Site overview
News and Advice on the World's Latest Innovations
News and Advice on the World's Latest Innovations | ZDNET
zdnet.com · Business · Region not confidently inferred yet
This domain is not being manually tracked yet, so the rank, traffic, authority, trust, and score values below are estimated from crawl, backlink, and registry signals. Traffic confidence: 69/100.
Overall ranking#53
Country Rank—
Category Rank#2
Monthly Visitors595Est. confidence 69/100
Backlinks25
Referring Domains25
Authority score60/100
Trust score79/100
Safety score95/100
Fraud score1/100
Overall score68/100
Community scoreNeutral0 ratings · confidence 0/100
Evidence confidence56/100Homepage-weighted
External data
Risk signals found
External intelligence
Showing the stored external intelligence snapshot. New search and review intelligence only runs after a visitor uses Refresh data manually.
External intelligence is manual-only. A visitor must use Refresh data to trigger a new search and review evidence snapshot for this domain.
Decision state
Risk signals found
The fetched evidence tilts risky, although the signal is still building.
External confidence
30/100
1 fetched documents · 1 facts
Evidence quality
Low
1 search results captured from the stored snapshot.
Entity coverage
100/100
25/100 source diversity · 100/100 fetch success
- This source references malicious or malware-style behaviour.
- External evidence remained inconclusive because diversity, exact matching, or confidence was still too weak.
Live scan
Idle
urlscan.io report
No urlscan.io report has been requested for this domain yet.
| Status | idle |
|---|---|
| Submitted URL | https://zdnet.com/ |
| Result | Waiting for report |
| Primary IP | — |
| Country | — |
| HTTP status | — |
| Requests | — |
| Verdict | Waiting for verdict |
The card checks urlscan.io automatically and updates here as soon as the report finishes.
Why this score?
Evidence ledger
zdnet.com currently scores 68/100. The score is being shaped by a mixed signal profile rather than one dominant factor. Evidence confidence is moderate, so the score should settle further after more crawl depth or registry checks. This is an estimated profile rather than a manually tracked one. Crawler access looks clean.
Profile
Estimated profile
Evidence confidence
Moderate confidence
56/100
Traffic confidence
Solid confidence
69/100
Crawler access
Clean visibility
Score movement
Quality system+20.7
Technical quality, crawl depth, page structure, and implementation hygiene. Current subsystem score: 61/100.
Reputation system+19.0
Authority, search visibility, reach, engagement, and registry stability. Current subsystem score: 56/100.
Safety system+30.4
Fraud, spam, and trust signals from infrastructure, crawl, and registry evidence. Current subsystem score: 95/100.
Risk clamp-2.0
Safety thresholds capped the final score until the risk profile improves.
Evidence freshness
Crawl evidence2026-04-12 08:49:39
Crawl and page content sample. Age: 18h ago.
WHOIS snapshot2026-03-30 10:37:57
Registry profile and stability signals. Age: 13d ago.
Keyword view2026-04-13 02:52:09
Estimated visibility until tracked keyword snapshots exist. Age: 0s ago.
Rank history2026-04-13 02:52:09
Estimated trend derived from current profile and crawl signals. Age: 0s ago.
Audience geographyNot captured yet
Audience mix is estimated from available signals rather than first-party audience logs.
Authority and trust
60/100 · trust 79/100
595 monthly visitors, 110 organic keywords, brand completeness 78/100, engagement 82/100.
Backlink and search evidence
25 referring domains
25 backlinks across 25 referring domains. Diversity 98/100; spam penalty 0.
Registry and domain stability
31.0 years old
Stability 100/100 · age 31.0 years · registrar CSC Corporate Domains, Inc. · expires in 1,111 days.
Safety and fraud posture
Safety 95/100 · fraud 1/100
Primary tag T · safety 95/100 · fraud 1/100.
Tag intelligence
Trusted (86% match) because low spam indicators plus strong trust, quality, registry, and stability signals were detected. showing the stored external intelligence snapshot. new search and review intelligence only runs after a visitor uses refresh data manually.
T
Trusted
86%
Strong trust, stability, and low-risk signals were detected.
Heuristic: The site shows a reasonably trustworthy and stable profile.
Why: Low spam indicators plus strong trust, quality, registry, and stability signals were detected. Showing the stored external intelligence snapshot. New search and review intelligence only runs after a visitor uses Refresh data manually.
Uncertain
Uncertain
68%
External checks stayed inconclusive, so the model avoided a harder verdict.
Heuristic: The evidence is materially mixed or partially corroborated, so the model is avoiding a harder verdict.
