third-party evidence and urlscan results are shown here as soon as they are available.
External intelligence is manual-only. A visitor must use Refresh data to trigger a new search and review evidence snapshot for this domain.
Decision state
Insufficient
Structured third-party evidence verdict.
External confidence
0/100
0 fetched documents · 0 facts
Evidence quality
Low
0 search results captured from the stored snapshot.
Entity coverage
0/100
0/100 source diversity · 0/100 fetch success
No stored third-party search snapshot is visible yet. External evidence will appear here once the first snapshot is ready.
Live scan
Error
urlscan.io report
urlscan.io scan submission failed.
| Status | error |
|---|---|
| Submitted URL | https://lazada.co.id/ |
| Result | Waiting for report |
| Primary IP | — |
| Country | — |
| HTTP status | — |
| Requests | — |
| Verdict | Waiting for verdict |
Rate limit for 'public' exceeded. Limit is 500 per hour. Reset in 906 seconds.
Why this score?
Evidence ledger
lazada.co.id currently scores 68/100. The score is being shaped by a mixed signal profile rather than one dominant factor. Evidence confidence is strong enough for a relatively stable read. This is an estimated profile rather than a manually tracked one. Crawler access looks clean.
Profile
Estimated profile
Evidence confidence
High confidence
84/100
Traffic confidence
Solid confidence
79/100
Crawler access
Clean visibility
Score movement
Quality system+30.3
Technical quality, crawl depth, page structure, and implementation hygiene. Current subsystem score: 89/100.
Reputation system+18.4
Authority, search visibility, reach, engagement, and registry stability. Current subsystem score: 54/100.
Safety system+32.0
Fraud, spam, and trust signals from infrastructure, crawl, and registry evidence. Current subsystem score: 100/100.
Risk clamp-13.0
Safety thresholds capped the final score until the risk profile improves.
Evidence freshness
Crawl evidence2026-04-04 17:27:17
Crawl and page content sample. Age: 5d ago.
WHOIS snapshot2026-04-04 17:27:11
Registry profile and stability signals. Age: 5d ago.
Keyword view2026-04-09 22:30:25
Estimated visibility until tracked keyword snapshots exist. Age: 0s ago.
Rank history2026-04-09 22:30:25
Estimated trend derived from current profile and crawl signals. Age: 0s ago.
Audience geographyNot captured yet
Audience mix is estimated from available signals rather than first-party audience logs.
Authority and trust
52/100 · trust 74/100
411 monthly visitors, 102 organic keywords, brand completeness 73/100, engagement 82/100.
Backlink and search evidence
6 referring domains
6 backlinks across 6 referring domains. Diversity 95/100; spam penalty 0.
Registry and domain stability
14.1 years old
Stability 100/100 · age 14.1 years · registrar PT Digital Registra Indonesia · expires in 686 days.
Safety and fraud posture
Safety 100/100 · fraud 1/100
Primary tag T · safety 100/100 · fraud 1/100.
Tag intelligence
Trusted (84% match) because low spam indicators plus strong trust, quality, registry, and stability signals were detected.
T
Trusted
84%
Strong trust, stability, and low-risk signals were detected.
Heuristic: The site shows a reasonably trustworthy and stable profile.
Why: Low spam indicators plus strong trust, quality, registry, and stability signals were detected.
Strongest tag heuristic
T · 84%
The highest raw tag match from the heuristic engine before visibility thresholds and manual overrides.
Trust score
75/100
Confidence derived from authority, crawl quality, stability, and risk signals.
Authority score
52/100
A higher authority score usually means broader reputation and backlink confidence.
Spam risk
0/100
Lower is better. This blends spam indicators with false-positive protections for legitimate sites.
Quality score
95/100
Based on crawl quality, content completeness, and technical evidence.
Safety score
100/100
Higher is safer. Direct fraud signals can heavily cap this even when SEO signals look strong.
Fraud score
1/100
Lower is better. This reflects phishing, drainer, fake-support, fake-shop, and malware signals.
Infrastructure risk
6/100
Lower is better. This reflects the IP, registrar, and nameserver neighbourhood seen by the crawler.
Evidence confidence
80/100
Higher means the crawler had enough pages and registry evidence to make a stronger call.
External evidence
Low
Quality of the structured search and review evidence cluster.
External decision
Inconclusive
How third-party evidence compares with the current candidate tag.
