Privacy Policy
This policy explains what personal information Website Rank collects, why it is used, how long it may be kept, who it may be shared with, and what choices and rights you have when you browse the site, create an account, use billing features, or call the API.
Who this policy covers
This policy applies to visitors, registered users, trial users, paying subscribers, API customers, and forum participants using Website Rank.
What this page is for
It is meant to explain the service in plain language. It does not override any legal rights you may have under data protection law.
Information we collect
- Account data
- Name, email address, password hash, sign-in state, verification state, role state, and account settings.
- Billing and subscription data
- Subscription status, plan selection, API request balances, Stripe customer references, payment event history, and related billing metadata.
- API and security data
- API token metadata, request usage, audit logs, abuse-prevention signals, suspension markers, and security events needed to keep the service safe.
- User-submitted content
- Tracked domains, forum posts, evidence submissions, profile content, watchlists, and other information you choose to submit or manage through the platform.
- Technical and device data
- IP address, browser or device details, session identifiers, request logs, and related technical data needed for sign-in, diagnostics, and fraud prevention.
- Analytics data
- Optional analytics data is only collected when you actively accept analytics cookies or similar optional tracking.
How we use personal information
- Account operation: to create accounts, authenticate users, remember sessions, and secure account access.
- Service delivery: to run crawls, generate results, store snapshots, manage tracked websites, and provide dashboard features.
- Billing and access control: to manage subscriptions, grant included monthly API requests, process one-off API credit purchases, and maintain billing records.
- Safety and enforcement: to detect fraud, spam, abuse, suspicious behaviour, policy violations, and billing abuse.
- Support and improvement: to respond to support requests, investigate bugs, improve performance, and maintain reliability.
Why we use it
- Contract and service delivery: where the data is needed to provide your account, subscription, API access, or requested features.
- Legitimate interests: where the data is needed to run, secure, defend, and improve the platform responsibly.
- Legal obligations: where records must be kept for accounting, dispute handling, or compliance reasons.
- Consent: for optional analytics or similar non-essential tracking where consent is required.
Cookies and similar technologies
Website Rank uses essential cookies or local storage for sign-in, security, CSRF protection, billing flow continuity, and core site preferences. Optional analytics only load after you actively accept them.
These are used for account sessions, security checks, CSRF tokens, core interface preferences, and keeping billing or checkout flows working properly.
These are only enabled after a positive consent action. If you reject analytics, essential cookies still run so the site can function.
You can change your cookie choice later using the Cookie choices button in the site footer.
Payments and third parties
Stripe handles payment processing and stores payment details under Stripe’s own terms and privacy practices. Website Rank stores the account and subscription information needed to reflect billing state, API balances, subscription history, and related account access.
We may also use carefully chosen service providers for hosting, email delivery, analytics if consented to, security, or infrastructure support where needed to run the service.
Retention
We keep personal information only for as long as it is needed for account operation, billing, security, legal compliance, dispute handling, fraud prevention, and legitimate service records. Different categories of data may be kept for different periods depending on their purpose.
Where appropriate, data may be deleted, anonymised, or de-linked when it is no longer needed.
Security
We take reasonable technical and organisational steps to protect accounts, tokens, billing state, and service data. No system can promise perfect security, so you should also protect your password, devices, and API credentials.
International processing
Some providers used to run the service may process data in more than one country. Where that happens, we aim to use appropriate safeguards and practical controls suitable for the service.
Your privacy rights
- Access: ask what personal information we hold about you.
- Correction: ask us to correct inaccurate or incomplete data.
- Deletion: ask for deletion where it is appropriate to do so.
- Restriction or objection: ask us to limit or stop certain processing in appropriate cases.
- Portability: ask for a copy of data where portability rights apply.
- Consent withdrawal: withdraw consent for optional analytics at any time.
Contact and complaints
For privacy questions, access requests, correction requests, deletion requests, or complaints about how your data is handled, contact Website Rank at admin@website-rank.com.
If you are in the UK and remain unhappy after contacting us, you may also complain to the Information Commissioner’s Office.