Why: External checks stayed inconclusive, so the system kept an uncertainty buffer.
Strongest tag heuristic
T · 86%
The highest raw tag match from the heuristic engine before visibility thresholds and manual overrides.
Trust score
80/100
Confidence derived from authority, crawl quality, stability, and risk signals.
Authority score
60/100
A higher authority score usually means broader reputation and backlink confidence.
Spam risk
0/100
Lower is better. This blends spam indicators with false-positive protections for legitimate sites.
Quality score
89/100
Based on crawl quality, content completeness, and technical evidence.
Safety score
100/100
Higher is safer. Direct fraud signals can heavily cap this even when SEO signals look strong.
Fraud score
1/100
Lower is better. This reflects phishing, drainer, fake-support, fake-shop, and malware signals.
Infrastructure risk
3/100
Lower is better. This reflects the IP, registrar, and nameserver neighbourhood seen by the crawler.
Evidence confidence
57/100
Higher means the crawler had enough pages and registry evidence to make a stronger call.
External evidence
Low
Quality of the structured search and review evidence cluster.
External decision
Risk signals found
How third-party evidence compares with the current candidate tag.
NSFW score
0/100
Context-aware adult-content detection with medical / educational false-positive reduction.
Registry stability
100/100
Based on age, expiry runway, and the amount of ownership / registrar churn.
Registry & ownership
Domain age
31.0 years
Older domains generally carry more historical trust than very new ones.
Stability score
100/100
Penalised by registrar, ownership, and nameserver churn.
Days to expiry
1,111
Very short renewal windows can be a weak trust signal.
Registrar / ownership changes
0 / 0
Frequent ownership churn can weaken trust.
Nameserver changes
0
Repeated infrastructure changes can indicate instability.
DNSSEC / privacy
DNSSEC off · privacy off
DNSSEC strengthens DNS trust; privacy is neutral on its own.
Reputation & search evidence
Backlinks
25
Broader backlink evidence usually improves confidence.
Referring domains
25
Unique linking domains are more useful than raw link volume.
Organic keywords
110
Search footprint helps distinguish real sites from thin shells.
Indexed pages
446
Larger index coverage usually means more evidence to classify from.
Brand strength
78/100
Stronger brand signals reduce false positives for legitimate sites.
Risk label
GOOD
This is the raw crawl / heuristic risk label feeding the tag model.
Crawl, content & technicals
HTTP status
200
Healthy responses make classification more reliable.
HTTPS / speed
HTTPS OK · 653 ms
Slow or broken technical signals weaken confidence.
Content words
74,523
Thin pages are harder to trust and easier to manipulate.
Schema / structure
1 schema · meta · no H1
Structured markup and basic on-page hygiene improve quality confidence.
Links on page
163 internal · 11 external
Link patterns help detect thin directories and promo pages.
Page speed / mobile
92/100 · 84/100
Better technical quality generally reduces low-effort site patterns.
Crawl access
Open
The crawler reached the site without an anti-bot challenge.
External evidence & explainability
Decision state
Risk signals found
The fetched evidence tilts risky, although the signal is still building.
Evidence quality
Low
Blends source trust, domain matching, evidence diversity, and freshness.
Support vs contradiction
16 / 0
Compares how much structured external evidence supports the candidate tag against evidence that contradicts it.
Qualified risk sources
No
Risk tags only promote from external evidence when source diversity or source trust thresholds are met.
Uncertainty buffer
Active
Prevents thin or mixed external evidence from forcing a stronger tag than the evidence can justify.
Positive signals
- Established domain age: 31.0 years.
- Low registrar / ownership churn with solid registry stability.
- Strong reputation profile with authority 60/100 and trust 80/100.
- Healthy crawl quality and on-page completeness.
- Search evidence is broad enough to classify with better confidence.
Risk signals
- Search and review intelligence surfaced third-party results mentioning complaints, safety concerns, or abuse signals.
- External evidence was mixed or sparse, so the tag model keeps an uncertainty buffer instead of overcommitting.
Search & review intelligence
Showing the stored external intelligence snapshot. New search and review intelligence only runs after a visitor uses Refresh data manually.
External intelligence is manual-only. Use Refresh data to trigger a fresh search and review snapshot for this domain.
Decision state
Risk signals found
The fetched evidence tilts risky, although the signal is still building.
Evidence quality
Low
Source trust, entity match, freshness, and diversity.
Support / contradiction
16/0
How much external evidence supports the current tag versus contradicts it.