NSFW score
0/100
Context-aware adult-content detection with medical / educational false-positive reduction.
Registry stability
100/100
Based on age, expiry runway, and the amount of ownership / registrar churn.
Registry & ownership
Domain age
14.1 years
Older domains generally carry more historical trust than very new ones.
Stability score
100/100
Penalised by registrar, ownership, and nameserver churn.
Days to expiry
686
Very short renewal windows can be a weak trust signal.
Registrar / ownership changes
0 / 0
Frequent ownership churn can weaken trust.
Nameserver changes
0
Repeated infrastructure changes can indicate instability.
DNSSEC / privacy
DNSSEC off · privacy off
DNSSEC strengthens DNS trust; privacy is neutral on its own.
Reputation & search evidence
Backlinks
6
Broader backlink evidence usually improves confidence.
Referring domains
6
Unique linking domains are more useful than raw link volume.
Organic keywords
102
Search footprint helps distinguish real sites from thin shells.
Indexed pages
152
Larger index coverage usually means more evidence to classify from.
Brand strength
73/100
Stronger brand signals reduce false positives for legitimate sites.
Risk label
GOOD
This is the raw crawl / heuristic risk label feeding the tag model.
Crawl, content & technicals
HTTP status
200
Healthy responses make classification more reliable.
HTTPS / speed
HTTPS OK · 3,317 ms
Slow or broken technical signals weaken confidence.
Content words
2,967
Thin pages are harder to trust and easier to manipulate.
Schema / structure
0 schema · meta · H1
Structured markup and basic on-page hygiene improve quality confidence.
Links on page
213 internal · 23 external
Link patterns help detect thin directories and promo pages.
Page speed / mobile
44/100 · 83/100
Better technical quality generally reduces low-effort site patterns.
Crawl access
Open
The crawler reached the site without an anti-bot challenge.
External evidence & explainability
Decision state
Inconclusive
Structured third-party evidence is still too thin, mixed, or unqualified to force a harder verdict.
Evidence quality
Low
Blends source trust, domain matching, evidence diversity, and freshness.
Support vs contradiction
0 / 0
Compares how much structured external evidence supports the candidate tag against evidence that contradicts it.
Qualified risk sources
No
Risk tags only promote from external evidence when source diversity or source trust thresholds are met.
Uncertainty buffer
Clear
Prevents thin or mixed external evidence from forcing a stronger tag than the evidence can justify.
Positive signals
- Established domain age: 14.1 years.
- Low registrar / ownership churn with solid registry stability.
- Healthy crawl quality and on-page completeness.
- Search evidence is broad enough to classify with better confidence.
Risk signals
No major risk cluster stood out from the current crawl.
SEO data
| Organic keywords | 102 |
|---|---|
| Indexed pages | 152 |
| Dofollow backlinks | 100.00% |
| Page speed | 44/100 |
| Mobile friendliness | 83/100 |
| Search visits | 42.36% |
| Primary tag | T |
| Safety score | 100/100 |
| Legitimacy score | 49/100 |
| Infrastructure risk | 6/100 |
| Category confidence | 22/100 |
| Traffic confidence | 79/100 |
Category heuristics
Stored category Business
· confidence 22/100
Top raw heuristic currently leans General.
General
17%
Weak category fit.
Rating breakdown
Technical foundation
16/18
Authority & trust
16/30
Reach & market presence
4/18
Search visibility
4/12
Engagement & retention
9/10
Channels & diversification
6/6
Registry stability
5/6
Quality system
89/100
Reputation system
54/100
Safety system
100/100
Evidence confidence
84/100
External intelligence
52/100
API intelligence
54/100
Traffic sources
| Direct | 25.07% |
|---|---|
| Search | 33.06% |
| Social | 15.00% |
| Referral | 12.17% |
| 5.40% | |
| Paid | 9.30% |
Audience geography Estimated spread
Audience geography is estimated from category, country, traffic mix, and brand signals until first-party audience data is collected.