External confidence
30/100
1 fetched documents · 1 facts
Discovery layer
Queries12
Search intelligence discovers candidate evidence sources without blocking the page.
Exact matches0/100
How much of the discovery layer appears to reference this exact domain rather than a similar name.
Results found1
Raw search results considered before verification and extraction.
Entity coverage100/100
How strongly the discovered pages seem to refer to this exact domain.
Verification layer
Documents fetched1
Background verification fetches actual pages instead of relying only on snippets.
Source diversity25/100
Risk tags only promote when source trust or diversity thresholds are met.
Fetch success100/100
Shows how much of the shortlisted evidence set the server could actually fetch and verify.
Freshness86/100
Uses per-source decay instead of a flat one-size-fits-all expiry.
- This source references malicious or malware-style behaviour.
- External evidence remained inconclusive because diversity, exact matching, or confidence was still too weak.
Top supporting facts
- This source references malicious or malware-style behaviour.
Top positive facts
No strong external legitimacy cluster was verified.
zdnet.com
zdnet.com
Source type: official_site
This source references malicious or malware-style behaviour.
SEO data
| Organic keywords | 110 |
|---|---|
| Indexed pages | 446 |
| Dofollow backlinks | 96.00% |
| Page speed | 92/100 |
| Mobile friendliness | 84/100 |
| Search visits | 40.66% |
| Primary tag | T |
| Safety score | 95/100 |
| Legitimacy score | 54/100 |
| Infrastructure risk | 3/100 |
| Category confidence | 24/100 |
| Traffic confidence | 69/100 |
Category heuristics
Stored category Business
· confidence 24/100
Business
22%
Some category cues matched.
News & Media
17%
Weak category fit.
Rating breakdown
Technical foundation
11/18
Authority & trust
18/30
Reach & market presence
6/18
Search visibility
4/12
Engagement & retention
9/10
Channels & diversification
5/6
Registry stability
5/6
Quality system
61/100
Reputation system
56/100
Safety system
95/100
Evidence confidence
56/100
External intelligence
24/100
Traffic sources
| Direct | 25.65% |
|---|---|
| Search | 31.39% |
| Social | 14.44% |
| Referral | 13.66% |
| 5.46% | |
| Paid | 9.40% |
Audience geography Estimated spread
Audience geography is estimated from category, country, traffic mix, and brand signals until first-party audience data is collected.
| Country | Share |
|---|---|
| US | 68.12% |
| GB | 11.09% |
| AU | 6.93% |
| CA | 6.93% |
| DE | 6.93% |
Crawl inspector
| robots.txt | 0 |
|---|---|
| Sitemap | 0 |
| URLs in sitemap | 0 |
| Crawl access | Open |
- No H1 heading was detected.
- robots.txt could not be confirmed.
- Sitemap could not be confirmed.
Good backlinks
| Source | Link type | Status | Why it looks good |
|---|---|---|---|
| frankwang.org | DOFOLLOW | Active | This backlink looks relatively healthy based on the available signals. |
| openbsdrouterguide.net | DOFOLLOW | Active | This backlink looks relatively healthy based on the available signals. |
| gnuworldorder.info | DOFOLLOW | Active | This backlink looks relatively healthy based on the available signals. |
| techmeme.com | DOFOLLOW | Active | This backlink looks relatively healthy based on the available signals. |
| orionbrowser.com | DOFOLLOW, NOOPENER, NOREFERRER | Active | This backlink looks relatively healthy based on the available signals. |
| rys.io | DOFOLLOW | Active | This backlink looks relatively healthy based on the available signals. |
| lifehacker.com | DOFOLLOW | Active | This backlink looks relatively healthy based on the available signals. |
| reboundcast.com | DOFOLLOW | Active | This backlink looks relatively healthy based on the available signals. |
| golang.org | DOFOLLOW, NOOPENER | Active | This backlink looks relatively healthy based on the available signals. |
| zdnet.de | DOFOLLOW | Active | This backlink looks relatively healthy based on the available signals. |
| aisafety.dance | DOFOLLOW | Active | This backlink looks relatively healthy based on the available signals. |
| deletefacebook.com | DOFOLLOW | Active | This backlink looks relatively healthy based on the available signals. |
| deletegoogle.com | DOFOLLOW | Active | This backlink looks relatively healthy based on the available signals. |
| insecure.org | DOFOLLOW | Active | This backlink looks relatively healthy based on the available signals. |
| windley.org | DOFOLLOW | Active | This backlink looks relatively healthy based on the available signals. |
| my-class.jp | DOFOLLOW | Active | This backlink looks relatively healthy based on the available signals. |
| bobbie.net | DOFOLLOW | Active | This backlink looks relatively healthy based on the available signals. |
| killedbygoogle.com | DOFOLLOW, NOOPENER, NOREFERRER | Active | This backlink looks relatively healthy based on the available signals. |
Toxic backlinks
Review these links and consider disavowing them if they are manipulative or irrelevant.
| Source | Link type | Status | Tags | Advice |
|---|---|---|---|---|
| No toxic backlinks detected yet. | ||||
Backlink history
Historical backlink records now keep the last-seen state so lost backlinks do not vanish silently.
| Source | Type | Status | First seen | Last seen |
|---|---|---|---|---|
| killedbygoogle.com | DOFOLLOW, NOOPENER, NOREFERRER | Active | 2026-03-15 11:25:44 | 2026-03-19 07:29:14 |
| bobbie.net | DOFOLLOW | Active | 2026-03-15 19:44:27 | 2026-03-15 19:44:27 |
| reboundcast.com | DOFOLLOW | Active | 2026-03-20 13:20:59 | 2026-03-21 05:04:59 |
| aisafety.dance | DOFOLLOW | Active | 2026-03-21 09:21:26 | 2026-03-21 09:21:26 |
| deletegoogle.com | DOFOLLOW | Active | 2026-03-20 18:29:31 | 2026-03-20 18:29:31 |
| windley.org | DOFOLLOW | Active | 2026-03-20 09:41:15 | 2026-03-20 09:41:15 |
| openbsdrouterguide.net | DOFOLLOW | Active | 2026-03-16 09:08:05 | 2026-03-21 10:51:30 |
| babumenos.com | DOFOLLOW, NOOPENER, NOREFERRER | Active | 2026-03-17 07:18:55 | 2026-03-17 07:18:55 |
| rys.io | DOFOLLOW | Active | 2026-03-17 01:34:45 | 2026-04-12 19:55:22 |
| protonvpn.com | DOFOLLOW, NOOPENER, NOREFERRER | Active | 2026-03-18 14:17:18 | 2026-04-12 17:28:53 |
| zdnet.de | DOFOLLOW | Active | 2026-03-17 05:08:19 | 2026-04-12 08:49:27 |
| openoffice.org | DOFOLLOW | Active | 2026-03-20 11:35:39 | 2026-04-12 08:32:16 |
Registry / WHOIS
| Registrar | CSC Corporate Domains, Inc. |
|---|---|
| Registrant | — |
| Registrant country | — |
| Registered | 1995-04-27 04:00:00 |
| Registry updated | 2025-08-21 13:13:46 |
| Expires | 2029-04-28 04:00:00 |
| DNSSEC | unsigned |
| Privacy | Visible / not detected |
Registry stability signals
| Domain age | 31.0 years |
|---|---|
| Stability score | 100/100 |
| Registrar changes | 0 |
| Ownership changes | 0 |
| Nameserver changes | 0 |
| Days to expiry | 1,111 |
Top keywords Estimated visibility
Top keywords are estimated from crawl language, brand, category, and visibility signals until tracked keyword snapshots are stored.
| Keyword | Position | Engine | Checked |
|---|---|---|---|
| News and Advice on the World's Latest Innovations | #16 | Estimated | 2026-04-13 02:52:09 |
| News and Advice on the World's Latest Innovations business | #18 | Estimated | 2026-04-13 02:52:09 |
| News and Advice on the World's Latest Innovations reviews | #20 | Estimated | 2026-04-13 02:52:09 |
| news | #22 | Estimated | 2026-04-13 02:52:09 |
| and | #24 | Estimated | 2026-04-13 02:52:09 |
| advice | #26 | Estimated | 2026-04-13 02:52:09 |
| the | #28 | Estimated | 2026-04-13 02:52:09 |
| world | #30 | Estimated | 2026-04-13 02:52:09 |
Recent rank history Estimated trend
Rank history is estimated from the current profile because no stored history exists for this domain yet.
| Date | Worldwide | Country | Category |
|---|---|---|---|
| 2026-03-02 02:52:09 | #57 | #41 | #2 |
| 2026-03-09 02:52:09 | #56 | #40 | #2 |
| 2026-03-16 02:52:09 | #54 | #39 | #2 |
| 2026-03-23 02:52:09 | #53 | #38 | #2 |
| 2026-03-30 02:52:09 | #52 | #37 | #2 |
| 2026-04-06 02:52:09 | #50 | #36 | #2 |
| 2026-04-13 02:52:09 | #49 | #35 | #2 |