| Country | Share |
|---|---|
| ID | 63.58% |
| US | 13.01% |
| GB | 10.41% |
| AU | 6.50% |
| CA | 6.50% |
Crawl inspector
| robots.txt | 200 |
|---|---|
| Sitemap | 200 |
| URLs in sitemap | 31 |
| Crawl access | Open |
Good backlinks
| Source | Link type | Status | Why it looks good |
|---|---|---|---|
| lazada.sg | DOFOLLOW | Active | This backlink looks relatively healthy based on the available signals. |
| zianatv.com | DOFOLLOW | Active | This backlink looks relatively healthy based on the available signals. |
| lazada.vn | DOFOLLOW | Active | This backlink looks relatively healthy based on the available signals. |
| lazada.co.th | DOFOLLOW | Active | This backlink looks relatively healthy based on the available signals. |
| lazada.com.my | DOFOLLOW | Active | This backlink looks relatively healthy based on the available signals. |
Toxic backlinks
Review these links and consider disavowing them if they are manipulative or irrelevant.
| Source | Link type | Status | Tags | Advice |
|---|---|---|---|---|
| No toxic backlinks detected yet. | ||||
Backlink history
Historical backlink records now keep the last-seen state so lost backlinks do not vanish silently.
| Source | Type | Status | First seen | Last seen |
|---|---|---|---|---|
| lazada.sg | DOFOLLOW | Active | 2026-03-15 21:09:20 | 2026-04-04 17:30:25 |
| lazada.com.my | DOFOLLOW | Active | 2026-03-15 20:25:20 | 2026-04-04 17:29:55 |
| lazada.vn | DOFOLLOW | Active | 2026-03-15 20:26:05 | 2026-04-04 17:29:51 |
| lazada.co.th | DOFOLLOW | Active | 2026-04-04 17:27:45 | 2026-04-04 17:29:25 |
| zianatv.com | DOFOLLOW | Active | 2026-03-15 15:55:54 | 2026-03-15 15:55:54 |
| lazada.com.ph | DOFOLLOW | Active | 2026-04-04 17:27:39 | 2026-04-04 17:30:08 |
| daraz.lk | DOFOLLOW | Lost | 2026-03-15 23:39:03 | 2026-03-17 02:15:15 |
| lazada.com | DOFOLLOW, NOOPENER | Lost | 2026-03-15 23:38:04 | 2026-03-17 02:11:16 |
| daraz.pk | DOFOLLOW | Lost | 2026-03-15 23:38:43 | 2026-03-15 23:38:43 |
| lazada.cn | DOFOLLOW | Lost | 2026-03-21 00:04:05 | 2026-03-21 00:04:05 |
Registry / WHOIS
| Registrar | PT Digital Registra Indonesia |
|---|---|
| Registrant | — |
| Registrant country | — |
| Registered | 2012-02-24 13:28:19 |
| Registry updated | 2026-02-06 19:59:27 |
| Expires | 2028-02-24 23:59:59 |
| DNSSEC | unsigned |
| Privacy | Visible / not detected |
Registry stability signals
| Domain age | 14.1 years |
|---|---|
| Stability score | 100/100 |
| Registrar changes | 0 |
| Ownership changes | 0 |
| Nameserver changes | 0 |
| Days to expiry | 686 |
Top keywords Estimated visibility
Top keywords are estimated from crawl language, brand, category, and visibility signals until tracked keyword snapshots are stored.
| Keyword | Position | Engine | Checked |
|---|---|---|---|
| Lazada Indonesia | #18 | Estimated | 2026-04-09 22:30:25 |
| Lazada Indonesia business | #20 | Estimated | 2026-04-09 22:30:25 |
| Lazada Indonesia reviews | #22 | Estimated | 2026-04-09 22:30:25 |
| lazada | #24 | Estimated | 2026-04-09 22:30:25 |
| indonesia | #26 | Estimated | 2026-04-09 22:30:25 |
| toko | #28 | Estimated | 2026-04-09 22:30:25 |
| online | #30 | Estimated | 2026-04-09 22:30:25 |
| diskon | #32 | Estimated | 2026-04-09 22:30:25 |
Recent rank history Estimated trend
Rank history is estimated from the current profile because no stored history exists for this domain yet.
| Date | Worldwide | Country | Category |
|---|---|---|---|
| 2026-02-26 22:30:25 | #2,614 | #3 | #1,322 |
| 2026-03-05 22:30:25 | #2,555 | #3 | #1,292 |
| 2026-03-12 22:30:25 | #2,497 | #3 | #1,263 |
| 2026-03-19 22:30:25 | #2,438 | #3 | #1,233 |
| 2026-03-26 22:30:25 | #2,379 | #3 | #1,203 |
| 2026-04-02 22:30:25 | #2,321 | #3 | #1,174 |
| 2026-04-09 22:30:25 | #2,262 | #3 | #1,144 |